35 Ratings
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Score 8 out of 100
22 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Oracle Content Marketing (Compendium), legacy

Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
Anonymous | TrustRadius Reviewer

SnapApp

SnapApp is well suited for client researching devices like provider avails, session costs, and payment options. Deeper engagement will require outbound/inbound call center capabilities
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Oracle Content Marketing (Compendium), legacy
7.2
SnapApp
9.0
Ideation
Oracle Content Marketing (Compendium), legacy
6.3
SnapApp
9.0
Approval workflows
Oracle Content Marketing (Compendium), legacy
9.0
SnapApp
Content collaboration
Oracle Content Marketing (Compendium), legacy
7.6
SnapApp
Content calendar
Oracle Content Marketing (Compendium), legacy
7.4
SnapApp
Network for content licensing/production
Oracle Content Marketing (Compendium), legacy
5.5
SnapApp

Content Publishing

Oracle Content Marketing (Compendium), legacy
6.6
SnapApp
8.9
Content hub
Oracle Content Marketing (Compendium), legacy
6.5
SnapApp
9.0
Forms / Gated content
Oracle Content Marketing (Compendium), legacy
6.1
SnapApp
9.6
Embedded CTAs
Oracle Content Marketing (Compendium), legacy
7.1
SnapApp
9.6
Content distribution
Oracle Content Marketing (Compendium), legacy
7.2
SnapApp
7.3
Content promotion
Oracle Content Marketing (Compendium), legacy
6.1
SnapApp
Content automation
Oracle Content Marketing (Compendium), legacy
6.7
SnapApp

Content Reporting & Analytics

Oracle Content Marketing (Compendium), legacy
6.6
SnapApp
9.0
Audience profiling and targeting
Oracle Content Marketing (Compendium), legacy
6.1
SnapApp
Closed-loop tracking and reporting
Oracle Content Marketing (Compendium), legacy
6.1
SnapApp
Content performance analytics
Oracle Content Marketing (Compendium), legacy
8.1
SnapApp
9.0
Campaign optimization dashboard
Oracle Content Marketing (Compendium), legacy
6.4
SnapApp
Competitive analytics
Oracle Content Marketing (Compendium), legacy
6.3
SnapApp

Pros

Oracle Content Marketing (Compendium), legacy

  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
Anonymous | TrustRadius Reviewer

SnapApp

  • Lead Generation: it is very unintrusive to the end user and they are more apt to provide their information. Plus through the survey, you get a better understanding of their behavior.
  • Content Creation: Creating content in a create and drop system makes this easy to use and efficient.
  • Templates: The templates you can choose from have a lot of variations which saves time since you don't have to start from scratch.
Colleen Kirk | TrustRadius Reviewer

Cons

Oracle Content Marketing (Compendium), legacy

  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
Anonymous | TrustRadius Reviewer

SnapApp

  • It can be frustrating at times to have to custom code basic text edits such as italics, text colour, bold and underline. Text formatting should be part of the basic editor available to all users.
  • It can be difficult to locate tutorials or guides on how to create well-functioning and attractive SnapApps. That being said, their support team has always been responsive & helpful but sometimes it's nice to not have to reach out to their offices for an answer.
  • It would be great to have more shapes & graphics available within SnapApp. Canva (another online tool for graphic design) does a good job of making a wide range of graphics available (both paid & free) - this would be valuable for SnapApp users as well.
  • It would be beneficial to be able to set a brand standard on specific SnapApp's (i.e. font, colours, button style) to ensure there aren't any discrepancies from slide to slide.
  • A double-click text editor would be an improvement on the current click-to-edit feature.
Sydney Dusselier | TrustRadius Reviewer

Likelihood to Renew

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 8.0
Based on 1 answer
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
Anonymous | TrustRadius Reviewer

SnapApp

SnapApp 4.8
Based on 2 answers
We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals
Anonymous | TrustRadius Reviewer

Usability

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 1 answer
It has never been down since we have used this software.
Anonymous | TrustRadius Reviewer

SnapApp

No score
No answers yet
No answers on this topic

Support Rating

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 2 answers
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
Anonymous | TrustRadius Reviewer

SnapApp

SnapApp 9.0
Based on 1 answer
Real team standing behind the product.
Anonymous | TrustRadius Reviewer

Implementation Rating

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 6.0
Based on 2 answers
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
Anonymous | TrustRadius Reviewer

SnapApp

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle Content Marketing (Compendium), legacy

While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
Anonymous | TrustRadius Reviewer

SnapApp

We did not review any other apps like this in the lead generation space. They cold called us and this seemed like a good test to get leads in our younger demographic where we have had issues bringing in new leads. I am not sure what other options there are in this space besides BuzzFeed.
Colleen Kirk | TrustRadius Reviewer

Return on Investment

Oracle Content Marketing (Compendium), legacy

  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
Anonymous | TrustRadius Reviewer

SnapApp

  • SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
  • It allows us to create engaging experiences for our prospects that aren't really available through other means.
Pete Schott | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle Content Marketing (Compendium), legacy

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SnapApp

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle Content Marketing (Compendium), legacy
6.3
SnapApp
9.3

Likelihood to Renew

Oracle Content Marketing (Compendium), legacy
8.0
SnapApp
4.8

Usability

Oracle Content Marketing (Compendium), legacy
10.0
SnapApp

Support Rating

Oracle Content Marketing (Compendium), legacy
10.0
SnapApp
9.0

Implementation Rating

Oracle Content Marketing (Compendium), legacy
6.0
SnapApp

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