Lyssna (formerly UsabilityHub) is a user research platform used to test digital products with real users and gain insights into their audience. Its tools and features help Lyssna to optimize users' designs and create more engaging user-friendly experiences. Lyssna is a research platform, offering a broad range of testing features including: Five Second Testing - Used to quickly test the effectiveness of landing pages, messaging and designs by showing users a…
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per month per seat
Optimizely Web Experimentation
Score 8.7 out of 10
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Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
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Pricing
Lyssna
Optimizely Web Experimentation
Editions & Modules
Free
$0
3 seats included
Basic
$89
per month 3 seats included, maximum 10 seats
Pro
$199
per month 3 seats included, maximum 15 seats
Enterprise
Contact Sales
custom seats
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Offerings
Pricing Offerings
Lyssna
Optimizely Web Experimentation
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
Discount available for annual plan. Panel responses are priced seperately.
UsabilityHub is well suited for remote unmoderated testing. Responses are captured very quickly and live updates allow the user to keep track of how the test is performing. The types of testing that make the most sense to use on UsabilityHub are preference test, first click test, navigational, and design surveys. It is less appropriate for one-on-one testing and lengthy questionnaires.
This is our second testing platform, and is by far the best we have leveraged. Its intuitive in how you are able to build tests. Tracking is easy to set up within the visual editor or as a capability in URL tracking. The reporting tab does need more filtering capabilities for custom metrics.
Add additional demographic sorting options for the audience to better meet the needs of B2B users - for example include industry type, functional area, etc.
Hard to use extensions without some knowledge of HTML/CSS
Inconsistent user counts between GA & Optimizely when it comes to calculating MAUs, hard to be able to forecast budget and overages when our source of truth (GA) differs from our testing platform (Optimizely)
Impressions model doesn't support scaling personalization experiences - hard to run a serious data driven testing program when you have to cut tests short before 14 days (ideal length to get to any statistical read) in order to save on impressions
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
UsabilityHub provides very fast, short responses to specific questions about a static image of a website. This is useful for checking what is most prominent on a page, what they would click on, what they see/read within the first 5 seconds of landing etc. WhatUsersDo is a broader tool, that records the screen and audio as a user navigates the website. You can set tasks and ask questions, but it much more about the user journey experience and their opinion, rather than testing a particular feature. Feedback also takes a bit longer. Hotjar is a combination of both, its a screen recording which helps you to see where users click and move to, but there is no audio or text feedback, just heatmaps/click maps for watching user behaviour.
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
