What users are saying about
50 Ratings
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Score 8.2 out of 100
13 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Oracle BlueKai

Based on our experience Oracle BlueKai is a great solution if third-party integration is needed. It also works very well if your goal is to understand your audience composition grouped by device and/or operating system. May not be suitable for smaller businesses with a small or medium amount of data, since it is quite an expensive solution.
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SAP Customer Data Cloud

Gigya is a good product overall. It's great for going from "non-social" to 'highly-social" very rapidly. But as needs become more complex over time, the value starts to decrease a bit.
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Feature Rating Comparison

Data Collection

Oracle BlueKai
8.6
SAP Customer Data Cloud
Collection of first-party data
Oracle BlueKai
8.9
SAP Customer Data Cloud
Collection of third-party data
Oracle BlueKai
9.8
SAP Customer Data Cloud
Access to Third-party Data Providers
Oracle BlueKai
7.1
SAP Customer Data Cloud

Data Classification

Oracle BlueKai
8.0
SAP Customer Data Cloud
Audience taxonomy
Oracle BlueKai
8.0
SAP Customer Data Cloud
Tag Management
Oracle BlueKai
7.1
SAP Customer Data Cloud
Data Analysis Dashboard
Oracle BlueKai
9.0
SAP Customer Data Cloud

Ad Network Integration

Oracle BlueKai
7.1
SAP Customer Data Cloud
Data Transfer
Oracle BlueKai
6.2
SAP Customer Data Cloud
DSP integration
Oracle BlueKai
8.0
SAP Customer Data Cloud

DMP Analytics

Oracle BlueKai
8.5
SAP Customer Data Cloud
Campaign Analytics
Oracle BlueKai
9.0
SAP Customer Data Cloud
Audience Analytics
Oracle BlueKai
8.1
SAP Customer Data Cloud

Pros

Oracle BlueKai

  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

SAP Customer Data Cloud

  • Gigya provide a range of flexible APIs which support the development of bespoke engagement tools. They also provide out of the box engagement tools like comments and reactions.
  • Gigya's identity query tool makes it straightforward for users to query the user database using straightforward SQL queries.
  • Gigya's cloud storage is a safe and secure alternative to self-hosted databases.
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Cons

Oracle BlueKai

  • In an age where transparency is key to agency success, Bluekai sometimes fails. It is difficult to understand how their audiences are built and where they come from.
  • Quicker turnarounds on custom segments.
Corey Buller profile photo

SAP Customer Data Cloud

  • Nothing obvious. Some editors and traffickers want a more detailed analytics package. Gigya reports are pretty basic. There is a strong need for more advanced analytics and automated reports.
  • We have talked to Gigya about it, and they are working on it.
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Likelihood to Renew

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
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SAP Customer Data Cloud

SAP Customer Data Cloud 8.4
Based on 7 answers
It does everything we want on the technical side. I can't speak for the business die of the house, but from our point of view, the product is great.
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Usability

Oracle BlueKai

No score
No answers yet
No answers on this topic

SAP Customer Data Cloud

SAP Customer Data Cloud 8.2
Based on 6 answers
Admin panel is very clean and effective and manageable. Can't say enough good things about the UI. It's easy to use and enables to configure embeddable widgets by simply copying and pasting Java Script examples.
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Reliability and Availability

Oracle BlueKai

No score
No answers yet
No answers on this topic

SAP Customer Data Cloud

SAP Customer Data Cloud 8.4
Based on 6 answers
Very good across the board save for the previously mentioned commenting issues (moderation times out, unable to add to blacklist, some smaller issues)
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Performance

Oracle BlueKai

No score
No answers yet
No answers on this topic

SAP Customer Data Cloud

SAP Customer Data Cloud 8.4
Based on 6 answers
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support

Oracle BlueKai

No score
No answers yet
No answers on this topic

SAP Customer Data Cloud

SAP Customer Data Cloud 8.6
Based on 7 answers
Fantastic support team. Very proactive. Not only do they answer questions in a timely manner, but they proactively show us whats coming in next releases. I can also share what I would like to see. They are very honest about what they can do, and what is not likely to be on the roadmap.
I never get any push-back from them about the hours of support. They are always willing to help.
They are also great about suggesting best practices that we might not have thought about. In other words, "Have you thought about doing it this way...".
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Online Training

Oracle BlueKai

No score
No answers yet
No answers on this topic

SAP Customer Data Cloud

SAP Customer Data Cloud 7.3
Based on 6 answers
We had multiple conference calls initially to get up and running. The developers had frequent status calls. But we generally didn't require much training. We have a large technical staff that didn't need much had-holding.
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Implementation

Oracle BlueKai

No score
No answers yet
No answers on this topic

SAP Customer Data Cloud

SAP Customer Data Cloud 7.5
Based on 6 answers
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered

Oracle BlueKai

One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

SAP Customer Data Cloud

The three names that we were given to evaluate against Gigya by our tiger team were Bitium, OneLogin, and Janrain. The last one was just too new to the game, so after a brief review, we passed. We moderately considered Bitium, but OneLogin seemed to win against them more than they lost. In the end, it came down to Gigya versus OneLogin, and we decided to go with Gigya because of the overwhelming reviews of the outstanding customer service.
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Return on Investment

Oracle BlueKai

  • Their data helps us find segments of users who meet fit the profile of our clients consumer base thus increasing conversion rates and ROI
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SAP Customer Data Cloud

  • By adding Google and Facebook as social sign up options, our signups have increased by 30%
  • By seamlessly integrating Gigya and our commerce engine we are able to use personalisation facets from multiple sources
  • Gigya allows customer services a single view of our users helping them to manage accounts and unsubscribe across multiple sites and domains
Gareth Beer profile photo

Screenshots

SAP Customer Data Cloud

Pricing Details

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

SAP Customer Data Cloud

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle BlueKai
8.1
SAP Customer Data Cloud
7.8

Likelihood to Renew

Oracle BlueKai
7.5
SAP Customer Data Cloud
8.4

Usability

Oracle BlueKai
SAP Customer Data Cloud
8.2

Reliability and Availability

Oracle BlueKai
SAP Customer Data Cloud
8.4

Performance

Oracle BlueKai
SAP Customer Data Cloud
8.4

Support

Oracle BlueKai
SAP Customer Data Cloud
8.6

In-Person Training

Oracle BlueKai
SAP Customer Data Cloud
7.3

Online Training

Oracle BlueKai
SAP Customer Data Cloud
7.3

Implementation

Oracle BlueKai
SAP Customer Data Cloud
7.5

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