Top Rated
601 Ratings
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Score 7.8 out of 100
71 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
SAP Commerce Cloud (formerly SAP Hybris)
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
SAP Commerce Cloud (formerly SAP Hybris)
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
SAP Commerce Cloud (formerly SAP Hybris)
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SAP Commerce Cloud (formerly SAP Hybris)
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SAP Commerce Cloud (formerly SAP Hybris)
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
SAP Commerce Cloud (formerly SAP Hybris)
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
SAP Commerce Cloud (formerly SAP Hybris)
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
SAP Commerce Cloud (formerly SAP Hybris)
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
SAP Commerce Cloud (formerly SAP Hybris)
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
SAP Commerce Cloud (formerly SAP Hybris)

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
SAP Commerce Cloud (formerly SAP Hybris)
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
SAP Commerce Cloud (formerly SAP Hybris)
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
SAP Commerce Cloud (formerly SAP Hybris)
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
SAP Commerce Cloud (formerly SAP Hybris)
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
SAP Commerce Cloud (formerly SAP Hybris)

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SAP Commerce Cloud (formerly SAP Hybris)
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
SAP Commerce Cloud (formerly SAP Hybris)
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
SAP Commerce Cloud (formerly SAP Hybris)

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SAP Commerce Cloud (formerly SAP Hybris)
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
SAP Commerce Cloud (formerly SAP Hybris)
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
SAP Commerce Cloud (formerly SAP Hybris)

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SAP Commerce Cloud (formerly SAP Hybris)
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SAP Commerce Cloud (formerly SAP Hybris)
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SAP Commerce Cloud (formerly SAP Hybris)
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SAP Commerce Cloud (formerly SAP Hybris)

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
SAP Commerce Cloud (formerly SAP Hybris)
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SAP Commerce Cloud (formerly SAP Hybris)
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SAP Commerce Cloud (formerly SAP Hybris)
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SAP Commerce Cloud (formerly SAP Hybris)
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
SAP Commerce Cloud (formerly SAP Hybris)
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SAP Commerce Cloud (formerly SAP Hybris)
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
SAP Commerce Cloud (formerly SAP Hybris)

Online Storefront

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
7.9
Product catalog & listings
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Product management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Bulk product upload
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Branding
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
7.8
Mobile storefront
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.0
Product variations
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.0
Website integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
7.6
Visual customization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
7.4
CMS
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
7.5

Online Shopping Cart

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.1
Abandoned cart recovery
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
7.6
Checkout user experience
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.6

Online Payment System

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.9
eCommerce security
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.9

eCommerce Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Promotions & discounts
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Personalized recommendations
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.6
SEO
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
7.7

eCommerce Business Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Multi-site management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.1
Order processing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.5
Inventory management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.5
Shipping
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Custom functionality
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP Commerce Cloud (formerly SAP Hybris)
7.7

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Large scale product and user data management.
  • Out of the box support for common eCommerce functionality.
  • Robust platform that is supported well and consistently by the Hybris team who are available for direct support if needed.
  • Integrates well with other services if Hybris does not meet all business needs.
  • Localization for multi-national support was easy to implement.
Carter Lathrop | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • CMS Cockpit is slow and inefficient for performing certain kinds of content management and template manipulation tasks. I often defer to the HMC, but this is not a feasible option for our client's content management team.
  • The OOTB UI code that ships with v5.0.1 is several years behind industry standard front end technology. v5.1 shows no promise of significant improvements in this arena. Some things I'd like to see: Dropping the Blueprint framework in favor of something Like Bootstrap, Less Framework or AngularJS. Jquery and key dependent plug-ins need to be upgraded and large, over-featured plugins like JQuery UI abandoned. SASS + Compass should replace static CSS. Granule should be dropped in favor of better tools for JS dependency management, code minification, and file concatenation.
  • Maintaining independent codebases for Desktop and Mobile views increases UI development hours by a margin of 30-50%. Natively supporting the option to configure a responsive design with a framework such as AngularJS would offer flexibility to serve up content and site chrome targeted at a wider range of device classes than just desktop machines and mobile phones.
Erin Riggers | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 9.3
Based on 2 answers
Its has very good features and with each upgrade the additional features are really exciting. Hybris delivers the top-rated e-commerce software and omni-channel solution to help enterprises across the globe innovate faster and sell more.
Anonymous | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 7.0
Based on 2 answers
Figuring out the CMS tools took some time. Supporting documentation is sparse.I also found the tools to be slow at times, making simple template edits an arduous process.
Erin Riggers | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 2.3
Based on 4 answers
SAP support regarding the tool has not been clear, we had no clear responses about problems and felt kind of lost.
Anonymous | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 8.0
Based on 2 answers
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud works great in addition to the SAP Analytics Cloud we previously had implemented. Both work wonderfully together hand in hand. We made the decision to supplement SAP Analytics Cloud with SAP Commerce Cloud after have such a great experience with the platform. SAP Commerce Cloud has improved business in so many aspects. It has been a great purchase decision
Anonymous | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Our business went through 3 major initiatives to migrate our legacy platform and data to Hybris over the course of several years with multiple tech leadership and dev teams. All 3 of these initiatives failed to launch, largely due to the complexity of the platforms and massively associated tech burdon. A 4th re-platforming succeeded in launching an MVP version with support from expensive consulting firms and to the tune of millions of dollars.
  • Due to the inflexibility of the content management features, marketing teams are severely limited and have had to seek 3rd-party software to layer on top of Hybris to deliver modern customer experiences.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

SAP Commerce Cloud (formerly SAP Hybris)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
SAP Commerce Cloud (formerly SAP Hybris)
7.7

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
SAP Commerce Cloud (formerly SAP Hybris)
9.3

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
SAP Commerce Cloud (formerly SAP Hybris)
7.0

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
SAP Commerce Cloud (formerly SAP Hybris)

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
SAP Commerce Cloud (formerly SAP Hybris)

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
SAP Commerce Cloud (formerly SAP Hybris)
2.3

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SAP Commerce Cloud (formerly SAP Hybris)

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
SAP Commerce Cloud (formerly SAP Hybris)

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
SAP Commerce Cloud (formerly SAP Hybris)
8.0

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
SAP Commerce Cloud (formerly SAP Hybris)

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