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Top Rated
601 Ratings
3 Ratings

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
601 Ratings
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Score 7.8 out of 100
3 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Tango Card

Having had the exact same setup with Giftbit's API, Tango Card is very well suited to be your online rewards mall provider to a consumer community. It also functions well for manual campaigns where you need to send a batch of people a set amount of incentives. Cannot immediately think of flaws or situations where I wouldn't recommend using it.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Tango Card
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Tango Card
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Tango Card
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Tango Card
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Tango Card
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Tango Card
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Tango Card
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Tango Card
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Tango Card
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Tango Card

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Tango Card
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Tango Card
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Tango Card
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Tango Card
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Tango Card

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Tango Card
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Tango Card
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Tango Card

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Tango Card
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Tango Card
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Tango Card

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Tango Card
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Tango Card
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Tango Card
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Tango Card

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Tango Card
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Tango Card
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Tango Card
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Tango Card
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Tango Card
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Tango Card
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Tango Card

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Tango Card

  • Rewards Genius backend is well organized and easy to start campaigns or run reports.
  • Onboarding was relatively pain-free.
Anonymous | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Tango Card

  • The initial setup of the API with all the ACH info was a bit complicated.
  • The only speedbump (not big concern) is the branding of a Tango Card - when saying that to recipients, they don't "get it" immediately and some quick-to-judgement folks can say they don't want it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Tango Card

No score
No answers yet
No answers on this topic

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Tango Card

Tango Card 10.0
Based on 1 answer
No issues to report = 10. I cannot think of simpler usability in this category.
Anonymous | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Tango Card

Tango Card 9.0
Based on 1 answer
Giving it a 9 only because I haven't been using it for more than 6 months but that said, I've had enough projects and redemptions to get a full understanding of its performance. TANGO CARD just works better than the rest for the redemption experience for the end recipient.
Anonymous | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Tango Card

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Tango Card

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Tango Card

Comparatively, Tango Card is far superior to Giftbit in my use case (i.e. API connected to online community platform). Largely due to it works for the end user (the recipient of the reward) much more simply and it is stress-free. With Giftbit, I had tons of users who never got their rewards and complained to me. By nature of Giftbit's business model (their revenue is based on unclaimed gifts that hit a redemption period) it makes me feel like they like that it doesn't work. For unclaimed expired rewards, they take half and the customer (me) gets the other half... but the time that it takes to make that right with a user dwarfs that 50% I get back so it defeats the purpose. Tango Card just works better functionally so you don't have to worry about all the rest.
Anonymous | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Tango Card

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Tango Card

  • Positive: Since its redemption process works so well in my case, it's less time that I have to spend providing support to users who cannot redeem their online gift.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Oracle CX Marketing (formerly Oracle Marketing Cloud) Editions & Modules

Additional Pricing Details

Tango Card

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tango Card Editions & Modules

On-premise Edition
Only One Edition$01
  1. You only pay for the incentives
SaaS Edition
Only One Edition$01
  1. You only pay for the incentives
Additional Pricing Details
We provide all of our services at no additional cost. The only cost is the face value of all e-gift cards or other rewards and incentives send via our API.

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Tango Card
9.0

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Tango Card

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Tango Card
10.0

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Tango Card

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Tango Card

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Tango Card
9.0

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Tango Card

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Tango Card

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Tango Card

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Tango Card

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