Oracle Marketing vs. Quadient Inspire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle Marketing
Score 8.1 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
Quadient Inspire
Score 9.4 out of 10
N/A
Quadient Inspire offers a customer experience management portfolio that provides human-centric communication solutions that span the entire customer lifecycle, to help organizations to create meaningful connections with their customers, wherever, whenever they prefer.N/A
Pricing
Oracle MarketingQuadient Inspire
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Oracle MarketingQuadient Inspire
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsCX Marketing pricing is a function of usage.The solution is highly modular. Pricing may differ a lot depending on usage and configuration.
More Pricing Information
Features
Oracle MarketingQuadient Inspire
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Oracle Marketing
8.9
133 Ratings
13% above category average
Quadient Inspire
-
Ratings
WYSIWYG email editor9.2117 Ratings00 Ratings
Dynamic content8.6120 Ratings00 Ratings
Ability to test dynamic content8.6116 Ratings00 Ratings
Landing pages8.1124 Ratings00 Ratings
A/B testing9.1118 Ratings00 Ratings
Mobile optimization9.2113 Ratings00 Ratings
Email deliverability reporting9.5127 Ratings00 Ratings
List management8.9126 Ratings00 Ratings
Triggered drip sequences8.9108 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Oracle Marketing
8.5
118 Ratings
9% above category average
Quadient Inspire
-
Ratings
Lead nurturing automation9.5110 Ratings00 Ratings
Lead scoring and grading8.4104 Ratings00 Ratings
Data quality management8.1109 Ratings00 Ratings
Automated sales alerts and tasks8.089 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Oracle Marketing
9.1
109 Ratings
18% above category average
Quadient Inspire
-
Ratings
Calendaring8.694 Ratings00 Ratings
Event/webinar marketing9.599 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Oracle Marketing
8.9
72 Ratings
17% above category average
Quadient Inspire
-
Ratings
Social sharing and campaigns9.270 Ratings00 Ratings
Social profile integration8.666 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Oracle Marketing
8.6
123 Ratings
14% above category average
Quadient Inspire
-
Ratings
Dashboards8.9122 Ratings00 Ratings
Standard reports8.4120 Ratings00 Ratings
Custom reports8.4113 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Oracle Marketing
9.2
120 Ratings
19% above category average
Quadient Inspire
-
Ratings
API8.9105 Ratings00 Ratings
Role-based workflow & approvals9.589 Ratings00 Ratings
Customizability8.9109 Ratings00 Ratings
Integration with Salesforce.com9.588 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.948 Ratings00 Ratings
Integration with SugarCRM9.537 Ratings00 Ratings
Best Alternatives
Oracle MarketingQuadient Inspire
Small Businesses
Vbout
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Score 9.5 out of 10
Sogolytics
Sogolytics
Score 8.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Enterprises
PFL Direct Mail Platform
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Score 9.3 out of 10
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Score 9.1 out of 10
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User Ratings
Oracle MarketingQuadient Inspire
Likelihood to Recommend
7.8
(246 ratings)
9.7
(34 ratings)
Likelihood to Renew
10.0
(92 ratings)
9.1
(2 ratings)
Usability
10.0
(15 ratings)
8.7
(18 ratings)
Availability
8.1
(9 ratings)
9.1
(1 ratings)
Performance
6.6
(5 ratings)
8.2
(1 ratings)
Support Rating
9.9
(16 ratings)
7.9
(21 ratings)
In-Person Training
7.3
(3 ratings)
10.0
(1 ratings)
Online Training
7.6
(11 ratings)
9.1
(2 ratings)
Implementation Rating
8.8
(10 ratings)
9.1
(1 ratings)
Configurability
6.4
(1 ratings)
8.2
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.3
(5 ratings)
Ease of integration
2.0
(2 ratings)
1.0
(1 ratings)
Product Scalability
8.5
(120 ratings)
9.1
(1 ratings)
Professional Services
-
(0 ratings)
8.9
(5 ratings)
Vendor post-sale
6.4
(1 ratings)
9.1
(1 ratings)
Vendor pre-sale
7.3
(1 ratings)
9.1
(1 ratings)
User Testimonials
Oracle MarketingQuadient Inspire
Likelihood to Recommend
Oracle
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review
Quadient
Quadient Inspire is well suited to complex processes and requests. It is very well designed software which includes numerous plug in options for ease of use with other software. They have built in security functions to protect intellectual property and prohibit unauthorized changes. This software is great for people who need control and large feature sets or work with quantities in the millions. Of course, it also works fine on smaller projects. Where it would be overkill is for environments which only need simple variable pieces. Just setting up an address block? If this is your regular job, this software is excessive
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Pros
Oracle
  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review
Quadient
  • Highly flexible data ingestion
  • Clear and powerful workflow design that makes support easy to understand as teams evolve
  • Great internal debugging tool that simplifies and accelerates the development cycle
  • Powerful scripting structure available at nearly every aspect of data management, composition, and finishing allowing for specialized requirements not available in the standard toolset to be met
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Cons
Oracle
  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
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Quadient
  • Within CJM: Not easy to share maps with a large group of people, still needs to be done on an individual basis which is time-consuming.
  • Not able to unload all file types into maps. It would be great to have video.
  • There are a lot of third-party suppliers that make up the full services in Inspire. This limits the development that Quadient can do to.
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Likelihood to Renew
Oracle
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
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Quadient
We are using Quadient Inspire products since last 5 years. And we are able to achieve everything with respect to the customer's needs and desired output. Quadient is adding new very important features every day that make document structure very easy for developers and end users. We would like to stick with Quadient for a long time.
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Usability
Oracle
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
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Quadient
