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Top Rated
2561 Ratings
Top Rated
601 Ratings
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Score 7.8 out of 100

Salesforce

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Score 8.3 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Salesforce

I'd be likely to recommend Salesforce to anyone who has time or resources to develop the system to meet their needs - or to hire that out to another firm. Salesforce is a HUGE tool that comes as a blank slate. and not appropriate for any firm that cannot have a near full time support person or developer.
Jeff Fralick | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Salesforce
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Salesforce
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Salesforce
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Salesforce
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Salesforce
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Salesforce
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Salesforce
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Salesforce
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Salesforce
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Salesforce

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Salesforce
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Salesforce
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Salesforce
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Salesforce
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Salesforce

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Salesforce
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Salesforce
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Salesforce

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Salesforce
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Salesforce
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Salesforce

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Salesforce
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Salesforce
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Salesforce
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Salesforce

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Salesforce
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Salesforce
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Salesforce
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Salesforce
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Salesforce
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Salesforce
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Salesforce

Sales Force Automation

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.3
Customer data management / contact management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
9.1
Workflow management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.1
Territory management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.1
Opportunity management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.3
Contract management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.3
Quote & order management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
7.7
Interaction tracking
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.6
Channel / partner relationship management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.0

Customer Service & Support

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.5
Case management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
9.0
Call center management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.4
Help desk management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.3

Marketing Automation

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.2
Lead management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.3
Email marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.1

CRM Project Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.0
Task management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.4
Billing and invoicing management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
6.7
Reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.8

CRM Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.8
Forecasting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.5
Pipeline visualization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.9
Customizable reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
9.1

Customization

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.7
Custom fields
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.7
Custom objects
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.8
Scripting environment
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.3
API for custom integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.8

Security

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.9
Single sign-on capability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.8
Role-based user permissions
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.9

Social CRM

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.2
Social data
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.2
Social engagement
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.1

Integrations with 3rd-party Software

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.3
Marketing automation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.5
Compensation management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.2

Platform

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.0
Mobile access
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Salesforce
8.0

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Salesforce

  • Salesforce nails the reporting suite. It's so robust and refined, that it makes my job 10 times more efficient.
  • Task and recurring meetings. I love logging in everyday and knowing exactly what I have lined up for the day, or at least an idea of it. This helps me organize my calendar.
  • Notes, emails, plugins. I love being able to take notes directly into the Account/Opportunity, and then in turn send emails directly to the client from there as well. Also, if i'm in my work email, and I email a client directly, I can then easily attach said email into my Salesforce account via one easy click.
John Hilburn | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Salesforce

  • Quick access to report "button(s)" on dashboard. Right now you have to go to the Reports Tab, find the report template and run it. In Sales, we look at the same reports daily, and for individual sales personnel, being able to click 1 button to get to their accounts with the through date always being updated to "today" (so it doesn't have to be selected every single day before running the report) - would be of great help.
Leslie Bradford | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 48 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Salesforce

Salesforce 7.5
Based on 36 answers
Salesforce is like a bucket of legos. Everyone gets the same bucket, but can build anything you want out of it. I've worked on Salesforce instances for: construction, non-profits, job training, music industries, medical insurance, medical billing, paid parking, and international medical diagnostic companies.
Kyle Dugger | TrustRadius Reviewer

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No answer on this topic is available.

Salesforce

Salesforce 9.8
Based on 27 answers
All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
Rob Gottschalk | TrustRadius Reviewer

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
No answer on this topic is available.

Salesforce

Salesforce 9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Salesforce

Salesforce 6.0
Based on 32 answers
Since we do not pay for Premier Support, the agreed upon response times are still pretty good. It is a little ridiculous that you should need to pay tens of thousands of dollars for their best support options and training.
Brent Booth | TrustRadius Reviewer

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
No answer on this topic is available.

Salesforce

Salesforce 7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Salesforce

Salesforce 9.1
Based on 15 answers
The quality of Salesforce's standard online training is high, but limited by nature as to what it covers.
Here are some common online courses -
Getting Started: Navigating Salesforce
Getting Started: Using the Sales Cloud
Getting Started: Administering Salesforce
Getting Started with Reports and Dashboards
Social Media Goes to Work: Chatter
Securing your Salesforce Organization
Getting Started with Data.com
Getting Started with Force.com Pages (Visualforce)
Writing Secure Applications on Force.com
Rob Gottschalk | TrustRadius Reviewer

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Salesforce

Salesforce 9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Salesforce

Salesforce is head and shoulders above any other CRM available on the market. It integrates with Gmail and almost any other third-party tool that your company plans to use, making it the most robust and integrated tool available.
Zach Ettelman | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos | TrustRadius Reviewer

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Salesforce

  • Salesforce.com has contributed to a more efficient overall organization in particular lowering cycle times required by technology in the field and in finance.
  • Salesforce.com has played a large part in a formidable increase in our sales close rate.
  • Salesforce.com has dramatically increased our insight into our business.
Irene Chivily Von Toussaint | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Salesforce
8.5

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Salesforce
10.0

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Salesforce
7.5

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Salesforce
9.8

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Salesforce
9.0

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Salesforce
6.0

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Salesforce
7.9

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Salesforce
9.1

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Salesforce
9.4

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Salesforce
10.0

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