Oracle Marketing vs. Parse.ly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle Marketing
Score 8.1 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
Parse.ly
Score 8.1 out of 10
N/A
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
$499
per month
Pricing
Oracle MarketingParse.ly
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Oracle MarketingParse.ly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional DetailsCX Marketing pricing is a function of usage.
More Pricing Information
Features
Oracle MarketingParse.ly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Oracle Marketing
8.9
133 Ratings
13% above category average
Parse.ly
-
Ratings
WYSIWYG email editor9.2117 Ratings00 Ratings
Dynamic content8.6120 Ratings00 Ratings
Ability to test dynamic content8.6116 Ratings00 Ratings
Landing pages8.1124 Ratings00 Ratings
A/B testing9.1118 Ratings00 Ratings
Mobile optimization9.2113 Ratings00 Ratings
Email deliverability reporting9.5127 Ratings00 Ratings
List management8.9126 Ratings00 Ratings
Triggered drip sequences8.9108 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Oracle Marketing
8.5
118 Ratings
9% above category average
Parse.ly
-
Ratings
Lead nurturing automation9.5110 Ratings00 Ratings
Lead scoring and grading8.4104 Ratings00 Ratings
Data quality management8.1109 Ratings00 Ratings
Automated sales alerts and tasks8.089 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Oracle Marketing
9.1
109 Ratings
18% above category average
Parse.ly
-
Ratings
Calendaring8.694 Ratings00 Ratings
Event/webinar marketing9.599 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Oracle Marketing
8.9
72 Ratings
17% above category average
Parse.ly
-
Ratings
Social sharing and campaigns9.270 Ratings00 Ratings
Social profile integration8.666 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Oracle Marketing
8.6
123 Ratings
14% above category average
Parse.ly
-
Ratings
Dashboards8.9122 Ratings00 Ratings
Standard reports8.4120 Ratings00 Ratings
Custom reports8.4113 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Oracle Marketing
9.2
120 Ratings
19% above category average
Parse.ly
-
Ratings
API8.9105 Ratings00 Ratings
Role-based workflow & approvals9.589 Ratings00 Ratings
Customizability8.9109 Ratings00 Ratings
Integration with Salesforce.com9.588 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.948 Ratings00 Ratings
Integration with SugarCRM9.537 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Oracle Marketing
-
Ratings
Parse.ly
7.4
6 Ratings
4% below category average
Lead Conversion Tracking00 Ratings6.23 Ratings
Bounce Rate Measurement00 Ratings5.04 Ratings
Device and Browser Reporting00 Ratings8.45 Ratings
Pageview Tracking00 Ratings8.15 Ratings
Event Tracking00 Ratings7.34 Ratings
Reporting in real-time00 Ratings8.75 Ratings
Referral Source Tracking00 Ratings7.66 Ratings
Customizable Dashboards00 Ratings7.76 Ratings
Best Alternatives
Oracle MarketingParse.ly
Small Businesses
Vbout
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Score 9.5 out of 10
StatCounter
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Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
PFL Direct Mail Platform
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Score 9.3 out of 10
Contentsquare
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Score 8.6 out of 10
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User Ratings
Oracle MarketingParse.ly
Likelihood to Recommend
7.8
(246 ratings)
8.0
(81 ratings)
Likelihood to Renew
10.0
(92 ratings)
8.7
(31 ratings)
Usability
10.0
(15 ratings)
8.0
(34 ratings)
Availability
8.1
(9 ratings)
-
(0 ratings)
Performance
6.6
(5 ratings)
-
(0 ratings)
Support Rating
9.9
(16 ratings)
7.8
(35 ratings)
In-Person Training
7.3
(3 ratings)
-
(0 ratings)
Online Training
7.6
(11 ratings)
-
(0 ratings)
Implementation Rating
8.8
(10 ratings)
-
(0 ratings)
Configurability
6.4
(1 ratings)
-
(0 ratings)
Ease of integration
2.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.5
(120 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
Oracle MarketingParse.ly
Likelihood to Recommend
Oracle
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review
Parse.ly
Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
Read full review
Pros
Oracle
  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review
Parse.ly
  • Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through.
  • Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at.
  • Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers.
Read full review
Cons
Oracle
  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Read full review
Parse.ly
  • A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site.
  • The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical.
  • Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly.
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Likelihood to Renew
Oracle
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Read full review
Parse.ly
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
Read full review
Usability
Oracle
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Read full review
Parse.ly
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
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Reliability and Availability
Oracle
No one has experienced any problems with availablity.
Read full review
Parse.ly
No answers on this topic
Performance
Oracle
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Read full review
Parse.ly
No answers on this topic
Support Rating
Oracle
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Read full review
Parse.ly
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Read full review
In-Person Training
Oracle
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Read full review
Parse.ly
No answers on this topic
Online Training
Oracle
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Read full review
Parse.ly
No answers on this topic
Implementation Rating
Oracle
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Read full review
Parse.ly
No answers on this topic
Alternatives Considered
Oracle
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Read full review
Parse.ly
Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
Read full review
Scalability
Oracle
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Read full review
Parse.ly
No answers on this topic
Return on Investment
Oracle
  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Read full review
Parse.ly
  • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
Read full review
ScreenShots

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.

Parse.ly Screenshots

Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Screenshot of Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Screenshot of Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Screenshot of Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Screenshot of Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Screenshot of Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.