Optimizely Web Experimentation vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Salesforce Sales Cloud
Score 8.4 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Pricing
Optimizely Web ExperimentationSalesforce Sales Cloud
Editions & Modules
No answers on this topic
Starter
$25.00
Per User/Per Month
Professional
$80.00
Per User/Per Month
Enterprise
$165.00
Per User/Per Month
Unlimited
$330.00
Per user/Per month
Offerings
Pricing Offerings
Optimizely Web ExperimentationSalesforce Sales Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
Optimizely Web ExperimentationSalesforce Sales Cloud
Considered Both Products
Optimizely Web Experimentation
Chose Optimizely Web Experimentation
We use AEM so Adobe Target would be a natural choice, it integrates naturally with the Experience Fragments and all the content we already hold there. However - with extensions - we've been able to unlock a similar workflow to be able to seamlessly test. Optimizely has the …
Chose Optimizely Web Experimentation
Google Optimize was great, but our organization already had contracts with Optimizely Web Experimentation for their other tools. unbounce wasn't really an option either mainly because it was only a landing page testing tool and had to use their platform to host the tests. We …
Chose Optimizely Web Experimentation
Support for Localytics had diminished, so an alternative was sought out.
Chose Optimizely Web Experimentation
I haven't personally tested anything else aside from Optimizely.
Chose Optimizely Web Experimentation
We're not using UserZoom or Hotjar. We use the others for specific functions. Optimizely is the best for website optimization.
Salesforce Sales Cloud

