What users are saying about
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Top Rated
647 Ratings
Oracle CX Marketing (formerly Oracle Marketing Cloud)
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Top Rated
647 Ratings
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Based on 647 reviews and ratings
Salesforce Marketing Cloud Email Studio
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Top Rated
485 Ratings
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Based on 485 reviews and ratings
Feature Set Ratings
- Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
83%

6.9
Salesforce Marketing Cloud Email Studio
69%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 9/9 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 9/9 features
WYSIWYG email editor

8.4
84%
118 Ratings

7.0
70%
2 Ratings
Dynamic content

8.2
82%
121 Ratings

8.1
81%
44 Ratings
Ability to test dynamic content

8.3
83%
117 Ratings

5.3
53%
2 Ratings
Landing pages

8.5
85%
125 Ratings

4.1
41%
2 Ratings
A/B testing

8.2
82%
119 Ratings

8.0
80%
44 Ratings
Mobile optimization

8.3
83%
114 Ratings

7.3
73%
2 Ratings
Email deliverability reporting

8.4
84%
237 Ratings

8.0
80%
6 Ratings
List management

8.4
84%
127 Ratings

7.5
75%
3 Ratings
Triggered drip sequences

8.3
83%
109 Ratings

6.7
67%
3 Ratings
Lead Management

8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
83%

Salesforce Marketing Cloud Email Studio
Feature Set Not Supported
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/4 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/4 features
Lead nurturing

8.5
85%
111 Ratings

N/A
0 Ratings
Lead scoring and grading

8.2
82%
105 Ratings

N/A
0 Ratings
Data quality management

8.3
83%
110 Ratings

N/A
0 Ratings
Automated sales alerts and tasks

8.3
83%
90 Ratings

N/A
0 Ratings
Campaign Management

8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
83%

Salesforce Marketing Cloud Email Studio
Feature Set Not Supported
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features
Calendaring

8.2
82%
95 Ratings

N/A
0 Ratings
Event/webinar marketing

8.3
83%
99 Ratings

N/A
0 Ratings
Social Media Marketing

7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
78%

Salesforce Marketing Cloud Email Studio
Feature Set Not Supported
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features
Social sharing and campaigns

7.8
78%
71 Ratings

N/A
0 Ratings
Social profile integration

7.8
78%
67 Ratings

N/A
0 Ratings
Reporting & Analytics

8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
80%

4.3
Salesforce Marketing Cloud Email Studio
43%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 3/3 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 3/3 features
Dashboards

8.1
81%
123 Ratings

5.3
53%
2 Ratings
Standard reports

8.1
81%
121 Ratings

4.9
49%
3 Ratings
Custom reports

7.9
79%
114 Ratings

2.7
27%
2 Ratings
Platform & Infrastructure

8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
81%

Salesforce Marketing Cloud Email Studio
Feature Set Not Supported
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 6/6 features
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 6/6 features
API

8.0
80%
106 Ratings

N/A
0 Ratings
Role-based workflow & approvals

7.9
79%
89 Ratings

N/A
0 Ratings
Customizability

8.3
83%
110 Ratings

N/A
0 Ratings
Integration with Salesforce.com

8.5
85%
89 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM

8.0
80%
46 Ratings

N/A
0 Ratings
Integration with SugarCRM

8.0
80%
36 Ratings

N/A
0 Ratings
Attribute Ratings
- Oracle CX Marketing (formerly Oracle Marketing Cloud) is rated higher in 5 areas: Likelihood to Recommend, Usability, Performance, Support Rating, Implementation Rating
- Salesforce Marketing Cloud Email Studio is rated higher in 3 areas: Likelihood to Renew, Availability, Product Scalability
Likelihood to Recommend

