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Top Rated
187 Ratings
Top Rated
602 Ratings
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Score 7.8 out of 100

Smartlook

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Top Rated
187 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Smartlook

Smartlook is well suited for any new website to understand how new users interact with the different aspects of the website. I guess it would not be appropriate to use Smartlook on specific websites where privacy issues would block or severely limit the recording of most of the user activities.
Louis Schietekat | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Smartlook
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Smartlook
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Smartlook
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Smartlook
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Smartlook
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Smartlook
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Smartlook
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Smartlook
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Smartlook
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Smartlook

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Smartlook
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Smartlook
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Smartlook
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Smartlook
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Smartlook

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Smartlook
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Smartlook
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Smartlook

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Smartlook
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Smartlook
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Smartlook

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Smartlook
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Smartlook
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Smartlook
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Smartlook

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Smartlook
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Smartlook
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Smartlook
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Smartlook
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Smartlook
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Smartlook
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Smartlook

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Smartlook

  • Heatmaps help you better understand how end-users use your website. Thanks to the data provided by Smartlook, you can adjust your website and make it more user-friendly.
  • Smartlook has fantastic funnels which help you analyse your data and understand them.
  • Records. You can just sit back and watch how the end-user used your website, where exactly they clicked etc.
Nikol Burešová | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Smartlook

  • For the free or lower-level packages, the data is kept only for a limited time, i.e. 30 days, so there is the situation where you are implementing a marketing funnel that might take longer than 30 days and when you finally make a conversion you might want to see to complete history/path that your user took which lead them to finally make the conversion. In this situation, you will have missing recordings from their initial visits.
  • Recordings are not made in all cases of traffic sessions. I would like to have more clarity/detail on why a specific session was not recorded. It would be great if Smartlook could confirm cases, where it could not record and explain that it was due to i.e. privacy setting/location/ session too short/ website, didn't load. This would help with troubleshooting possible issues on the website.
  • They could have an option that while you are busy watching one recording, there is a quick button to go to the next recording so that you can more easily skip trough a few recordings.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Smartlook

Smartlook 9.1
Based on 1 answer
No answer on this topic is available.

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Smartlook

Smartlook 7.9
Based on 39 answers
We have not used Smartlook's Support yet, but we have used Smartlook's excellent documentation and walkthroughs for set-up and when we have questions. Smartlook walks you through the setup process with easy-to-understand tooltips, walkthroughs, and answers to frequently asked questions. Smartlook's documentation made setup and maintenance of our sites incredibly easy!
Anonymous | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Smartlook

I used FullStory for the past 4 years and I loved it, but I never really used all the functionalities it offers because the price is insane high for the type of company I worked for. With Smartlook I feel I have access to more functionalities with a much better deal.
Francesco Fraioli | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Smartlook

  • Smartlook has helped us make updates to our website that has resulted in a positive impact because we know what visitors are experiencing.
  • Smartlook has helped us think more about the visitor's journey in regards to the funnels and how we want to get them from landing on the website to converting.
  • Smartlook has also helped us better understand our website visitors and what they may be looking for when we don't realize it.
Heather Robinette, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Oracle CX Marketing (formerly Oracle Marketing Cloud) Editions & Modules

Additional Pricing Details

Smartlook

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*

* per installation

Smartlook Editions & Modules

Edition
Free$01
Starter$192
Power$793
  1. 1,500 sessions
  2. 5,000 sessions
  3. 25,000 sessions
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Smartlook
8.7

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Smartlook

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7
Smartlook
9.1

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Smartlook

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Smartlook

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Smartlook
7.9

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Smartlook

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Smartlook

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Smartlook

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Smartlook

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