No answer on this topic

Top Pros
Top Cons
Features
Optimizely Web ExperimentationSalesforce Sales Cloud
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Optimizely Web Experimentation
8.0
92 Ratings
7% below category average
Salesforce Sales Cloud
-
Ratings
a/b experiment testing9.392 Ratings00 Ratings
Split URL testing8.574 Ratings00 Ratings
Multivariate testing8.877 Ratings00 Ratings
Multi-page/funnel testing8.272 Ratings00 Ratings
Cross-browser testing7.450 Ratings00 Ratings
Mobile app testing7.638 Ratings00 Ratings
Test significance8.584 Ratings00 Ratings
Visual / WYSIWYG editor8.076 Ratings00 Ratings
Advanced code editor7.568 Ratings00 Ratings
Page surveys7.017 Ratings00 Ratings
Visitor recordings8.418 Ratings00 Ratings
Preview mode8.082 Ratings00 Ratings
Test duration calculator6.956 Ratings00 Ratings
Experiment scheduler8.154 Ratings00 Ratings
Experiment workflow and approval6.537 Ratings00 Ratings
Dynamic experiment activation7.434 Ratings00 Ratings
Client-side tests9.250 Ratings00 Ratings
Server-side tests9.119 Ratings00 Ratings
Mutually exclusive tests8.437 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Optimizely Web Experimentation
8.6
86 Ratings
2% below category average
Salesforce Sales Cloud
-
Ratings
Standard visitor segmentation8.985 Ratings00 Ratings
Behavioral visitor segmentation8.365 Ratings00 Ratings
Traffic allocation control9.481 Ratings00 Ratings
Website personalization7.957 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Optimizely Web Experimentation
8.3
84 Ratings
3% below category average
Salesforce Sales Cloud
-
Ratings
Heatmap tool9.113 Ratings00 Ratings
Click analytics8.733 Ratings00 Ratings
Scroll maps8.017 Ratings00 Ratings
Form fill analysis8.326 Ratings00 Ratings
Conversion tracking8.744 Ratings00 Ratings
Goal tracking8.473 Ratings00 Ratings
Test reporting8.176 Ratings00 Ratings
Results segmentation8.048 Ratings00 Ratings
CSV export7.648 Ratings00 Ratings
Experiments results dashboard8.049 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Optimizely Web Experimentation
-
Ratings
Salesforce Sales Cloud
7.7
237 Ratings
0% above category average
Customer data management / contact management00 Ratings8.5237 Ratings
Workflow management00 Ratings7.9228 Ratings
Territory management00 Ratings7.4182 Ratings
Opportunity management00 Ratings8.4231 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.4216 Ratings
Contract management00 Ratings7.0188 Ratings
Quote & order management00 Ratings7.5172 Ratings
Interaction tracking00 Ratings7.4202 Ratings
Channel / partner relationship management00 Ratings7.6164 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Optimizely Web Experimentation
-
Ratings
Salesforce Sales Cloud
7.4
79 Ratings
1% below category average
Case management00 Ratings7.679 Ratings
Call center management00 Ratings7.363 Ratings
Help desk management00 Ratings7.366 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Optimizely Web Experimentation
-
Ratings
Salesforce Sales Cloud
7.6
216 Ratings
1% above category average
Lead management00 Ratings7.8211 Ratings
Email marketing00 Ratings7.4181 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Optimizely Web Experimentation
-
Ratings
Salesforce Sales Cloud
7.4
219 Ratings
2% below category average
Task management00 Ratings7.4209 Ratings
Billing and invoicing management00 Ratings7.056 Ratings
Reporting00 Ratings7.7172 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Optimizely Web Experimentation
-
Ratings
Salesforce Sales Cloud
7.7
232 Ratings
1% above category average
Forecasting00 Ratings7.3201 Ratings
Pipeline visualization00 Ratings7.7220 Ratings
Customizable reports00 Ratings8.1229 Ratings
Customization
Comparison of Customization features of Product A and Product B
Optimizely Web Experimentation
-
Ratings
Salesforce Sales Cloud
8.0
223 Ratings
5% above category average
Custom fields00 Ratings8.1221 Ratings
Custom objects00 Ratings8.1211 Ratings
Scripting environment00 Ratings7.9157 Ratings
API for custom integration00 Ratings8.0184 Ratings
Security
Comparison of Security features of Product A and Product B
Optimizely Web Experimentation
-
Ratings
Salesforce Sales Cloud
8.7
225 Ratings
4% above category average
Single sign-on capability00 Ratings8.8192 Ratings
Role-based user permissions00 Ratings8.6198 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Optimizely Web Experimentation
-
Ratings
Salesforce Sales Cloud
7.4
142 Ratings
2% above category average
Social data00 Ratings7.5141 Ratings
Social engagement00 Ratings7.3138 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Optimizely Web Experimentation
-
Ratings
Salesforce Sales Cloud
7.7
192 Ratings
8% above category average
Marketing automation00 Ratings7.8188 Ratings
Compensation management00 Ratings7.7128 Ratings
Platform
Comparison of Platform features of Product A and Product B
Optimizely Web Experimentation
-
Ratings
Salesforce Sales Cloud
7.0
203 Ratings
7% below category average
Mobile access00 Ratings7.0203 Ratings
Best Alternatives
Optimizely Web ExperimentationSalesforce Sales Cloud
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Kameleoon
Kameleoon
Score 9.5 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Kameleoon
Kameleoon
Score 9.5 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Web ExperimentationSalesforce Sales Cloud
Likelihood to Recommend
8.7
(177 ratings)
8.4
(369 ratings)
Likelihood to Renew
8.5
(45 ratings)
9.0
(56 ratings)
Usability
9.0
(57 ratings)
7.5
(120 ratings)
Availability
10.0
(7 ratings)
9.8
(27 ratings)
Performance
7.3
(6 ratings)
9.0
(18 ratings)
Support Rating
10.0
(16 ratings)
5.7
(91 ratings)
In-Person Training
-
(0 ratings)
7.9
(11 ratings)
Online Training
3.0
(1 ratings)
9.1
(15 ratings)
Implementation Rating
8.0
(11 ratings)
1.0
(18 ratings)
Configurability
6.0
(1 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.8
(9 ratings)
Product Scalability
8.0
(89 ratings)
8.6
(28 ratings)
Professional Services
-
(0 ratings)
9.3
(8 ratings)
User Testimonials
Optimizely Web ExperimentationSalesforce Sales Cloud
Likelihood to Recommend
Optimizely
This is our second testing platform, and is by far the best we have leveraged. Its intuitive in how you are able to build tests. Tracking is easy to set up within the visual editor or as a capability in URL tracking. The reporting tab does need more filtering capabilities for custom metrics.
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Salesforce
Salesforce Sales Cloud is, in my experience, well suited to large B2B businesses who are driving demand and lead generation, and tracking customers through the funnel. It is a system we needed for a long time and has made a huge difference. However, I think it would have been more appropriate for a smaller business / a business who sets this up earlier on. There are great advantages to having historical data. It is really useful for allowing all commercial teams to work together, including sales, new business, marketing, client success etc. However, it relies too much too often on human error. If more things were automated and simpler, perhaps with AI queries, it could be easier to use
Read full review
Pros
Optimizely
  • Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects.
  • Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up.
  • The ability to let me know when something has reach stat sig without having to do complicated math on my own
  • ability to carry UTM parameters through landing page redirects with a click of a button.
Read full review
Salesforce
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
Read full review
Cons
Optimizely
  • Hard to use extensions without some knowledge of HTML/CSS
  • Inconsistent user counts between GA & Optimizely when it comes to calculating MAUs, hard to be able to forecast budget and overages when our source of truth (GA) differs from our testing platform (Optimizely)
  • Impressions model doesn't support scaling personalization experiences - hard to run a serious data driven testing program when you have to cut tests short before 14 days (ideal length to get to any statistical read) in order to save on impressions
Read full review
Salesforce
  • I have hard-coded the auto-update of the phone number format and state format from some codes shared by the community, but I do not know where to do it. I cannot reset it either.
  • It is unclear what functionalities each version has. We use the enterprise version, and it seems we can only have one design of the pipeline. But different business segments would have very different sales cycles, and hence, pipeline tracking would be different. It would be nice to have this available in our version.
  • It seems I cannot create a report to pull notes logged at the account levels.
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Likelihood to Renew
Optimizely
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Read full review
Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
Optimizely
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
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Salesforce
Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
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Reliability and Availability
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
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Performance
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Support Rating
Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
Optimizely
No answers on this topic
Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
Optimizely
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
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Salesforce
The thing that puts Sales Cloud above the top is its simple user interface, which is easy to interact with. The visuals and automation are also quite amazing. Given its attention to data and customer relationship management, Sales Cloud is tough to beat. Of course, Microsoft Dynamics integrates nicely with other Microsoft products, and Monday is a tool everyone is familiar with, so it is hard to compete with those.
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Contract Terms and Pricing Model
Optimizely
No answers on this topic
Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Scalability
Optimizely
While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
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Salesforce
Salesforce sales cloud implementation can give you the desired outcome for your business. Its workflow, approval, sync, and file-sharing features help automate the process. The Macros feature helps business to shorten their sales cycle. Sales Cloud also allows businesses to make the right decision with its real-time business insights and analysis.
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Professional Services
Optimizely
No answers on this topic
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment
Optimizely
  • Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
  • Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
  • Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
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Salesforce
  • All tools we've implemented with Salesforce had a pretty quick positive ROI with the exception of CPQ & Billing. That was a very large project that I would only suggest for businesses with many SKUs that tend to be packaged together.
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ScreenShots

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.

Salesforce Sales Cloud Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of