Optimove vs. Pega Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimove
Score 7.0 out of 10
N/A
Optimove is a retention automation platform designed to help marketers analyze and optimize campaigns with the goal of reducing churn.N/A
Pega Platform
Score 5.9 out of 10
N/A
Pega Platform is a combined business process management and robotic process automation (RPA) platform with advanced workforce analytics from Pegasystems.
$35
per month per user* (or $0.45 per case**)
Pricing
OptimovePega Platform
Editions & Modules
No answers on this topic
Low-code Factory Edition
$35
per month per user* (or $0.45 per case**)
Standard Edition
$90
per month per user* (or $0.80 per case**)
Enterprise Edition
Custom Quote
Offerings
Pricing Offerings
OptimovePega Platform
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWherever you are on your marketing journey, you want a solution tailored to your specific needs and approach. Optimove’s Customer-Led Marketing Platform empowers you to start with your customers and win their loyalty for life.*500 named user minimum. Additional users available in blocks of 100. Billed annually. Based on a 3-year term. **350,000 cases / year minimum. Additional cases available in blocks of 150,000.
More Pricing Information
Features
OptimovePega Platform
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Optimove
-
Ratings
Pega Platform
8.7
62 Ratings
7% above category average
Dashboards00 Ratings9.061 Ratings
Standard reports00 Ratings8.661 Ratings
Custom reports00 Ratings8.660 Ratings
Process Engine
Comparison of Process Engine features of Product A and Product B
Optimove
-
Ratings
Pega Platform
8.7
64 Ratings
3% above category average
Process designer00 Ratings9.463 Ratings
Process simulation00 Ratings9.655 Ratings
Business rules engine00 Ratings9.663 Ratings
SOA support00 Ratings7.049 Ratings
Process player00 Ratings9.447 Ratings
Support for modeling languages00 Ratings5.46 Ratings
Form builder00 Ratings9.658 Ratings
Model execution00 Ratings9.854 Ratings
Collaboration
Comparison of Collaboration features of Product A and Product B
Optimove
-
Ratings
Pega Platform
8.0
49 Ratings
2% below category average
Social collaboration tools00 Ratings8.049 Ratings
Content Management Capabilties
Comparison of Content Management Capabilties features of Product A and Product B
Optimove
-
Ratings
Pega Platform
4.4
9 Ratings
60% below category average
Content management00 Ratings4.49 Ratings
Best Alternatives
OptimovePega Platform
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HubSpot Marketing Hub
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Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Enterprises
Adobe Marketo Engage
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IBM Cloud Pak for Business Automation
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Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OptimovePega Platform
Likelihood to Recommend
-
(0 ratings)
4.4
(72 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(7 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(7 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
OptimovePega Platform
Likelihood to Recommend
Optimove
No answers on this topic
Pegasystems
Pega Platform has introduced the low code feature, using app studio seasonal and professional developer can develop application easily and quickly. The initial application can be build by Business analyst and product owner who has less knowledge of Pega Platform, further application can be enhanced/extended by professional developer. We can develop end to end application and promote to higher environment. Easily we can perform parallel development using branch.
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Pros
Optimove
No answers on this topic
Pegasystems
  • Quick development time. Much of the Pega "rules" are easy to configure and implement.
  • Visually friendly and modern. Much of the UI/UX elements in the system are continuously supported and updated, giving a nice feel to the apps.
  • Many of the configurations and rules Pega gives to the developers can also be delegated to business users. The organization and structure of the client's business can easily be adapted in the Pega platform.
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Cons
Optimove
No answers on this topic
Pegasystems
  • Need more learning materials. For Beginners who have previous programming experience with another language takes more time to learn.
  • If the developer is met with an issue in pega platform , they have to rely on Pega supporting team to fix it.
  • Customization is available but is not encouraged. Pega does not support faults that occur in customized solutions.
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Likelihood to Renew
Optimove
No answers on this topic
Pegasystems
Pegasystems has continued to demonstrate a strong partnership with our organization and investment in their product that aligns with our overall vision and need. Pegasystems has engaged us at every level, with the assistance of minor defects to the overall roadmap planning and alignment of our goals
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Usability
Optimove
No answers on this topic
Pegasystems
Pega Platform is enhancing its product and launching new features day by day which help to achieve customers needs. If I talk about the earlier version of Pega Platform (i.e. pega v5 and 6.3) there were many numbers of limitations in Pega Platform and if we need to do some customization then needed to write custom java and jave scripts to achieve the functionally. Now I can say Pega Platform is running with market trends and demand. Pega Platform is giving all the options which support the current technologies like decisioning capabilities, real time processing, mashup, process fabrics etc..
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Support Rating
Optimove
No answers on this topic
Pegasystems
It’s very slow sometimes, but that may be our servers. Also the Knowledge Library needs some work - again, not sure if it’s our setup or what- but I’m unable to search the body of an article for content, so I have to be very intentional with tagging, but it’s not ideal.
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Online Training
Optimove
No answers on this topic
Pegasystems
The online training is an excellent one, but still it is missing hands on development.
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Implementation Rating
Optimove
No answers on this topic
Pegasystems
Implementation is totally depend up on the requirement
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Alternatives Considered
Optimove
No answers on this topic
Pegasystems
We did evaluate multiple products offerings with Pega Platform capabilities and observed that Pega PRPC rules engine and case management capabilities are better over so many BPM Tools. We also conducted a detailed study with developers to identify the best products out of Suite of BPM products. It's observed that Rules engines integration is very streamlined with forms in Pega whereas other tools multiple have powerful data model capabilities but lacks the ease of creating business rules.
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Return on Investment
Optimove
No answers on this topic
Pegasystems
  • For one of the applications we worked on, we were able to reduce the processing time on a case from 2 days to 20 minutes by utilizing Pega
  • We were able to resolve the issue of the routing of cases to users based on a specific algorithm by use of Pega
  • Pega case management feature was extensively used in one of the application to establish a parent-child relationship which was very helpful for all the business users
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ScreenShots

Optimove Screenshots

Screenshot of Optimove’s predictive micro-segmentation technology, which powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of hyper-personalized relationship marketing campaigns.Screenshot of Optimove's customized predictive customer model, that reflects the user's distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response history. This consolidated dataset is continuously maintained as a 360° Single Customer View, accessible to the organization as a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.Screenshot of how Optimove transforms a digital platforms into personalized experiences with individualized content recommendations from the first visit. This helps to increase a marketing campaigns’ engagement and effectiveness with personalized and timely messaging, and enables users to stay ahead of their audiences' evolving interests by discovering and showcasing the most popular content in real-time.Screenshot of how Optimove empowers marketers to orchestrate multi-channel customer communications, and to create customer-led journeys by combining a distinct messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.Screenshot of Optibot, a relationship marketing bot, which surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within a customer base, Optibot makes it possible to leverage data for ongoing performance improvement on a large scale.