There are parts of the product that are extremely easy to use, but it can be hard to build it up to get to that point. I'm a power user and I know I've only barely scratched the surface, but the transactional users barely have to lift a finger to get their letters out. There's a lot more that can be done if I had the time and resources to devote to improving our letters more and there are times when the interface is in my way as to meeting those goals, but by and large, it's a swift and easy to use program.
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Reliability and Availability
Oracle
No one has experienced any problems with availablity.
Read full review
Quadient
I am giving this rating because Quadient products are highly available. Most of the time all Quadient products are available. In some cases Quadient always follows the planned schedule and maintenance. They always inform all the partners and clients a day or two in advance so that the clients can work accordingly.
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Performance
Oracle
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
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Quadient
I want you to rate the performance of the Quadient Inspire 9 out of 10. Because every time we work with Quadient products I never feel any sluggishness and any performance issue. Along with this, one thing that we all should understand is that the performance of any application also depends on the computer hardware. So along with the software application, your hardware should also meet the minimum requirements.
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Support Rating
Oracle
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
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Quadient
Overall Quadient team is very responsive and willing to come to the table and provide valuable information and resolution for problems. What tier of support you have would defiantly impact the experience you have. Had some challenges with a few members of the support team , but when brought up with the vendor it was quickly resolved
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In-Person Training
Oracle
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
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Quadient
I had a couple of weeks of training back in 2005 on the Quadient premises in Hradec Kralowe. The instructor was just great! Besides showing as normal functionalities, he went so far to solve our concrete challenges. He actually encouraged me to become a "real" programmer. I have written my first lines of code in Inspire (GMC PrintNetT) and never looked back.
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Online Training
Oracle
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
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Quadient
Quadient offers online training for all of its products (paid service). You can choose your pace and go through the material and then solve real challenges. At the end, you can choose to take a final assignment and get certification which is a really good thing to do. If you get stuck, the training team will answer any of your questions and give you guidance.
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Implementation Rating
Oracle
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
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Quadient
As you consider your digital transformation, think of the people who may object. They have valid criticisms, valuable insights and information critical to your success. Quadient’s advice is to build a strong internal team and confront these questions early. When everyone understands the project from their perspective, the project has a better chance of success.
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Alternatives Considered
Oracle
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Read full review
Quadient
The above drop down would not allow me to pick the similar products that I have used previously. Planet Pres : Good in its time. Now very slow compared with Quadient. Compart: As quick... If not slightly quicker than Quadient. This does not counteract how difficult this software is to use. It has no GUI interface and even advanced programmers struggle to use it. Both of these products are inferior to Quadient when it comes to implementing within a normal organisation.
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Contract Terms and Pricing Model
Oracle
No answers on this topic
Quadient
Not really. It's not cheap, but it's a great value for what you get. This is enterprise-level software and the cost reflects that. The pay-per-page aspect makes sense too. We get a lot of sheets included in our contract and we use them all. It's a good contract with pricing that makes sense.
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Scalability
Oracle
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
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Quadient
I am giving this rating because Quadient products are very reliable. Quadient products can be deployed across multiple departments and sites as needed. We can integrate Quadient products with other applications and tools in a very effective, efficient and flexible way. We can deploy Quadient products in Cloud as well.
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Professional Services
Oracle
No answers on this topic
Quadient
The PSO team is very involved and knowledgeable. Some times there are availability issues due to the number of companies they are supporting but they do their best to deliver on time. PSO cost aren't cheap, but they deliver a big bang for the buck especially on critical projects or involving them in strategic approaches/decisions.
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Return on Investment
Oracle
  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
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Quadient
  • Since purchasing Inspire we have won many business opportunities as it enables us to create documents we couldn't do before, for example: Council Tax Bills.
  • It is a lot faster at processing than our previous software. We had one job we had to extract addresses from, it was 56,000 records from a 5.5million line text file. Our previous software took 26 hours to pull out the addresses, Quadient Inspire took 43 seconds!
  • We are able to automate processes through Inspire via CLI batch files, where a job would normally take 30 minutes to set up and process, a bit of time spent on the workflow and automation script means we can just double click a batch file for repeat jobs and the print file is created in seconds.
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ScreenShots

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.

Quadient Inspire Screenshots

Screenshot of Inspire Interactive can be used to create ad hoc communications with pre-approved blocks of content.Screenshot of Additional personalization can be added leveraging customer data and variable content with Inspire Interactive.