Top Rated
602 Ratings
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Score 7.8 out of 100
196 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Qubit

Qubit is well suited to a medium size organisation with enough resources to fire tests frequently and act on findings as they become available. An important detail to remember is that final implementation is often quite different to testing, so the ability to then transfer winning variations to your live projects is crucial
Gideon Caspi | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Qubit
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Qubit
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Qubit
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Qubit
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Qubit
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Qubit
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Qubit
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Qubit
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Qubit
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Qubit

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Qubit
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Qubit
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Qubit
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Qubit
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Qubit

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Qubit
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Qubit
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Qubit

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Qubit
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Qubit
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Qubit

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Qubit
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Qubit
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Qubit
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Qubit

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Qubit
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Qubit
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Qubit
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Qubit
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Qubit
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Qubit
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Qubit

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Qubit

  • Market sector and industry knowledge. Using this, they have given us some excellent advice of what experiences to try, and using the data they gather from all clients are able to provide continual feedback and suggestions. This is a a credit to the staff they have exposed us to.
  • The platform performs amazingly well. We have almost zero issues or downtime in the time we have been using them.
  • Web experiences produced by Qubit always come out at a very high standard.
Neil Majithia | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Qubit

  • I have yet to be "impressed" by any of the design elements supplied by the design team. I know that they are working from a billable clock perspective, but many of the designs require two or three rounds of refinement before I have been happy with their finalized work. Even then, the design itself seems somewhat vapid. It may be that they have not been empowered to challenge formats or pages more specifically, but more often than not, I wonder what their background is, as many adjustments seem like design 101 from an eCommerce perspective.
  • The timeliness of design turnaround is the least expedient of the group. Tara's ability to launch a project is excellent, her developers and QA team seem to have legitimate 48-72 business hour turnaround times, but the design feels like it takes much longer. This is then compounded by the aforementioned required set of approvals during which additional adjustments are made. Again, I do not know what requirements are provided, but it is the only part of the relationship that I would deem a "pain point."
  • I would like to see a more Robust Customer Feedback tool or the addition of a automated report. There are plenty of false negatives or false positives in the reporting and so the breakdown within the tool doesn't help a great deal. Segmenting by type is more helpful, but the positive negative is often not correct.
Zach Shelley | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Qubit

Qubit 8.1
Based on 29 answers
Qubit helps out immensely and lays out in plain English the profitability of each of our A-B tests. Say Qubit has provided us overall with a 5% profit increase this year (that is a completely arbitrary figure for illustration only), then if we didn't renew it could be seen as us taking a 5% loss as Qubit wouldn't be there. The results of our tests are showing no slowing down and as Qubit and Toast grow to understand each other better we can only see our performance getting better as the years go on.
James Morris | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Qubit

Qubit 7.1
Based on 17 answers
Overall navigation on Qubit is very user friendly and requires a minimal training to be up and running. Be it reviewing existing experiences or setting up new experiences, the process is pretty simple for business user. Add some basic development skills to your kitty, you can do magic with Qubit and make your website do wonders!
Kim Jacob | TrustRadius Reviewer

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No answer on this topic is available.

Qubit

Qubit 9.0
Based on 3 answers
I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.
Miriam Isaac | TrustRadius Reviewer

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
No answer on this topic is available.

Qubit

Qubit 7.3
Based on 21 answers
Continued excellent service from Qubit, including a number of last-minute bug fixes and last-minute jobs completed.They've gone above and beyond the last few months.
Stuart Brown | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Qubit

Qubit 6.8
Based on 19 answers
We were considering adding a new 3rd party supplier to our website. Qubit came to us with ideas of how to measure and test the success of the 3rd party. The report we were able to generate gave us the result split by different aspects, not only general conversion rate but also a few others interesting numbers, which helped the company to make a decision to renew the contract or look for a better solution.
Art Bukowski | TrustRadius Reviewer

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
No answer on this topic is available.

Qubit

Qubit 8.0
Based on 6 answers
The training that we received was great due to a number of reasons; to start with the audience that was receiving the training were from different departments of the company, ranging from the technical minded developers to the analytics teams and yet the training still managed to be engaging and useful for everyone. The training was also done by a wide variety of people from Qubit which meant not only were many different aspects covered in the training but any question posed to them could be promptly answered.
Adam Rooney | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Qubit

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Qubit

Qubit 7.4
Based on 8 answers
Implementation couldn't be easier. All we needed to do was insert the tag. (easy) and set up the data layer. (dev required)This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day.Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used
Joe Dingley | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Qubit

Qubit is a great choice for A/B testing where advanced JavaScript capabilities are required. This is especially true for large "legacy" sites that have a ton of on-site JavaScript that has culminated over years, often overriding changes made in a WYSIWYG or "basic mode" editor found in other platforms. In these cases, a developer must use JavaScript to override and/or extend methods on-site in order to ensure that changes made for a variation will remain so and not be overridden/destroyed by the on-site JS. QA'ing Qubit tests is also nice given their slick preview tool and the ability to leverage some Qubit JavaScript objects with experiment metadata.
Sean Emmel | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Qubit

Qubit 8.7
Based on 6 answers
Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.
Joe Dingley | TrustRadius Reviewer

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Qubit

  • Faster recognition of customer needs - finding out exactly what customers are doing when they come on site.
  • Assessment of online assets for effectiveness and improvements - facilitated the analysis of 500 online feedback questionnaires for a campaign.
  • Mapping out lead conversion and helping identify opportunities to improve it.
Dennis Wildman | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Qubit

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Qubit
7.6

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Qubit
8.1

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7
Qubit
7.1

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Qubit
9.0

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Qubit
7.3

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Qubit
6.8

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Qubit
8.0

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Qubit

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Qubit
7.4

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Qubit
8.7

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