Top Rated
601 Ratings
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Score 7.8 out of 100
23 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Tealium AudienceStream

Tealium AudienceStream is great if the user has familiarity with competitors like Azure, AWS, etc. But I would not recommend it to a beginner looking to leap into consumer data analytics in a company. The reason being is that at first glance the dashboard has too many options and while that seems to be an ironic statement, it would be easier for a beginner to get lost at this phase. An ideal person I would recommend this to would be an individual with intermediate knowledge of similar CRM software with a passion for learning in an environment that is interested in capturing that data.
Jorge Guevara, EIT | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Tealium AudienceStream
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Tealium AudienceStream
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Tealium AudienceStream
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Tealium AudienceStream
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Tealium AudienceStream
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Tealium AudienceStream
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Tealium AudienceStream
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Tealium AudienceStream
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Tealium AudienceStream
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Tealium AudienceStream

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Tealium AudienceStream
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Tealium AudienceStream
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Tealium AudienceStream
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Tealium AudienceStream
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Tealium AudienceStream

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Tealium AudienceStream
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Tealium AudienceStream
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Tealium AudienceStream

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Tealium AudienceStream
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Tealium AudienceStream
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Tealium AudienceStream

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Tealium AudienceStream
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Tealium AudienceStream
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Tealium AudienceStream
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Tealium AudienceStream

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Tealium AudienceStream
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Tealium AudienceStream
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Tealium AudienceStream
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Tealium AudienceStream
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Tealium AudienceStream
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Tealium AudienceStream
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Tealium AudienceStream

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Tealium AudienceStream

  • AudienceStream allows me to expand on the data I'm already capturing about my visitors to the website, taking the data points and combining them to create and assign new definitions ("badges") to my visitors, which then allows me to enhance their experience with my company.
  • The APIs within AudienceStream expand the reach of all the data we collect and the new definitions we create - we are no longer limited to only using this data on our site directly, instead we can pass this information effortlessly through to other tools to increase the relevance of our other marketing efforts, be they email, retargeting, paid search, or even our call center and retail stores through a connection to our CRM system.
  • Audience Discovery within AudienceStream immediately provides insights to the folks on my website in real time, and also allows for historic views. I can slice the data in any way I choose to watch as visitors move through my site, gaining or losing badges as they perform various actions. I can then drill down into any group of visitors for the smallest of details, and use that to create new badges to use.
  • The tools Tealium provides, such as AudienceStream Trace, allow me to feel 100% confident that the tagging and defining I'm doing is correct, and working as expected.
  • Tealium's customer service is AMAZING - an entire team supports both your technical and strategic needs, and provides tools such as customer communities to help with learning.
Monique Trulson | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Tealium AudienceStream

  • Currently there is limited support for multiple environments (Dev, Test, Production).
  • Having concurrent users making changes can cause conflicts.
  • It takes longer to get up and running than we would have hoped, but that may be down to our internal speed.
Adam Hatfield | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Tealium AudienceStream

No score
No answers yet
No answers on this topic

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Tealium AudienceStream

No score
No answers yet
No answers on this topic

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Tealium AudienceStream

Tealium AudienceStream 9.0
Based on 2 answers
Tealium has a big support community and a lot of solution consultants.
Rayk Richter | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Tealium AudienceStream

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Tealium AudienceStream

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Tealium AudienceStream

We looked at the Adobe solutions, Ensighten and Qubit, we choose Tealium because of value of having everything integrated. Plus we were an early adopter of Tealium's tag management and I was pleased with how that tool has matured over the last 3 years.
James Hunkele | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Tealium AudienceStream

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Tealium AudienceStream

  • Tealium AudienceStream has had a direct impact on our bottom line by allowing us to remarket to our users in a one to one manner in real time. We no longer have blanketed campaigns, but rather direct, custom programs for individual users.
Jer Tippets | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Tealium AudienceStream

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Tealium AudienceStream
9.2

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Tealium AudienceStream

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Tealium AudienceStream

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Tealium AudienceStream

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Tealium AudienceStream

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Tealium AudienceStream
9.0

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Tealium AudienceStream

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Tealium AudienceStream

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Tealium AudienceStream

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Tealium AudienceStream

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