Top Rated
602 Ratings
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Score 7.8 out of 100
11 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Quadient Inspire

It is perfect for any large-scale variable document composition. Workflows and templates for Invoices, reminders, contracts, and many more can be created in a matter of hours. The performance is awesome! Creating millions of pages in a matter of hours. The handling of the output is exceptional—grouping, merging, splitting, you name it. It is particularly well suited for large-scale migrations. I have personally managed many migrations, reducing the number of templates by as much as 80%.
Tomaž Juvančič | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Quadient Inspire
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Quadient Inspire
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Quadient Inspire
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Quadient Inspire
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Quadient Inspire
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Quadient Inspire
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Quadient Inspire
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Quadient Inspire
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Quadient Inspire
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Quadient Inspire

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Quadient Inspire
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Quadient Inspire
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Quadient Inspire
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Quadient Inspire
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Quadient Inspire

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Quadient Inspire
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Quadient Inspire
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Quadient Inspire

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Quadient Inspire
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Quadient Inspire
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Quadient Inspire

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Quadient Inspire
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Quadient Inspire
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Quadient Inspire
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Quadient Inspire

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Quadient Inspire
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Quadient Inspire
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Quadient Inspire
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Quadient Inspire
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Quadient Inspire
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Quadient Inspire
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Quadient Inspire

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Quadient Inspire

  • It keeps the graphic quality and colors of the supplied PDFs. Other software we have used to personalise PDFs has reduced the DPI and even changed the colors. Inspire is great at keeping everything as it should be.
  • The imposition tools within Inspire give a vast range of getting the most out of your printers for the least cost. You can easily arrange documents 2 up or 4 up on SRA3 sheets for printing, cutting and stacking.
  • The TextinRect tool is extremely useful for pulling information off a Digital Document allowing you to manipulate it in many ways.
  • The little know MinMax Generator module is useful for seeing if all your text fits within a flow, if not the 'First Fitting Auto' feature enables you to shrink text automatically if it doesn't quite fit.
Anonymous | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Quadient Inspire

  • Usually quick to de-bug/resolve any issues, currently having a problem saving production profiles. Its more of a little annoyance than a problem and its not a time consuming fix. Maybe I'm just being lazy..
  • No more issues that I have currently come across that haven't already been resolved.
David Adams | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Quadient Inspire

No score
No answers yet
No answers on this topic

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Quadient Inspire

Quadient Inspire 9.0
Based on 2 answers
Inspire has enormous scope for creating output of numerous different formats and scales. As such, it is necessarily quite a complex tool. But taking these aspects into account I think it has been created in a logical and straightforward way that has minimised some of the problems that this could have brought about. Overall, it is much more powerful and intuitive than other options I've used in the past.
Anonymous | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Quadient Inspire

Quadient Inspire 8.7
Based on 5 answers
Great staff who are really passionate and knowledgeable about the solutions. They have people who want to understand your companies requirements and help create solutions that fit your needs and improve your business. However, sometimes it can be hard getting in contact with the right person and as they are often busy it can sometimes take a while for people to respond to you.
Anonymous | TrustRadius Reviewer

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
No answer on this topic is available.

Quadient Inspire

Quadient Inspire 10.0
Based on 1 answer
I had a couple of weeks of training back in 2005 on the Quadient premises in Hradec Kralowe. The instructor was just great! Besides showing as normal functionalities, he went so far to solve our concrete challenges. He actually encouraged me to become a "real" programmer. I have written my first lines of code in Inspire (GMC PrintNetT) and never looked back.
Tomaž Juvančič | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Quadient Inspire

Quadient Inspire 10.0
Based on 1 answer
Quadient offers online training for all of its products (paid service). You can choose your pace and go through the material and then solve real challenges. At the end, you can choose to take a final assignment and get certification which is a really good thing to do. If you get stuck, the training team will answer any of your questions and give you guidance.
Tomaž Juvančič | TrustRadius Reviewer

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Quadient Inspire

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Quadient Inspire

This is my first product in this category and I believe my company selected Quadient Inspire because amongst all the other software available out there, this was the more suitable to our use, and the price is also affordable.
Elvis Wouashe | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Quadient Inspire

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Quadient Inspire

  • To date Quadient Inspire has allowed us to retire several legacy platforms and reduce the overheads - licensing/servers/maintenance - incurred.
  • Reduction of single-skilled resources has meant that FTE requirements can be reduced as cross-skilled resources can be used.
David Nixon | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Quadient Inspire

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*

* 0

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Quadient Inspire
8.9

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Quadient Inspire

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7
Quadient Inspire
9.0

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Quadient Inspire

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Quadient Inspire

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Quadient Inspire
8.7

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Quadient Inspire
10.0

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Quadient Inspire
10.0

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Quadient Inspire

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Quadient Inspire

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