Top Rated
601 Ratings
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Score 7.8 out of 100
45 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Social Studio

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Jeremy Cowles | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Social Studio
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social Studio
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Social Studio
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Social Studio
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Social Studio
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Social Studio
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Social Studio
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Social Studio
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Social Studio
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Social Studio

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Social Studio
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Social Studio
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Social Studio
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Social Studio
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Social Studio

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social Studio
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Social Studio
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Social Studio

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social Studio
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social Studio
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Social Studio

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social Studio
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Social Studio
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Social Studio
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Social Studio

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Social Studio
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Social Studio
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Social Studio
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social Studio
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Social Studio
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Social Studio
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Social Studio

Listening/monitoring

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
8.4
Boolean keyword searches
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
6.9
Filtering out noise/spam
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
7.0
Sentiment analysis
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
9.9
Broad channel coverage
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
9.8

Publishing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
8.4
Content planning and scheduling
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
9.9
Audience targeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
8.0
Content optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
7.9
Workflow management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
8.0

Engagement

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
7.6
Automated routing and prioritization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
9.8
Customer interaction histories
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
9.8
Bulk actions
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
3.2

Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
5.5
Lead generation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
5.0
Content marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
5.1
Paid media management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
6.0
Campaigns and promotions
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
6.0

Channel coverage/integration

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
8.1
Twitter
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
8.9
Facebook
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
9.9
LinkedIn
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
9.9
Google+
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
6.8
Instagram
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
7.9
Pinterest
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
6.5
YouTube
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
6.7

Reporting/analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
8.5
Campaign success analytics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
8.8
Real-time tracking
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
7.0
Competitor analysis
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
9.7

Account management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
9.4
Role-based user permissions & privileges
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
9.0
Mobile access
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social Studio
9.8

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Social Studio

  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
Anonymous | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Social Studio

  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Nicole Swanson | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Social Studio

Social Studio 8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Social Studio

Social Studio 9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Social Studio

Social Studio 9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Social Studio

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Social Studio

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Social Studio

We chose to use Social Studio when it was still called Radian6, before the acquisition by Salesforce. The product was really realiable and full of features that, at that time, were suitable for our purposes. At the time there were practically no competitors for size and functionality.
Andrea Casano | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Social Studio

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Social Studio

  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Jimmy Mack | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Social Studio
8.9

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Social Studio
8.5

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Social Studio
9.0

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Social Studio

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Social Studio

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Social Studio
9.0

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Social Studio

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Social Studio

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Social Studio

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Social Studio

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