Top Rated
601 Ratings
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Score 7.8 out of 100
173 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

VWO

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Kevin McLallen | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
VWO
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
VWO
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
VWO
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
VWO
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
VWO
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
VWO
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
VWO
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
VWO
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
VWO
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
VWO

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
VWO
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
VWO
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
VWO
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
VWO
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
VWO

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
VWO
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
VWO
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
VWO

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
VWO
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
VWO
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
VWO

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
VWO
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
VWO
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
VWO
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
VWO

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
VWO
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
VWO
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
VWO
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
VWO
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
VWO
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
VWO
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
VWO

Testing and Experimentation

Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
7.5
a/b experiment testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
8.2
Split URL testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
9.1
Multivariate testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
7.7
Multi-page/funnel testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
6.4
Cross-browser testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
8.2
Test significance
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
7.3
Visual / WYSIWYG editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
7.3
Advanced code editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
9.1
Visitor recordings
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
6.4
Preview mode
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
6.4
Test duration calculator
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
6.4

Audience Segmentation & Targeting

Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
8.2
Standard visitor segmentation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
9.1
Behavioral visitor segmentation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
7.3
Traffic allocation control
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
9.1
Website personalization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
7.3

Results and Analysis

Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
7.0
Heatmap tool
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
6.4
Click analytics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
6.4
Scroll maps
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
6.4
Conversion tracking
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
8.2
Goal tracking
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
8.2
Test reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
7.3
Results segmentation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
5.5
Experiments results dashboard
Oracle CX Marketing (formerly Oracle Marketing Cloud)
VWO
8.2

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

VWO

  • When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
  • VWO offers the ability to keep long term track of the performance of your goals.
  • I can easily identify recordings of users that dropped out of a funnel and watch those.
  • There is live chat to get support, with great response times and which is very helpful.
  • You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
  • You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
Michel Zurkirchen | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

VWO

VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Anonymous | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Anonymous | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

VWO

VWO 6.4
Based on 1 answer
No answer on this topic is available.

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

VWO

We have used conversion.com and Lucky Orange. This is the 3rd CRO tool we have purchased. I think VWO is better than the other two. We also evaluated Optimizely and VWO was the clear winner in terms of price and functionality. The one thing that VWO lacked that Optimizely had was the ability to add custom dimensions to users for more granular business-specific testing segments.
Thomas (TJ) Tate | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

VWO

VWO 8.2
Based on 1 answer
No answer on this topic is available.

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

VWO

  • We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
  • We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
Hovhannes Mkhitaryan | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Oracle CX Marketing (formerly Oracle Marketing Cloud) Editions & Modules

Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
VWO
7.9

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
VWO
8.7

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
VWO
8.2

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
VWO
9.1

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
VWO
8.2

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
VWO
9.1

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
VWO

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
VWO
6.4

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
VWO
9.1

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
VWO
8.2

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