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Top Rated
601 Ratings

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
601 Ratings
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Score 7.8 out of 100
69 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
Dérick St-Hilaire | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
Chris Martin | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
Melinda Cormier | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.5
Based on 4 answers
When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
Rob Sherman | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 10.0
Based on 7 answers
There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
Josh Soupir | TrustRadius Reviewer

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No answer on this topic is available.

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 10.0
Based on 4 answers
We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
Chris Martin | TrustRadius Reviewer

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
No answer on this topic is available.

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.9
Based on 4 answers
Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
Chris Martin | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 7.9
Based on 13 answers
It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
Anonymous | TrustRadius Reviewer

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
No answer on this topic is available.

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 5.0
Based on 1 answer
Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
Anonymous | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.6
Based on 6 answers
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Rob Sherman | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
Brian Rogers | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.8
Based on 2 answers
We are using it for millions of visitors every months
Anonymous | TrustRadius Reviewer

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
  • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
  • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
  • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
David Fallon | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
8.7

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.5

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
10.0

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
10.0

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.9

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
7.9

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
5.0

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.6

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.8

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