Oracle Marketing vs. Sitecore Discover

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle Marketing
Score 8.2 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
Sitecore Discover
Score 8.3 out of 10
N/A
Sitecore Discover, formerly Reflektion, is a customer centric personalization platform that optimizes customer experiences on an individual basis in real time.N/A
Pricing
Oracle MarketingSitecore Discover
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Oracle MarketingSitecore Discover
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsCX Marketing pricing is a function of usage.
More Pricing Information
Features
Oracle MarketingSitecore Discover
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Oracle Marketing
8.9
133 Ratings
13% above category average
Sitecore Discover
-
Ratings
WYSIWYG email editor9.1117 Ratings00 Ratings
Dynamic content8.6120 Ratings00 Ratings
Ability to test dynamic content8.6116 Ratings00 Ratings
Landing pages8.1124 Ratings00 Ratings
A/B testing9.0118 Ratings00 Ratings
Mobile optimization9.1113 Ratings00 Ratings
Email deliverability reporting9.4127 Ratings00 Ratings
List management8.9126 Ratings00 Ratings
Triggered drip sequences8.9108 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Oracle Marketing
8.5
118 Ratings
10% above category average
Sitecore Discover
-
Ratings
Lead nurturing automation9.4110 Ratings00 Ratings
Lead scoring and grading8.4104 Ratings00 Ratings
Data quality management8.1109 Ratings00 Ratings
Automated sales alerts and tasks8.089 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Oracle Marketing
9.0
109 Ratings
17% above category average
Sitecore Discover
-
Ratings
Calendaring8.694 Ratings00 Ratings
Event/webinar marketing9.599 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Oracle Marketing
8.8
72 Ratings
16% above category average
Sitecore Discover
-
Ratings
Social sharing and campaigns9.170 Ratings00 Ratings
Social profile integration8.666 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Oracle Marketing
8.6
123 Ratings
14% above category average
Sitecore Discover
-
Ratings
Dashboards8.9122 Ratings00 Ratings
Standard reports8.4120 Ratings00 Ratings
Custom reports8.4113 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Oracle Marketing
9.2
120 Ratings
19% above category average
Sitecore Discover
-
Ratings
API8.9105 Ratings00 Ratings
Role-based workflow & approvals9.489 Ratings00 Ratings
Customizability8.9109 Ratings00 Ratings
Integration with Salesforce.com9.488 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.948 Ratings00 Ratings
Integration with SugarCRM9.437 Ratings00 Ratings
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Oracle MarketingSitecore Discover
Small Businesses
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Score 9.4 out of 10
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Score 9.5 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
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Score 9.3 out of 10
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Score 9.5 out of 10
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User Ratings
Oracle MarketingSitecore Discover
Likelihood to Recommend
7.8
(246 ratings)
9.0
(2 ratings)
Likelihood to Renew
10.0
(92 ratings)
-
(0 ratings)
Usability
10.0
(15 ratings)
-
(0 ratings)
Availability
8.1
(9 ratings)
-
(0 ratings)
Performance
6.6
(5 ratings)
-
(0 ratings)
Support Rating
9.9
(16 ratings)
-
(0 ratings)
In-Person Training
7.3
(3 ratings)
-
(0 ratings)
Online Training
7.6
(11 ratings)
-
(0 ratings)
Implementation Rating
8.8
(10 ratings)
-
(0 ratings)
Configurability
6.4
(1 ratings)
-
(0 ratings)
Ease of integration
2.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.5
(120 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
Oracle MarketingSitecore Discover
Likelihood to Recommend
Oracle
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review
Sitecore
Reflektion is very well suited for ecommerce sites that are looking to provide their customers meaningful product recommendations tailored to their specific user experience on our site. We are also beginning to use Reflektion for search results. If you find that your customer base uses your search bar or is having issues with their search experience, Reflektion offers a great auto complete search results feature. We have a sister site that only offers a small catalog of products and we do no use the auto search results feature on this site. If your company has a small catalog the search results tool may not be as effective. I cannot think of a scenario in which an ecommerce site would not find it helpful to provide customized product recommendations to their customers.
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Pros
Oracle
  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review
Sitecore
  • Reflektion provides individualized results based off each customer's unique browse experience on the site. This is beneficial because it gets more accurate results than segmenting customers by certain behaviors consistent with other customers.
  • Reflektion is responsive to our business. They treat each request with professionalism and work to find solutions quickly.
  • Reflektion has several beneficial features to further enhance the customer experience through a learning environment. Reflektion learns synonyms and is able to adjust for more accurate results. They also provide full page results with faceted navigation which leverages the individualized learning into the product results specific for each customer in a seamless integration with the site.
Read full review
Cons
Oracle
  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Read full review
Sitecore
  • While I mentioned that training our team in using the Reflektion dashboard was quite pain free, the dashboard can get a little overwhelming to a first time user. There are a lot of options and customization features available that can be intimidating at first.
  • There isn't really too much for us to criticize with Reflektion. As I said, we switched from another product to Reflektion and so far have had almost no issues. When they do come up, the Reflektion team has been very helpful.
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Likelihood to Renew
Oracle
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Read full review
Sitecore
No answers on this topic
Usability
Oracle
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
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Sitecore
No answers on this topic
Reliability and Availability
Oracle
No one has experienced any problems with availablity.
Read full review
Sitecore
No answers on this topic
Performance
Oracle
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
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Sitecore
No answers on this topic
Support Rating
Oracle
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Read full review
Sitecore
No answers on this topic
In-Person Training
Oracle
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Read full review
Sitecore
No answers on this topic
Online Training
Oracle
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
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Sitecore
No answers on this topic
Implementation Rating
Oracle
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
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Sitecore
No answers on this topic
Alternatives Considered
Oracle
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Read full review
Sitecore
Reflektion is a very cost-effective, complete solution providing individualization for preview search, product recommendations, full page search, and content. Compared to the other services they offered more features utilizing SOLR results but with continued learning. Other services didn't have the full list of capabilities or were much more expensive.
Read full review
Scalability
Oracle
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
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Sitecore
No answers on this topic
Return on Investment
Oracle
  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Read full review
Sitecore
  • Increasing conversion rate is almost always the goal when we start a new project and it is safe to say that Reflektion has helped us increase conversion rate for customers clicking through product recommendations.
  • With our previous recommendations engine, tweaking and customizing the recommendations on our site was not nearly as effective or easy as it is with Reflektion. This has saved us countless hours in dev and manual operations work.
  • We have not seen any negative impacts of Reflektion and hope this continues.
Read full review
ScreenShots

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.

Sitecore Discover Screenshots

Screenshot of Screenshot of Product MerchandisingScreenshot of Instant Visual Search