Oracle Content Marketing (Compendium), legacy vs. Unsplash for Brands

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle Content Marketing (Compendium), legacy
Score 9.7 out of 10
N/A
Oracle Content Marketing of the Oracle Marketing Cloud, based on technology acquired with Compendium in 2013, was a content marketing solution designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. The solution enabled users to plan, produce, and deliver engaging content across multiple personas and channels throughout the customer life cycle. Oracle Content Marketing / Compendium solutions were aimed at helping marketers acquire…N/A
Unsplash for Brands
Score 8.5 out of 10
N/A
Unsplash is an online community hosted by the company of the same name in Montreal, featuring photos and images that are available free. Unsplash for Business is a solution that puts content in the hands of people and add context by sharing visuals with their audiences.N/A
Pricing
Oracle Content Marketing (Compendium), legacyUnsplash for Brands
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Oracle Content Marketing (Compendium), legacyUnsplash for Brands
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Oracle Content Marketing (Compendium), legacyUnsplash for Brands
Top Pros
Top Cons
Features
Oracle Content Marketing (Compendium), legacyUnsplash for Brands
Content Creation
Comparison of Content Creation features of Product A and Product B
Oracle Content Marketing (Compendium), legacy
7.2
6 Ratings
10% below category average
Unsplash for Brands
-
Ratings
Ideation6.36 Ratings00 Ratings
Approval workflows9.16 Ratings00 Ratings
Content collaboration7.66 Ratings00 Ratings
Content calendar7.56 Ratings00 Ratings
Network for content licensing/production5.54 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Oracle Content Marketing (Compendium), legacy
6.6
6 Ratings
20% below category average
Unsplash for Brands
-
Ratings
Content hub6.56 Ratings00 Ratings
Forms / Gated content6.14 Ratings00 Ratings
Embedded CTAs7.15 Ratings00 Ratings
Content distribution7.25 Ratings00 Ratings
Content promotion6.14 Ratings00 Ratings
Content automation6.75 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Oracle Content Marketing (Compendium), legacy
6.6
6 Ratings
14% below category average
Unsplash for Brands
-
Ratings
Audience profiling and targeting6.15 Ratings00 Ratings
Closed-loop tracking and reporting6.14 Ratings00 Ratings
Content performance analytics8.26 Ratings00 Ratings
Campaign optimization dashboard6.45 Ratings00 Ratings
Competitive analytics6.35 Ratings00 Ratings
Best Alternatives
Oracle Content Marketing (Compendium), legacyUnsplash for Brands
Small Businesses
Vyond
Vyond
Score 9.1 out of 10
Pexels
Pexels
Score 9.1 out of 10
Medium-sized Companies
Vyond
Vyond
Score 9.1 out of 10
Pexels
Pexels
Score 9.1 out of 10
Enterprises
Vyond
Vyond
Score 9.1 out of 10
Pexels
Pexels
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Oracle Content Marketing (Compendium), legacyUnsplash for Brands
Likelihood to Recommend
6.3
(6 ratings)
8.8
(10 ratings)
Likelihood to Renew
8.0
(1 ratings)
7.0
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
6.0
(2 ratings)
-
(0 ratings)
User Testimonials
Oracle Content Marketing (Compendium), legacyUnsplash for Brands
Likelihood to Recommend
Oracle
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
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Unsplash
I love that I can get real-time and trending content made available on current events. When writing 5-7 articles a day, a good image to support the context of the writing really drives the message home to the reader. Unsplash offers an easy way to search for images that I can use to boot visual engagement, images that are from the field and that resonate with the audience.
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Pros
Oracle
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
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Unsplash
  • Unsplash consists of a great selection and good variety stock photos.
  • Unsplash offers curated collections.
  • Unsplash offers great advertising options to creators.
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Cons
Oracle
  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
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Unsplash
  • Would like to see more variety for commonly searched images
  • Indications if you've used the images before on the site and when (dates, challenges)
  • Information on the photographer/creator
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Likelihood to Renew
Oracle
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
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Unsplash
I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.
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Usability
Oracle
It has never been down since we have used this software.
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Unsplash
No answers on this topic
Support Rating
Oracle
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
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Unsplash
No answers on this topic
Implementation Rating
Oracle
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
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Unsplash
No answers on this topic
Alternatives Considered
Oracle
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
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Unsplash
I would say that Unsplash for Brands is a lower-end budget and easier option for projects. Again, if you need something very specific - whether it's in industry, pose, subject, or environment, then you'll likely want something a bit more expensive with a larger library available. That being said, we've been able to tackle a number of projects with Unsplash for Brands.
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Return on Investment
Oracle
  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
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Unsplash
  • Massive improvement in engagement of design materials I have created using their assets
  • Improvement in displaying my clients' brands as professional and trust worthy
  • The improvement in a more professional look has led to more revenue and donations
Read full review
ScreenShots

Oracle Content Marketing (Compendium), legacy Screenshots

Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.Screenshot of Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.