Oracle CX Marketing (formerly Oracle Marketing Cloud) vs Salesforce Marketing Cloud Email Studio

• We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
• It is highly customizable.
• It presents data in a form that is easily understandable and reports are highly beneficial for us.
• Analytics in the form of graphs.

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• Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
• Manages newsletter subscriptions and allows us to deploy on specific dates/times.
• Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.

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• Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
• To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
• Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
• Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
• Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
• Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.

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• Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
• SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go

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• We are able to use it to help our clients scale through testing
• We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
• Launch a new brand out of Eloqua and measure awareness

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• Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
• Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
• Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.

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