Top Rated
601 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100
33 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Sailthru

Sailthru is well suited for any company that is working with a large email subscriber list and needs to send campaigns on a daily basis. It is probably less appropriate for anyone with a small list, or an e-commerce brand. I think there are better ESPs out there for e-commerce brands.
Hayley Squire | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Sailthru
8.1
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Sailthru
3.9
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Sailthru
8.3
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sailthru
8.6
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sailthru
7.0
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Sailthru
9.1
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Sailthru
9.3
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Sailthru
9.5
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Sailthru
9.3
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Sailthru
8.0

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Sailthru
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Sailthru
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Sailthru
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Sailthru
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Sailthru

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sailthru
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Sailthru
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Sailthru

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sailthru
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Sailthru
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Sailthru

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sailthru
7.1
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sailthru
9.0
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sailthru
8.6
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sailthru
3.7

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Sailthru
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sailthru
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sailthru
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sailthru
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Sailthru
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sailthru
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Sailthru

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Sailthru

  • Personalized content based on user behavior and content consumption.
  • Campaign workflow is very simple and allows for a large number of campaigns to be set up and managed in a short period of time.
  • Sailthru has a great customer service team. Our account support with Sailthru was top-notch and is a testament to the culture there at the company.
  • Sailthru focuses on email marketing. With all of the other "cloud" solutions out there trying to be everything to everyone, they lose focus on the importance of sending the email. This is where Sailthru shines.
George DiGuido | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Sailthru

  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
Jake Bodmer | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Sailthru

Sailthru 10.0
Based on 8 answers
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Tobias Walter | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Sailthru

No score
No answers yet
No answers on this topic

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Sailthru

Sailthru 1.0
Based on 1 answer
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Tobias Walter | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Sailthru

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Sailthru

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Sailthru

Sailthru is much more robust and evolved than MailChimp. That's not to say that MailChimp wasn't a great platform for us, as it dramatically helped our business grow and it's a great resource that I'd recommend to any start-up. However, Sailthru offers a different ideology more centered around automated emails and working smarter over creating batch-and-blast emails. Sailthru also is much easier to analyze than anything associated with Mandrill
Justin Adler | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Sailthru

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Sailthru

  • Sailthru allows us to see how well an ad in a newsletter has done by day and week -- allowing us to gift insight for our clients on their ads that ran that week.
  • Sailthru only gives you clicks and touch rates, where as other platforms go deeper and give you insight on hover rates and interaction time with our ads featured.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Sailthru

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Sailthru
7.8

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Sailthru
10.0

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Sailthru

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Sailthru

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Sailthru

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Sailthru
1.0

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sailthru

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Sailthru

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Sailthru

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Sailthru

Add comparison