35 Ratings
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Score 8 out of 100
15 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Oracle Content Marketing (Compendium), legacy

Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Oracle Content Marketing (Compendium), legacy
7.2
Sprinklr Modern Marketing
7.7
Ideation
Oracle Content Marketing (Compendium), legacy
6.3
Sprinklr Modern Marketing
7.7
Approval workflows
Oracle Content Marketing (Compendium), legacy
9.0
Sprinklr Modern Marketing
6.8
Content collaboration
Oracle Content Marketing (Compendium), legacy
7.6
Sprinklr Modern Marketing
8.7
Content calendar
Oracle Content Marketing (Compendium), legacy
7.4
Sprinklr Modern Marketing
8.1
Network for content licensing/production
Oracle Content Marketing (Compendium), legacy
5.5
Sprinklr Modern Marketing
7.3

Content Publishing

Oracle Content Marketing (Compendium), legacy
6.6
Sprinklr Modern Marketing
6.3
Content hub
Oracle Content Marketing (Compendium), legacy
6.5
Sprinklr Modern Marketing
9.3
Forms / Gated content
Oracle Content Marketing (Compendium), legacy
6.1
Sprinklr Modern Marketing
5.5
Embedded CTAs
Oracle Content Marketing (Compendium), legacy
7.1
Sprinklr Modern Marketing
1.8
Content distribution
Oracle Content Marketing (Compendium), legacy
7.2
Sprinklr Modern Marketing
7.7
Content promotion
Oracle Content Marketing (Compendium), legacy
6.1
Sprinklr Modern Marketing
6.4
Content automation
Oracle Content Marketing (Compendium), legacy
6.7
Sprinklr Modern Marketing
7.3

Content Reporting & Analytics

Oracle Content Marketing (Compendium), legacy
6.6
Sprinklr Modern Marketing
8.1
Audience profiling and targeting
Oracle Content Marketing (Compendium), legacy
6.1
Sprinklr Modern Marketing
8.2
Closed-loop tracking and reporting
Oracle Content Marketing (Compendium), legacy
6.1
Sprinklr Modern Marketing
8.2
Content performance analytics
Oracle Content Marketing (Compendium), legacy
8.1
Sprinklr Modern Marketing
8.4
Campaign optimization dashboard
Oracle Content Marketing (Compendium), legacy
6.4
Sprinklr Modern Marketing
7.9
Competitive analytics
Oracle Content Marketing (Compendium), legacy
6.3
Sprinklr Modern Marketing
7.6

Pros

Oracle Content Marketing (Compendium), legacy

  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer

Cons

Oracle Content Marketing (Compendium), legacy

  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 8.0
Based on 1 answer
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Usability

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 1 answer
It has never been down since we have used this software.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Support Rating

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 2 answers
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing 6.6
Based on 10 answers
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested
Marena Bitz | TrustRadius Reviewer

Implementation Rating

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 6.0
Based on 2 answers
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle Content Marketing (Compendium), legacy

While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Alejandro Mac Swiney | TrustRadius Reviewer

Return on Investment

Oracle Content Marketing (Compendium), legacy

  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle Content Marketing (Compendium), legacy

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle Content Marketing (Compendium), legacy
6.3
Sprinklr Modern Marketing
7.2

Likelihood to Renew

Oracle Content Marketing (Compendium), legacy
8.0
Sprinklr Modern Marketing

Usability

Oracle Content Marketing (Compendium), legacy
10.0
Sprinklr Modern Marketing

Support Rating

Oracle Content Marketing (Compendium), legacy
10.0
Sprinklr Modern Marketing
6.6

Implementation Rating

Oracle Content Marketing (Compendium), legacy
6.0
Sprinklr Modern Marketing

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