8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
83%
250 Ratings

7.2
Salesforce Marketing Cloud Email Studio
72%
67 Ratings
Likelihood to Renew

6.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
60%
90 Ratings

8.9
Salesforce Marketing Cloud Email Studio
89%
18 Ratings
Usability

8.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
89%
14 Ratings

7.8
Salesforce Marketing Cloud Email Studio
78%
2 Ratings
Availability

8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
82%
18 Ratings

9.0
Salesforce Marketing Cloud Email Studio
90%
2 Ratings
Performance

8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
80%
10 Ratings

2.0
Salesforce Marketing Cloud Email Studio
20%
4 Ratings
Support Rating

9.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
99%
32 Ratings

1.0
Salesforce Marketing Cloud Email Studio
10%
10 Ratings
In-Person Training

7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
73%
3 Ratings

Salesforce Marketing Cloud Email Studio
N/A
0 Ratings
Online Training

7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
76%
11 Ratings

Salesforce Marketing Cloud Email Studio
N/A
0 Ratings
Implementation Rating

8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
88%
20 Ratings

7.9
Salesforce Marketing Cloud Email Studio
79%
4 Ratings
Product Scalability

8.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
87%
122 Ratings

9.0
Salesforce Marketing Cloud Email Studio
90%
1 Rating
Likelihood to Recommend
Oracle CX Marketing (formerly Oracle Marketing Cloud)
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Marketing Specialist
Ballymount Accounting & Management Services LtdAccounting, 11-50 employees
Salesforce Marketing Cloud Email Studio
It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.

Verified User
Contributor in Marketing
Warehousing Company, 1001-5000 employeesPros
Oracle CX Marketing (formerly Oracle Marketing Cloud)
- We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
- It is highly customizable.
- It presents data in a form that is easily understandable and reports are highly beneficial for us.
- Analytics in the form of graphs.
IT Analyst
PlaxonicInformation Technology & Services, 201-500 employees
Salesforce Marketing Cloud Email Studio
- Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
- Manages newsletter subscriptions and allows us to deploy on specific dates/times.
- Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Client Services Manager
SourceMediaPublishing, 501-1000 employees
Cons
Oracle CX Marketing (formerly Oracle Marketing Cloud)
- Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
- To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
- Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
- Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
- Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
- Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.

Verified User
Manager in Marketing
Banking Company, 1001-5000 employeesSalesforce Marketing Cloud Email Studio
- Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
- SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Technical Project Manager
Speedo International LtdTextiles, 51-200 employees
Pricing Details
Oracle CX Marketing (formerly Oracle Marketing Cloud)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$2,000 per month
Salesforce Marketing Cloud Email Studio
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Marketing Systems Manager
Thomson ReutersInformation Technology and Services, 10,001+ employees
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
International Product Development Manager
CareerBuilder.comInternet, 1001-5000 employees
Usability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
eCommerce Website Manager
Brady CorporationRetail, 5001-10,000 employees
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Reliability and Availability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.

Verified User
Director in Marketing
Information Technology and Services Company, 10,001+ employeesSalesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Performance
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.

Verified User
Director in Marketing
Information Technology and Services Company, 10,001+ employeesSalesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.

Verified User
Program Manager in Marketing
Events Services Company, 10,001+ employeesSupport Rating
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse

Verified User
Manager in Marketing
Computer Software Company, 1001-5000 employeesSalesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Digital Marketing Lead & SalesForce Marketing Cloud Administrator
TELUSTelecommunications, 10,001+ employees
In-Person Training
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.
After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”

Verified User
Director in Marketing
Computer Software Company, 201-500 employeesSalesforce Marketing Cloud Email Studio
No score
No answers yet
No answers on this topic
Online Training
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout

Verified User
Director in Marketing
Computer Software Company, 1001-5000 employeesSalesforce Marketing Cloud Email Studio
No score
No answers yet
No answers on this topic
Implementation Rating
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
eCommerce Website Manager
Brady CorporationRetail, 5001-10,000 employees
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Alternatives Considered
Oracle CX Marketing (formerly Oracle Marketing Cloud)
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Marketing Department Specialist
Sabre CorporationInformation Technology & Services, 5001-10,000 employees
Salesforce Marketing Cloud Email Studio
I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Lead Technical Developer
WebMDHealth, Wellness and Fitness, 1001-5000 employees
Scalability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 122 answers
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Subscriptions Marketing Manager
Key MediaInformation Technology and Services, 201-500 employees
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Marketing Manager
Stens CorporationFurniture, 5001-10,000 employees
Return on Investment
Oracle CX Marketing (formerly Oracle Marketing Cloud)
- We are able to use it to help our clients scale through testing
- We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
- Launch a new brand out of Eloqua and measure awareness

Verified User
Consultant in Professional Services
Marketing and Advertising Company, 11-50 employeesSalesforce Marketing Cloud Email Studio
- Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
- Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
- Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Email Marketing Specialist
AnsiraMarketing and Advertising, 201-500 employees