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Top Rated
601 Ratings
110 Ratings

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
601 Ratings
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Score 7.8 out of 100
110 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

SAP CRM

First try to understand the requirement and then you can build anything in SAP CRM with standard / non standard functionality. Whenever standard functionality cannot meet thebusiness needs, functional requirements are written by the business users and given to the APAP engineer to customize the product appropriately.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
SAP CRM
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
SAP CRM
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
SAP CRM
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SAP CRM
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SAP CRM
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
SAP CRM
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
SAP CRM
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
SAP CRM
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
SAP CRM
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
SAP CRM

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
SAP CRM
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
SAP CRM
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
SAP CRM
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
SAP CRM
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
SAP CRM

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SAP CRM
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
SAP CRM
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
SAP CRM

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SAP CRM
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
SAP CRM
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
SAP CRM

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SAP CRM
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SAP CRM
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SAP CRM
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SAP CRM

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
SAP CRM
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SAP CRM
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SAP CRM
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SAP CRM
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
SAP CRM
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SAP CRM
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
SAP CRM

Sales Force Automation

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.1
Customer data management / contact management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.7
Workflow management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.1
Territory management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.3
Opportunity management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.9
Integration with email client (e.g., Outlook or Gmail)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.1
Contract management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.9
Quote & order management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.5
Interaction tracking
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.3
Channel / partner relationship management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.6

Customer Service & Support

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.5
Case management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.1
Call center management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.2
Help desk management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.3

Marketing Automation

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.7
Lead management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.3
Email marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.1

CRM Project Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.7
Task management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
8.1
Billing and invoicing management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.5
Reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.5

CRM Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.8
Forecasting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.8
Pipeline visualization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.4
Customizable reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
8.1

Customization

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.4
Custom fields
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
8.0
Custom objects
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.9
Scripting environment
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.1
API for custom integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.6

Security

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
8.4
Single sign-on capability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
8.3
Role-based user permissions
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
8.5

Social CRM

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.3
Social data
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.4
Social engagement
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.2

Integrations with 3rd-party Software

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.3
Marketing automation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.3
Compensation management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
6.3

Platform

Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.1
Mobile access
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SAP CRM
7.1

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

SAP CRM

  • If you have an SAP ERP system, you get out-of-the box data integration and can easily configure end-to-end business processes that span multiple systems.
  • While the core functionality is comparable to a lot of the other systems, SAP CRM is still one of the best solutions available for companies needing functionality like Trade Promotion Management, Market Development Funds, etc...
  • The system is highly customizable and can be easily configured / enhanced to work in a wide variety of scenarios.
Tom Leddy | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

SAP CRM

  • There is not much room for improvement, as SAP has recently launched SAP C4 HANA as the improved version of SAP CRM with added functionality.
  • SAP CRM has a little room for improvement in how efficient it is for users
  • SAP CRM's performance could be improved in terms of Orders to be searched in the backend, and the DB level has to be improved
Pradeep Bele | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

SAP CRM

SAP CRM 9.0
Based on 4 answers
SAP's CRM is a very fast and effective tool. The ability to track things (credits, items, ect.) through CRM is vastly improved over the systems that I have used in the past. It is an incredble system, when it comes to pulling data that has been input back out. You can also run reports on anything in the system. This ability allows you the opportunity to print off reports and show them to customers so that they have a clear understanding of what you have been doing for them. In turn, this increases your value to your customers.
Aaron Norris | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

SAP CRM

No score
No answers yet
No answers on this topic

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

SAP CRM

SAP CRM 7.3
Based on 1 answer
Typically, requests do get resolved. Sometimes it does take a bit of explaining the issues but then SAP accepts then and provides a fix
Sebastian Jungels | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

SAP CRM

SAP CRM 7.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

SAP CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

SAP CRM

SAP CRM is a diversified, complex tool which can be customized to the company needs on many various levels. The main reason why a company could choose SAP CRM is to ensure all their needs are met in terms of a solution that can be adjusted to the processes within the organisation
Anonymous | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

SAP CRM

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

SAP CRM

  • Longer implementation time when client needs customization in SAP CRM based on their custom business processes. That leads to longer ROI.
  • Proper training is key step to ROI on SAP CRM.
  • Out of box solution gives quick ROI. When client is implementing process first time & adapts SAP CRM provided solution in their organization.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

SAP CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
SAP CRM
6.5

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
SAP CRM
9.0

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
SAP CRM

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
SAP CRM

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
SAP CRM

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
SAP CRM
7.3

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SAP CRM

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
SAP CRM
7.0

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
SAP CRM

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
SAP CRM

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