Top Rated
601 Ratings
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Score 7.8 out of 100
69 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Twilio SendGrid Marketing Campaigns
7.7
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Twilio SendGrid Marketing Campaigns
7.8
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Twilio SendGrid Marketing Campaigns
7.7
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Twilio SendGrid Marketing Campaigns
7.5
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Twilio SendGrid Marketing Campaigns
6.9
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Twilio SendGrid Marketing Campaigns
7.5
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Twilio SendGrid Marketing Campaigns
8.1
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Twilio SendGrid Marketing Campaigns
9.0
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Twilio SendGrid Marketing Campaigns
8.1
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Twilio SendGrid Marketing Campaigns
7.4

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Twilio SendGrid Marketing Campaigns
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Twilio SendGrid Marketing Campaigns
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Twilio SendGrid Marketing Campaigns
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Twilio SendGrid Marketing Campaigns
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Twilio SendGrid Marketing Campaigns

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Twilio SendGrid Marketing Campaigns
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Twilio SendGrid Marketing Campaigns
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Twilio SendGrid Marketing Campaigns

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Twilio SendGrid Marketing Campaigns
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Twilio SendGrid Marketing Campaigns
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Twilio SendGrid Marketing Campaigns

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Twilio SendGrid Marketing Campaigns
7.4
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Twilio SendGrid Marketing Campaigns
8.1
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Twilio SendGrid Marketing Campaigns
7.7
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Twilio SendGrid Marketing Campaigns
6.4

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Twilio SendGrid Marketing Campaigns
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Twilio SendGrid Marketing Campaigns
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Twilio SendGrid Marketing Campaigns
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Twilio SendGrid Marketing Campaigns
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Twilio SendGrid Marketing Campaigns
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Twilio SendGrid Marketing Campaigns
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Twilio SendGrid Marketing Campaigns

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

  • Ease of Use - SendGrid is really very easy to use, from creation of emails to the actual delivery. This is helpful because in instances where our marketing team members are busy with other projects, an admin like myself can easily come in to assist.
  • Statistics - The reporting functionality is great for us too as it gives us insight as to performance of our emails which helps greatly in optimizing.
  • Customer Service - The SendGrid team has always been helpful with regards to best practices, new products coming out and answering any questions that we may have.
Anonymous | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

  • The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
  • When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
  • Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
Zee Gimon | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

No score
No answers yet
No answers on this topic

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

Twilio SendGrid Marketing Campaigns 7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

Twilio SendGrid Marketing Campaigns 9.0
Based on 2 answers
I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Megan Kratzman | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

We also have Kartra, which is not in your list. Seriously, if I’m running the campaign, it’s SendGrid. I’m not a tech guy, but I can use it and can even design something and get the HTML code out if I need to.My biggest gripe is that it’s so hard to move data across platforms, but I understand that’s GDPR driven, not compatibility.
Brad Emery- CEO The Aimviva Travel Club | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

  • Being a part of SendGrid we have a 12-month credit because we participated in an accelerator program. When we get off the program we expect to pay around $150/month. This is a tiny amount compared to money we would have been paying with ActiveCampaign or MailChimp. SendGrid has saved us tons of money as we continue to grow.
  • With SendGrid we are now able to determine which promotional and transactional emails are working. In terms of open rate, CTR, A/B testing subject lines, copy, etc. We also are able get excellent support whenever we have a question or issue with our account.
  • Being a mobile app company at first, retention is a major KPI. With SendGrid we launched a new onboarding email that sends a drip welcome sequence to our users. With this new email sequence we have increased our 1-week retention from 8% to 17%.
Sam Lepak | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Twilio SendGrid Marketing Campaigns

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Twilio SendGrid Marketing Campaigns
8.2

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Twilio SendGrid Marketing Campaigns

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Twilio SendGrid Marketing Campaigns
7.0

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Twilio SendGrid Marketing Campaigns

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Twilio SendGrid Marketing Campaigns

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Twilio SendGrid Marketing Campaigns
9.0

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Twilio SendGrid Marketing Campaigns

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Twilio SendGrid Marketing Campaigns

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Twilio SendGrid Marketing Campaigns

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Twilio SendGrid Marketing Campaigns

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