Oracle Marketing vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle Marketing
Score 8.2 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Oracle MarketingTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Oracle MarketingTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsCX Marketing pricing is a function of usage.
More Pricing Information
Features
Oracle MarketingTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Oracle Marketing
8.9
133 Ratings
13% above category average
Twilio SendGrid
7.8
46 Ratings
4% below category average
WYSIWYG email editor9.1117 Ratings7.733 Ratings
Dynamic content8.6120 Ratings7.936 Ratings
Ability to test dynamic content8.6116 Ratings8.134 Ratings
Landing pages8.1124 Ratings7.622 Ratings
A/B testing9.1118 Ratings8.526 Ratings
Mobile optimization9.1113 Ratings9.034 Ratings
Email deliverability reporting9.4127 Ratings7.646 Ratings
List management8.9126 Ratings5.940 Ratings
Triggered drip sequences8.9108 Ratings7.520 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Oracle Marketing
8.5
118 Ratings
10% above category average
Twilio SendGrid
-
Ratings
Lead nurturing automation9.4110 Ratings00 Ratings
Lead scoring and grading8.4104 Ratings00 Ratings
Data quality management8.1109 Ratings00 Ratings
Automated sales alerts and tasks8.089 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Oracle Marketing
9.0
109 Ratings
17% above category average
Twilio SendGrid
-
Ratings
Calendaring8.694 Ratings00 Ratings
Event/webinar marketing9.599 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Oracle Marketing
8.9
72 Ratings
17% above category average
Twilio SendGrid
-
Ratings
Social sharing and campaigns9.170 Ratings00 Ratings
Social profile integration8.666 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Oracle Marketing
8.6
123 Ratings
14% above category average
Twilio SendGrid
7.9
46 Ratings
1% above category average
Dashboards8.9122 Ratings8.444 Ratings
Standard reports8.4120 Ratings8.544 Ratings
Custom reports8.4113 Ratings6.928 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Oracle Marketing
9.2
120 Ratings
19% above category average
Twilio SendGrid
-
Ratings
API8.9105 Ratings00 Ratings
Role-based workflow & approvals9.489 Ratings00 Ratings
Customizability8.9109 Ratings00 Ratings
Integration with Salesforce.com9.488 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.948 Ratings00 Ratings
Integration with SugarCRM9.437 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Oracle Marketing
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
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Oracle MarketingTwilio SendGrid
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Score 9.4 out of 10
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Score 10.0 out of 10
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Score 9.3 out of 10
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Score 10.0 out of 10
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User Ratings
Oracle MarketingTwilio SendGrid
Likelihood to Recommend
7.8
(246 ratings)
5.7
(57 ratings)
Likelihood to Renew
10.0
(92 ratings)
7.0
(1 ratings)
Usability
10.0
(15 ratings)
1.0
(4 ratings)
Availability
8.1
(9 ratings)
-
(0 ratings)
Performance
6.6
(5 ratings)
-
(0 ratings)
Support Rating
9.9
(16 ratings)
3.0
(9 ratings)
In-Person Training
7.3
(3 ratings)
-
(0 ratings)
Online Training
7.6
(11 ratings)
-
(0 ratings)
Implementation Rating
8.8
(10 ratings)
-
(0 ratings)
Configurability
6.4
(1 ratings)
-
(0 ratings)
Ease of integration
2.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.5
(120 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
Oracle MarketingTwilio SendGrid
Likelihood to Recommend
Oracle
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review
Pros
Oracle
  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
Oracle
  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
Likelihood to Renew
Oracle
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Read full review
Twilio
No answers on this topic
Usability
Oracle
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Read full review
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Read full review
Reliability and Availability
Oracle
No one has experienced any problems with availablity.
Read full review
Twilio
No answers on this topic
Performance
Oracle
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Read full review
Twilio
No answers on this topic
Support Rating
Oracle
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Read full review
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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In-Person Training
Oracle
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
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Twilio
No answers on this topic
Online Training
Oracle
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
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Twilio
No answers on this topic
Implementation Rating
Oracle
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
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Twilio
No answers on this topic
Alternatives Considered
Oracle
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Read full review
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
Read full review
Scalability
Oracle
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
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Twilio
No answers on this topic
Return on Investment
Oracle
  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Read full review
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review
ScreenShots

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.