What users are saying about
50 Ratings
42 Ratings
50 Ratings
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Score 8.1 out of 100
42 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Oracle BlueKai

Based on our experience Oracle BlueKai is a great solution if third-party integration is needed. It also works very well if your goal is to understand your audience composition grouped by device and/or operating system. May not be suitable for smaller businesses with a small or medium amount of data, since it is quite an expensive solution.
Anonymous | TrustRadius Reviewer

Sysomos MAP

It is well suited to quick turn projects that require very little as far as specific data is concerned. If you're trying to dig into the mentions to garner insights, it can be difficult to view things and find the most relevant content. But if you're looking for broad overviews leveraging big data insights, it is excellent.
Kristen Squire | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Oracle BlueKai
8.6
Sysomos MAP
Collection of first-party data
Oracle BlueKai
8.9
Sysomos MAP
Collection of third-party data
Oracle BlueKai
9.8
Sysomos MAP
Access to Third-party Data Providers
Oracle BlueKai
7.1
Sysomos MAP

Data Classification

Oracle BlueKai
8.0
Sysomos MAP
Audience taxonomy
Oracle BlueKai
8.0
Sysomos MAP
Tag Management
Oracle BlueKai
7.1
Sysomos MAP
Data Analysis Dashboard
Oracle BlueKai
9.0
Sysomos MAP

Ad Network Integration

Oracle BlueKai
7.1
Sysomos MAP
Data Transfer
Oracle BlueKai
6.1
Sysomos MAP
DSP integration
Oracle BlueKai
8.0
Sysomos MAP

DMP Analytics

Oracle BlueKai
8.5
Sysomos MAP
Campaign Analytics
Oracle BlueKai
9.0
Sysomos MAP
Audience Analytics
Oracle BlueKai
8.1
Sysomos MAP

Pros

Oracle BlueKai

  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam | TrustRadius Reviewer

Sysomos MAP

  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
Anonymous | TrustRadius Reviewer

Cons

Oracle BlueKai

  • In an age where transparency is key to agency success, Bluekai sometimes fails. It is difficult to understand how their audiences are built and where they come from.
  • Quicker turnarounds on custom segments.
Corey Buller | TrustRadius Reviewer

Sysomos MAP

  • Their influencer/klout score algorithm is worthless - it caps out at 10 so the New York Times and Jo Schmo gamer dude and Justin Bieber all have the same score.
  • The Boolean builder can be frustrating, it will tell you there is an error, but gives you no indication of where. In a complex string it can take forever to figure out what you messed up.
  • Twitter listening only goes back one year. If you ever need to compare something year over year, without anticipating the need in advance and downloading reports, you're screwed.
Sara Robertson | TrustRadius Reviewer

Likelihood to Renew

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
Anonymous | TrustRadius Reviewer

Sysomos MAP

Sysomos MAP 8.9
Based on 10 answers
There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
Kristen O'Neill | TrustRadius Reviewer

Usability

Oracle BlueKai

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 9.0
Based on 5 answers
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
Anonymous | TrustRadius Reviewer

Reliability and Availability

Oracle BlueKai

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 4 answers
Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
Anonymous | TrustRadius Reviewer

Performance

Oracle BlueKai

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.3
Based on 4 answers
If searching over longer time frame, it can take a while to return results. SOmetimes as long as two to three minutes.
Anonymous | TrustRadius Reviewer

Support

Oracle BlueKai

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 7.2
Based on 5 answers
Varies person to person but generally they are helpful. The sales team is especially bright & useful in training team members for initial runs through MAP
Anonymous | TrustRadius Reviewer

Online Training

Oracle BlueKai

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
Anonymous | TrustRadius Reviewer

Implementation

Oracle BlueKai

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
Some users might require some help getting keyword sets built if they are new to social listening.
Ryan Smith | TrustRadius Reviewer

Alternatives Considered

Oracle BlueKai

One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera | TrustRadius Reviewer

Sysomos MAP

  • Crimson Hexagon is on par with Sysomos but is better for deep sentiment insights and post emotion analysis.
  • Sprinklr is clunkier than Sysomos and used primarily for client specific publishing, not analytics or listening.
  • Other tools such as Julius, Socialbakers and Spredfast all offer different capabilities and are specialized for particular disciplines in the agency.
Anonymous | TrustRadius Reviewer

Return on Investment

Oracle BlueKai

  • Their data helps us find segments of users who meet fit the profile of our clients consumer base thus increasing conversion rates and ROI
Anonymous | TrustRadius Reviewer

Sysomos MAP

  • Sysomos MAP allowed you to tell a story from the data and analytics, making client presentations more powerful and easier to follow.
  • Research efficiency shot through the roof. Instead of spending time gathering the data, we could focus on interpreting it and making the best insights/recommendations possible.
  • Overall, the platform is very intuitive. It allowed me as a new team member to contribute almost immediately.
Joseph Chiang | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Sysomos MAP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle BlueKai
8.0
Sysomos MAP
8.0

Likelihood to Renew

Oracle BlueKai
7.5
Sysomos MAP
8.9

Usability

Oracle BlueKai
Sysomos MAP
9.0

Reliability and Availability

Oracle BlueKai
Sysomos MAP
8.0

Performance

Oracle BlueKai
Sysomos MAP
8.3

Support

Oracle BlueKai
Sysomos MAP
7.2

In-Person Training

Oracle BlueKai
Sysomos MAP
9.6

Online Training

Oracle BlueKai
Sysomos MAP
8.0

Implementation

Oracle BlueKai
Sysomos MAP
8.0

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