Amplitude Analytics vs. Optimizely Web Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amplitude Analytics
Score 8.3 out of 10
N/A
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$995
per month
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Pricing
Amplitude AnalyticsOptimizely Web Experimentation
Editions & Modules
Growth
$995.00
per month
No answers on this topic
Offerings
Pricing Offerings
Amplitude AnalyticsOptimizely Web Experimentation
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Amplitude AnalyticsOptimizely Web Experimentation
Considered Both Products
Amplitude Analytics

No answer on this topic

Optimizely Web Experimentation
Chose Optimizely Web Experimentation
I have used tools in various spaces that have all the flashy bells and whistles, and is, but lacks some basic features - Optimizely isn't this. While other tools, such as Adobe Target, Evergage, Dynamic Yield, Google Optimize, or even Taplytics may make more sense for your …
Top Pros
Top Cons
Features
Amplitude AnalyticsOptimizely Web Experimentation
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Amplitude Analytics
-
Ratings
Optimizely Web Experimentation
8.0
92 Ratings
7% below category average
a/b experiment testing00 Ratings9.392 Ratings
Split URL testing00 Ratings8.574 Ratings
Multivariate testing00 Ratings8.877 Ratings
Multi-page/funnel testing00 Ratings8.272 Ratings
Cross-browser testing00 Ratings7.450 Ratings
Mobile app testing00 Ratings7.638 Ratings
Test significance00 Ratings8.584 Ratings
Visual / WYSIWYG editor00 Ratings8.076 Ratings
Advanced code editor00 Ratings7.568 Ratings
Page surveys00 Ratings7.017 Ratings
Visitor recordings00 Ratings8.418 Ratings
Preview mode00 Ratings8.082 Ratings
Test duration calculator00 Ratings6.956 Ratings
Experiment scheduler00 Ratings8.154 Ratings
Experiment workflow and approval00 Ratings6.537 Ratings
Dynamic experiment activation00 Ratings7.434 Ratings
Client-side tests00 Ratings9.250 Ratings
Server-side tests00 Ratings9.119 Ratings
Mutually exclusive tests00 Ratings8.437 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Amplitude Analytics
-
Ratings
Optimizely Web Experimentation
8.6
86 Ratings
2% below category average
Standard visitor segmentation00 Ratings8.985 Ratings
Behavioral visitor segmentation00 Ratings8.365 Ratings
Traffic allocation control00 Ratings9.481 Ratings
Website personalization00 Ratings7.957 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Amplitude Analytics
-
Ratings
Optimizely Web Experimentation
8.3
84 Ratings
3% below category average
Heatmap tool00 Ratings9.113 Ratings
Click analytics00 Ratings8.733 Ratings
Scroll maps00 Ratings8.017 Ratings
Form fill analysis00 Ratings8.326 Ratings
Conversion tracking00 Ratings8.744 Ratings
Goal tracking00 Ratings8.473 Ratings
Test reporting00 Ratings8.176 Ratings
Results segmentation00 Ratings8.048 Ratings
CSV export00 Ratings7.648 Ratings
Experiments results dashboard00 Ratings8.049 Ratings
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User Ratings
Amplitude AnalyticsOptimizely Web Experimentation
Likelihood to Recommend
8.3
(28 ratings)
8.7
(177 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(45 ratings)
Usability
-
(0 ratings)
9.0
(57 ratings)
Availability
-
(0 ratings)
10.0
(7 ratings)
Performance
-
(0 ratings)
7.3
(6 ratings)
Support Rating
8.8
(5 ratings)
10.0
(16 ratings)
Online Training
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(11 ratings)
Configurability
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(89 ratings)
User Testimonials
Amplitude AnalyticsOptimizely Web Experimentation
Likelihood to Recommend
Amplitude
Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.
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Optimizely
This is our second testing platform, and is by far the best we have leveraged. Its intuitive in how you are able to build tests. Tracking is easy to set up within the visual editor or as a capability in URL tracking. The reporting tab does need more filtering capabilities for custom metrics.
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Pros
Amplitude
  • Feature analytics - measuring frequency of usage
  • Time taken by users to convert in funnels
  • Actions that drive certain user behaviors in funnels via correlation
  • Actions that lead to user drop off in funnels via correlation
  • Comparing behavior of two custom user cohorts
Read full review
Optimizely
  • Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects.
  • Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up.
  • The ability to let me know when something has reach stat sig without having to do complicated math on my own
  • ability to carry UTM parameters through landing page redirects with a click of a button.
Read full review
Cons
Amplitude
  • Some more clarity and examples of implementation with GDPR in mind
  • Some segregation inside user properties can be difficult to implement
  • Splicing information inside funnels could be more intuitive
  • User support for the cheaper tiers is hard to access
  • Pricing transparency really needs to be improved
Read full review
Optimizely
  • Hard to use extensions without some knowledge of HTML/CSS
  • Inconsistent user counts between GA & Optimizely when it comes to calculating MAUs, hard to be able to forecast budget and overages when our source of truth (GA) differs from our testing platform (Optimizely)
  • Impressions model doesn't support scaling personalization experiences - hard to run a serious data driven testing program when you have to cut tests short before 14 days (ideal length to get to any statistical read) in order to save on impressions
Read full review
Likelihood to Renew
Amplitude
No answers on this topic
Optimizely
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
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Usability
Amplitude
No answers on this topic
Optimizely
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
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Reliability and Availability
Amplitude
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Performance
Amplitude
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Support Rating
Amplitude
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
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Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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Online Training
Amplitude
No answers on this topic
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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Implementation Rating
Amplitude
No answers on this topic
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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Alternatives Considered
Amplitude
It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.
Read full review
Optimizely
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
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Scalability
Amplitude
No answers on this topic
Optimizely
While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
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Return on Investment
Amplitude
  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
Read full review
Optimizely
  • Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
  • Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
  • Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
Read full review
ScreenShots

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.