What users are saying about
49 Ratings
49 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

Oracle BlueKai

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Data Collection

Oracle BlueKai
8.2
Collection of first-party data
Oracle BlueKai
7.8
Collection of third-party data
Oracle BlueKai
7.6
Access to Third-party Data Providers
Oracle BlueKai
9.1

Data Classification

Oracle BlueKai
8.2
Audience taxonomy
Oracle BlueKai
7.9
Tag Management
Oracle BlueKai
8.0
Data Analysis Dashboard
Oracle BlueKai
8.8

Ad Network Integration

Oracle BlueKai
7.8
Data Transfer
Oracle BlueKai
8.0
DSP integration
Oracle BlueKai
7.6

DMP Analytics

Oracle BlueKai
8.7
Campaign Analytics
Oracle BlueKai
8.5
Audience Analytics
Oracle BlueKai
9.0

Pros

Oracle BlueKai

  • Some of the best custom purchase based targeting segments.
  • Easy to find and use in most programmatic technology platforms.
  • Unmatched customer service, typically receiving a dedicated sales rep or service manager.
Corey Buller profile photo

Cons

Oracle BlueKai

  • Improvement in reporting would be appreciated
  • The user interface should be simpler to navigate
  • It's difficult to switch from one audience to another
Alina Hera profile photo

Likelihood to Renew

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
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Alternatives Considered

Oracle BlueKai

One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Return on Investment

Oracle BlueKai

  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
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Pricing Details

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

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