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Top Rated
472 Ratings
Top Rated
601 Ratings
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Score 7.8 out of 100

SharpSpring

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Top Rated
472 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

SharpSpring

I think any agency that's looking for a tool to resell could benefit from SharpSpring—mainly because of the price point and because it's all in one. I've noticed that clients get tired of having to pay more every time we want to try something new or step up their marketing. This allows them to have a better idea of what their expenses are going to be. I also think that small businesses that need marketing tools that won't break the bank can benefit.
Jordan Valentin | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
SharpSpring
7.9
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
SharpSpring
7.1
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
SharpSpring
8.2
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SharpSpring
8.2
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SharpSpring
7.8
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
SharpSpring
8.1
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
SharpSpring
7.3
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
SharpSpring
7.7
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
SharpSpring
8.4
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
SharpSpring
8.6

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
SharpSpring
8.5
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
SharpSpring
8.4
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
SharpSpring
8.7
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
SharpSpring
8.4
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
SharpSpring
8.7

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SharpSpring
7.4
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
SharpSpring
7.2
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
SharpSpring
7.5

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SharpSpring
7.0
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
SharpSpring
6.8
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
SharpSpring
7.1

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SharpSpring
7.7
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SharpSpring
7.8
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SharpSpring
7.9
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SharpSpring
7.5

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
SharpSpring
8.0
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SharpSpring
7.9
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SharpSpring
8.0
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
SharpSpring
7.5
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
SharpSpring
7.9
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
SharpSpring
8.4
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
SharpSpring
8.2

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

SharpSpring

  • Onboarding is easy for us as well as clients. Not a hassle for them.
  • Integrates smoothly with client CRM. This helps to close more sales and increases retention.
  • Visual flowchart for planning makes it easier to plan, communicate and implement things such automation processes.
  • Email having after the click tracking, keeps us informed of how out nurturing campaigns are working and what to change.
  • Advanced lead scoring to keep focused on the right things at the right time in the funnel process.
  • Lead funnel builder with Webex integration saves us time and money in getting a perfect funnel that integrates with the site perfectly.
  • Social activity history of the lead is something that gives us a real-time assessment of what is working in social media.
Matthew Maginley | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

SharpSpring

  • There are not workflows that can use custom fields from accounts.
  • You can't access the complete database of your instance.
  • It is limited to the use of information in custom fields to make arithmetic operations.
  • Is limited in the configuration of roles and permissions.
Christopher Hernandez | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

SharpSpring

SharpSpring 8.9
Based on 27 answers
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
David Fox | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

SharpSpring

SharpSpring 8.2
Based on 18 answers
Mostly good, and they have upped their support game of late. One annoying thing they continue to do, though, is introduce changes to the platform with no notification...so you go in to do something, and you're stuck fiddling for a long time trying to figure out what changed and how to cope. But, again, generally when you contact support, they are helpful and do follow up to be sure your problem is solved.
Lisa Moughan | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

SharpSpring

SharpSpring 8.7
Based on 18 answers
They always resolve my issue as best as they can, explain in depth and always offer many different venues to talk to them, whether it is through email, phone, etc. I can trust that it gets to someone and doesn't go into a blackhole, and I felt like they actually listen and are not dismissive.
Lucy Nguyen | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

SharpSpring

SharpSpring 4.5
Based on 2 answers
No answer on this topic is available.

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

SharpSpring

SharpSpring 8.2
Based on 6 answers
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

SharpSpring

We previously used the Act-On Software through a 3rd partymarketing company.The fact that SharpSpring does not require us to use a 3rd party marketing team due to ease of use as well as offer more options at a lower price made the decision to go with SharpSpring that much easier.
Mark Percival Jr | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

SharpSpring

SharpSpring 4.5
Based on 1 answer
No answer on this topic is available.

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

SharpSpring

  • Able to use lists to focus Sales efforts on call campaigns, which lead to increased registrations.
  • Saves time by using email templates, which leads to increased productivity.
  • Simple to create forms makes call to actions a snap, which leads to increased engagement.
Chuck Smith | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

SharpSpring

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
SharpSpring
8.1

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
SharpSpring
8.9

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
SharpSpring
8.2

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
SharpSpring
4.5

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
SharpSpring
7.3

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
SharpSpring
8.7

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
SharpSpring

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
SharpSpring
4.5

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
SharpSpring
8.2

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
SharpSpring
4.5

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