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Top Rated
647 Ratings
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Top Rated
485 Ratings

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
647 Ratings
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Score 8.4 out of 100

Salesforce Marketing Cloud Email Studio

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Top Rated
485 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
6.9

Salesforce Marketing Cloud Email Studio

69%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 9/9 features

WYSIWYG email editor

8.4
84%
118 Ratings
7.0
70%
2 Ratings

Dynamic content

8.2
82%
121 Ratings
8.1
81%
44 Ratings

Ability to test dynamic content

8.3
83%
117 Ratings
5.3
53%
2 Ratings

Landing pages

8.5
85%
125 Ratings
4.1
41%
2 Ratings

A/B testing

8.2
82%
119 Ratings
8.0
80%
44 Ratings

Mobile optimization

8.3
83%
114 Ratings
7.3
73%
2 Ratings

Email deliverability reporting

8.4
84%
237 Ratings
8.0
80%
6 Ratings

List management

8.4
84%
127 Ratings
7.5
75%
3 Ratings

Triggered drip sequences

8.3
83%
109 Ratings
6.7
67%
3 Ratings

Lead Management

8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/4 features

Lead nurturing

8.5
85%
111 Ratings
N/A
0 Ratings

Lead scoring and grading

8.2
82%
105 Ratings
N/A
0 Ratings

Data quality management

8.3
83%
110 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.3
83%
90 Ratings
N/A
0 Ratings

Campaign Management

8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

Calendaring

8.2
82%
95 Ratings
N/A
0 Ratings

Event/webinar marketing

8.3
83%
99 Ratings
N/A
0 Ratings

Social Media Marketing

7.8

Oracle CX Marketing (formerly Oracle Marketing Cloud)

78%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

Social sharing and campaigns

7.8
78%
71 Ratings
N/A
0 Ratings

Social profile integration

7.8
78%
67 Ratings
N/A
0 Ratings

Reporting & Analytics

8.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

80%
4.3

Salesforce Marketing Cloud Email Studio

43%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 3/3 features

Dashboards

8.1
81%
123 Ratings
5.3
53%
2 Ratings

Standard reports

8.1
81%
121 Ratings
4.9
49%
3 Ratings

Custom reports

7.9
79%
114 Ratings
2.7
27%
2 Ratings

Platform & Infrastructure

8.1

Oracle CX Marketing (formerly Oracle Marketing Cloud)

81%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 6/6 features

API

8.0
80%
106 Ratings
N/A
0 Ratings

Role-based workflow & approvals

7.9
79%
89 Ratings
N/A
0 Ratings

Customizability

8.3
83%
110 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.5
85%
89 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.0
80%
46 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.0
80%
36 Ratings
N/A
0 Ratings

Attribute Ratings

  • Oracle CX Marketing (formerly Oracle Marketing Cloud) is rated higher in 5 areas: Likelihood to Recommend, Usability, Performance, Support Rating, Implementation Rating
  • Salesforce Marketing Cloud Email Studio is rated higher in 3 areas: Likelihood to Renew, Availability, Product Scalability

Likelihood to Recommend

8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
250 Ratings
7.2

Salesforce Marketing Cloud Email Studio

72%
67 Ratings

Likelihood to Renew

6.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

60%
90 Ratings
8.9

Salesforce Marketing Cloud Email Studio

89%
18 Ratings

Usability

8.9

Oracle CX Marketing (formerly Oracle Marketing Cloud)

89%
14 Ratings
7.8

Salesforce Marketing Cloud Email Studio

78%
2 Ratings

Availability

8.2

Oracle CX Marketing (formerly Oracle Marketing Cloud)

82%
18 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
2 Ratings

Performance

8.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

80%
10 Ratings
2.0

Salesforce Marketing Cloud Email Studio

20%
4 Ratings

Support Rating

9.9

Oracle CX Marketing (formerly Oracle Marketing Cloud)

99%
32 Ratings
1.0

Salesforce Marketing Cloud Email Studio

10%
10 Ratings

In-Person Training

7.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

73%
3 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Online Training

7.6

Oracle CX Marketing (formerly Oracle Marketing Cloud)

76%
11 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Implementation Rating

8.8

Oracle CX Marketing (formerly Oracle Marketing Cloud)

88%
20 Ratings
7.9

Salesforce Marketing Cloud Email Studio

79%
4 Ratings

Product Scalability

8.7

Oracle CX Marketing (formerly Oracle Marketing Cloud)

87%
122 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
1 Rating

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Karren Jason | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Frank Debras Niel | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$2,000 per month

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Harmonys Jacey | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 122 answers
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

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