What users are saying about
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Top Rated
386 Ratings

Optimizely

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Top Rated
386 Ratings
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Score 8.7 out of 100
23 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Tealium AudienceStream

Tealium AudienceStream is great if the user has familiarity with competitors like Azure, AWS, etc. But I would not recommend it to a beginner looking to leap into consumer data analytics in a company. The reason being is that at first glance the dashboard has too many options and while that seems to be an ironic statement, it would be easier for a beginner to get lost at this phase. An ideal person I would recommend this to would be an individual with intermediate knowledge of similar CRM software with a passion for learning in an environment that is interested in capturing that data.
Jorge Guevara, EIT | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.1
Tealium AudienceStream
a/b experiment testing
Optimizely
8.0
Tealium AudienceStream
Split URL testing
Optimizely
7.7
Tealium AudienceStream
Multivariate testing
Optimizely
7.6
Tealium AudienceStream
Multi-page/funnel testing
Optimizely
7.4
Tealium AudienceStream
Cross-browser testing
Optimizely
7.2
Tealium AudienceStream
Mobile app testing
Optimizely
6.4
Tealium AudienceStream
Test significance
Optimizely
6.9
Tealium AudienceStream
Visual / WYSIWYG editor
Optimizely
7.1
Tealium AudienceStream
Advanced code editor
Optimizely
6.6
Tealium AudienceStream
Page surveys
Optimizely
6.4
Tealium AudienceStream
Visitor recordings
Optimizely
7.2
Tealium AudienceStream
Preview mode
Optimizely
6.7
Tealium AudienceStream
Test duration calculator
Optimizely
6.2
Tealium AudienceStream
Experiment scheduler
Optimizely
7.9
Tealium AudienceStream
Experiment workflow and approval
Optimizely
7.0
Tealium AudienceStream
Dynamic experiment activation
Optimizely
7.4
Tealium AudienceStream
Client-side tests
Optimizely
7.4
Tealium AudienceStream
Server-side tests
Optimizely
6.8
Tealium AudienceStream
Mutually exclusive tests
Optimizely
6.4
Tealium AudienceStream

Audience Segmentation & Targeting

Optimizely
7.5
Tealium AudienceStream
Standard visitor segmentation
Optimizely
7.7
Tealium AudienceStream
Behavioral visitor segmentation
Optimizely
7.3
Tealium AudienceStream
Traffic allocation control
Optimizely
8.0
Tealium AudienceStream
Website personalization
Optimizely
6.8
Tealium AudienceStream

Results and Analysis

Optimizely
7.1
Tealium AudienceStream
Heatmap tool
Optimizely
6.7
Tealium AudienceStream
Click analytics
Optimizely
7.3
Tealium AudienceStream
Scroll maps
Optimizely
7.1
Tealium AudienceStream
Form fill analysis
Optimizely
6.5
Tealium AudienceStream
Conversion tracking
Optimizely
7.5
Tealium AudienceStream
Goal tracking
Optimizely
7.5
Tealium AudienceStream
Test reporting
Optimizely
7.6
Tealium AudienceStream
Results segmentation
Optimizely
7.1
Tealium AudienceStream
CSV export
Optimizely
6.5
Tealium AudienceStream
Experiments results dashboard
Optimizely
7.1
Tealium AudienceStream

Pros

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Tealium AudienceStream

  • AudienceStream allows me to expand on the data I'm already capturing about my visitors to the website, taking the data points and combining them to create and assign new definitions ("badges") to my visitors, which then allows me to enhance their experience with my company.
  • The APIs within AudienceStream expand the reach of all the data we collect and the new definitions we create - we are no longer limited to only using this data on our site directly, instead we can pass this information effortlessly through to other tools to increase the relevance of our other marketing efforts, be they email, retargeting, paid search, or even our call center and retail stores through a connection to our CRM system.
  • Audience Discovery within AudienceStream immediately provides insights to the folks on my website in real time, and also allows for historic views. I can slice the data in any way I choose to watch as visitors move through my site, gaining or losing badges as they perform various actions. I can then drill down into any group of visitors for the smallest of details, and use that to create new badges to use.
  • The tools Tealium provides, such as AudienceStream Trace, allow me to feel 100% confident that the tagging and defining I'm doing is correct, and working as expected.
  • Tealium's customer service is AMAZING - an entire team supports both your technical and strategic needs, and provides tools such as customer communities to help with learning.
Monique Trulson | TrustRadius Reviewer

Cons

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Tealium AudienceStream

  • Currently there is limited support for multiple environments (Dev, Test, Production).
  • Having concurrent users making changes can cause conflicts.
  • It takes longer to get up and running than we would have hoped, but that may be down to our internal speed.
Adam Hatfield | TrustRadius Reviewer

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Tealium AudienceStream

No score
No answers yet
No answers on this topic

Usability

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Tealium AudienceStream

No score
No answers yet
No answers on this topic

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Tealium AudienceStream

No score
No answers yet
No answers on this topic

Performance

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Tealium AudienceStream

No score
No answers yet
No answers on this topic

Support Rating

Optimizely

Optimizely 9.1
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Tealium AudienceStream

Tealium AudienceStream 9.0
Based on 2 answers
Tealium has a big support community and a lot of solution consultants.
Rayk Richter | TrustRadius Reviewer

Implementation Rating

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Tealium AudienceStream

No score
No answers yet
No answers on this topic

Alternatives Considered

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Tealium AudienceStream

We looked at the Adobe solutions, Ensighten and Qubit, we choose Tealium because of value of having everything integrated. Plus we were an early adopter of Tealium's tag management and I was pleased with how that tool has matured over the last 3 years.
James Hunkele | TrustRadius Reviewer

Scalability

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Tealium AudienceStream

No score
No answers yet
No answers on this topic

Return on Investment

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Tealium AudienceStream

  • Tealium AudienceStream has had a direct impact on our bottom line by allowing us to remarket to our users in a one to one manner in real time. We no longer have blanketed campaigns, but rather direct, custom programs for individual users.
Jer Tippets | TrustRadius Reviewer

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tealium AudienceStream

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Optimizely
8.7
Tealium AudienceStream
9.2

Likelihood to Renew

Optimizely
9.0
Tealium AudienceStream

Usability

Optimizely
7.3
Tealium AudienceStream

Reliability and Availability

Optimizely
9.0
Tealium AudienceStream

Performance

Optimizely
6.0
Tealium AudienceStream

Support Rating

Optimizely
9.1
Tealium AudienceStream
9.0

Online Training

Optimizely
3.0
Tealium AudienceStream

Implementation Rating

Optimizely
8.0
Tealium AudienceStream

Scalability

Optimizely
7.0
Tealium AudienceStream

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