What users are saying about
49 Ratings
49 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Data Collection

Oracle DMP
8.2
Collection of first-party data
Oracle DMP
7.6
Collection of third-party data
Oracle DMP
7.9
Access to Third-party Data Providers
Oracle DMP
9.2

Data Classification

Oracle DMP
8.1
Audience taxonomy
Oracle DMP
7.8
Tag Management
Oracle DMP
8.0
Data Analysis Dashboard
Oracle DMP
8.6

Ad Network Integration

Oracle DMP
7.9
Data Transfer
Oracle DMP
8.0
DSP integration
Oracle DMP
7.8

DMP Analytics

Oracle DMP
8.7
Campaign Analytics
Oracle DMP
8.5
Audience Analytics
Oracle DMP
8.9

Pros

  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

Cons

  • There are limitations in applying complicated rules when we create a custom audience or segment. There should be more flexibility, similar to what Adobe Analytics has.
  • It takes more than expected amount of time to get issues resolved (when a ticket is created).
Gaurav Gautam profile photo

Likelihood to Renew

Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
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Alternatives Considered

One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
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Return on Investment

  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
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Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details