Optimizely Web Experimentation vs. Webtrends Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Webtrends Optimize
Score 9.7 out of 10
N/A
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.N/A
Pricing
Optimizely Web ExperimentationWebtrends Optimize
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely Web ExperimentationWebtrends Optimize
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThere is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
More Pricing Information
Community Pulse
Optimizely Web ExperimentationWebtrends Optimize
Considered Both Products
Optimizely Web Experimentation
Chose Optimizely Web Experimentation
Whilst Optimizely is more expensive (for us at least) we found it was far technically superior and easier to use. We have not run into the technical constraints that we have with other tools. In addition when we went to market to evaluate different suppliers optimizely won …
Webtrends Optimize
Chose Webtrends Optimize
Webtrends Optimize is one of the best solutions out there for digital marketers to improve their sales by providing a better experience for their customers' journey. With that said, it is also a costly solution in comparison to other services in the market today. The adage of …
Chose Webtrends Optimize
Omniture: extreme feature set and integration with business intelligence and other systems. The problem was price. I was never able to convince management that the price tag was justified.
Top Pros
Top Cons
Features
Optimizely Web ExperimentationWebtrends Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Optimizely Web Experimentation
8.0
92 Ratings
7% below category average
Webtrends Optimize
8.3
1 Ratings
4% below category average
a/b experiment testing9.392 Ratings9.11 Ratings
Split URL testing8.574 Ratings8.21 Ratings
Multivariate testing8.877 Ratings8.21 Ratings
Multi-page/funnel testing8.272 Ratings8.21 Ratings
Cross-browser testing7.450 Ratings8.21 Ratings
Mobile app testing7.638 Ratings8.21 Ratings
Test significance8.584 Ratings8.21 Ratings
Visual / WYSIWYG editor8.076 Ratings8.21 Ratings
Advanced code editor7.568 Ratings8.21 Ratings
Page surveys7.017 Ratings8.21 Ratings
Visitor recordings8.418 Ratings8.21 Ratings
Preview mode8.082 Ratings8.21 Ratings
Test duration calculator6.956 Ratings8.21 Ratings
Experiment scheduler8.154 Ratings8.21 Ratings
Experiment workflow and approval6.537 Ratings8.21 Ratings
Dynamic experiment activation7.434 Ratings8.21 Ratings
Client-side tests9.250 Ratings9.11 Ratings
Server-side tests9.119 Ratings8.21 Ratings
Mutually exclusive tests8.437 Ratings8.21 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Optimizely Web Experimentation
8.6
86 Ratings
2% below category average
Webtrends Optimize
8.2
1 Ratings
7% below category average
Standard visitor segmentation8.985 Ratings9.11 Ratings
Behavioral visitor segmentation8.365 Ratings8.21 Ratings
Traffic allocation control9.481 Ratings7.31 Ratings
Website personalization7.957 Ratings8.21 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Optimizely Web Experimentation
8.3
84 Ratings
3% below category average
Webtrends Optimize
8.1
1 Ratings
5% below category average
Heatmap tool9.113 Ratings00 Ratings
Click analytics8.733 Ratings9.11 Ratings
Scroll maps8.017 Ratings7.31 Ratings
Form fill analysis8.326 Ratings7.31 Ratings
Conversion tracking8.744 Ratings8.21 Ratings
Goal tracking8.473 Ratings8.21 Ratings
Test reporting8.176 Ratings8.21 Ratings
Results segmentation8.048 Ratings8.21 Ratings
CSV export7.648 Ratings8.21 Ratings
Experiments results dashboard8.049 Ratings8.21 Ratings
Best Alternatives
Optimizely Web ExperimentationWebtrends Optimize
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
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User Ratings
Optimizely Web ExperimentationWebtrends Optimize
Likelihood to Recommend
8.7
(177 ratings)
7.4
(17 ratings)
Likelihood to Renew
8.5
(45 ratings)
5.3
(5 ratings)
Usability
9.0
(57 ratings)
7.0
(2 ratings)
Availability
10.0
(7 ratings)
10.0
(1 ratings)
Performance
7.3
(6 ratings)
10.0
(1 ratings)
Support Rating
10.0
(16 ratings)
9.1
(2 ratings)
Online Training
3.0
(1 ratings)
6.0
(1 ratings)
Implementation Rating
8.0
(11 ratings)
7.0
(1 ratings)
Configurability
6.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(89 ratings)
-
(0 ratings)
User Testimonials
Optimizely Web ExperimentationWebtrends Optimize
Likelihood to Recommend
Optimizely
This is our second testing platform, and is by far the best we have leveraged. Its intuitive in how you are able to build tests. Tracking is easy to set up within the visual editor or as a capability in URL tracking. The reporting tab does need more filtering capabilities for custom metrics.
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Webtrends Optimize
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
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Pros
Optimizely
  • Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects.
  • Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up.
  • The ability to let me know when something has reach stat sig without having to do complicated math on my own
  • ability to carry UTM parameters through landing page redirects with a click of a button.
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Webtrends Optimize
  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
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Cons
Optimizely
  • Hard to use extensions without some knowledge of HTML/CSS
  • Inconsistent user counts between GA & Optimizely when it comes to calculating MAUs, hard to be able to forecast budget and overages when our source of truth (GA) differs from our testing platform (Optimizely)
  • Impressions model doesn't support scaling personalization experiences - hard to run a serious data driven testing program when you have to cut tests short before 14 days (ideal length to get to any statistical read) in order to save on impressions
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Webtrends Optimize
  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
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Likelihood to Renew
Optimizely
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
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Webtrends Optimize
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
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Usability
Optimizely
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
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Webtrends Optimize
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
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Reliability and Availability
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Webtrends Optimize
zero complaints. I'm not aware of it ever failing.
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Performance
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Webtrends Optimize
Zero complaints. It seemed to do its job quickly and accurately.
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Support Rating
Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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Webtrends Optimize
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
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Online Training
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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Webtrends Optimize
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
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Implementation Rating
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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Webtrends Optimize
Implementation was pretty straightforward
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Alternatives Considered
Optimizely
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
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Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
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Scalability
Optimizely
While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
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Webtrends Optimize
No answers on this topic
Return on Investment
Optimizely
  • Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
  • Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
  • Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
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Webtrends Optimize
  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
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ScreenShots

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.

Webtrends Optimize Screenshots

Screenshot of Reporting dashboard - default viewScreenshot of Specific experiment report - top level overviewScreenshot of Drag & drop segmentation moduleScreenshot of Point & click WYSIWYG Visual EditorScreenshot of Reporting dashboard - specific test or target overviewScreenshot of Reporting dashboard - specific test or target throttle settings