What users are saying about
49 Ratings
49 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Oracle DMP

For data I would highly recommend them compared to most data providers, they actually sell most of their data to other partners so most segments in DLX or Exelate actually come from BK. For their DMP it definitely depends on the client but their DMP has the same capabilities as all the major DMPs
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Feature Rating Comparison

Data Collection

Oracle DMP
8.2
Collection of first-party data
Oracle DMP
7.7
Collection of third-party data
Oracle DMP
7.8
Access to Third-party Data Providers
Oracle DMP
9.2

Data Classification

Oracle DMP
8.2
Audience taxonomy
Oracle DMP
7.8
Tag Management
Oracle DMP
8.0
Data Analysis Dashboard
Oracle DMP
8.7

Ad Network Integration

Oracle DMP
7.9
Data Transfer
Oracle DMP
8.0
DSP integration
Oracle DMP
7.7

DMP Analytics

Oracle DMP
8.7
Campaign Analytics
Oracle DMP
8.5
Audience Analytics
Oracle DMP
9.0

Pros

  • They have a wide variety of 3rd party segments to access at a fair price
  • They have a very solid DMP offering
  • They have great behavioral data that is "in market" which is really the key to 3rd party data, especially in RTB based environments where we are targeting cookies not sites
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Cons

  • In an age where transparency is key to agency success, Bluekai sometimes fails. It is difficult to understand how their audiences are built and where they come from.
  • Quicker turnarounds on custom segments.
Corey Buller profile photo

Likelihood to Renew

Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
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Alternatives Considered

I have used Adobe Audience Manager in past. Both have different pros and cons. AAM is better because of native integration with Adobe Analytics whereas Bluekai has better and higher quality third party data.
Gaurav Gautam profile photo

Return on Investment

  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
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Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details