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Oracle Eloqua

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Top Rated
364 Ratings

Oracle Eloqua

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Top Rated
364 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Oracle Eloqua

If you are sending some fairly basic, simply designed emails, Eloqua is perfect for you! It shares an easy tracking system and basic metrics after each campaign is sent out, and you can schedule emails in advance and specify details about how they are sent. While the templates are fairly standard, they are easy to update and work with, and if you don't have very intricate designs you're using, they will work just fine. The emails are mobile friendly and send quickly, and overall the system is simple to use and understand. There are options for enhanced functionality, A/B testing, and more for those who want to go deep into their email campaigns, but it's also a great system for simply sending out communications and tracking them, particularly if you send a lot of emails and just want a standard format to go out whenever you need it.
Madeline Des Jardins profile photo

Feature Rating Comparison

Email & Online Marketing

Oracle Eloqua
7.4
WYSIWYG email editor
Oracle Eloqua
6.4
Dynamic content
Oracle Eloqua
7.4
Ability to test dynamic content
Oracle Eloqua
6.7
Landing pages
Oracle Eloqua
6.8
A/B testing
Oracle Eloqua
6.9
Mobile optimization
Oracle Eloqua
6.9
Email deliverability
Oracle Eloqua
8.4
List management
Oracle Eloqua
8.2
Triggered drip sequences
Oracle Eloqua
8.6

Lead Management

Oracle Eloqua
7.3
Lead nurturing
Oracle Eloqua
7.7
Lead scoring and grading
Oracle Eloqua
7.5
Data quality management
Oracle Eloqua
7.0
Automated sales alerts and tasks
Oracle Eloqua
6.8

Campaign Management

Oracle Eloqua
7.0
Calendaring
Oracle Eloqua
6.8
Event/webinar marketing
Oracle Eloqua
7.2

Social Media Marketing

Oracle Eloqua
6.6
Social sharing and campaigns
Oracle Eloqua
6.3
Social profile integration
Oracle Eloqua
6.8

Reporting & Analytics

Oracle Eloqua
7.2
Dashboards
Oracle Eloqua
7.4
Standard reports
Oracle Eloqua
7.1
Custom reports
Oracle Eloqua
7.2

Platform & Infrastructure

Oracle Eloqua
7.5
API
Oracle Eloqua
7.7
Role-based workflow & approvals
Oracle Eloqua
7.7
Customizability
Oracle Eloqua
7.8
Integration with Salesforce.com
Oracle Eloqua
8.4
Integration with Microsoft Dynamics CRM
Oracle Eloqua
6.8
Integration with SugarCRM
Oracle Eloqua
6.8

Pros

  • The template system Eloqua uses is very simple - it's easy to upload photos, add links, etc. There are not a ton of formatting options or opportunities for specific customizations, but you can do any basic designs easily and quickly. The templates are flexible and it's easy to move blocks of text or images around in the template if you are reformatting an older email, as I often do.
  • The campaign tracking is very easy to follow - there are many different metrics you can run on your campaigns if you're looking for detailed statistics, but if you just want to check any bouncebacks and see the open rate, it is very clear on every campaign you send. Emails go out quickly and basic metrics are right there for you to follow.
  • The sender settings are very customizable - you can change the "sent as" name to whatever you want, as well as the "reply to" name, so it can appear to be coming from, say, an executive, though the email address might be a communications email. It's very simple to update any of this information from the template and customize headers and footers appropriately.
  • It is very quick to upload "segments"/listserves based on Excel documents. Managing lists of thousands of employees, I often simply upload a new excel file of their email addresses every month or so to keep my lists updated - it's simpler than trying to add in new individual profiles.
Madeline Des Jardins profile photo

Cons

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins profile photo

Likelihood to Renew

Oracle Eloqua5.0
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis profile photo

Usability

Oracle Eloqua6.7
Based on 11 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Support

Oracle Eloqua9.5
Based on 15 answers
Most times its a dev issue or a bug
Murali Kandasamy profile photo

Online Training

Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

I have no insight into alternative products. I see some overlap in capability with OBIEE, but the overall value prop is different & would not consider them to be competing products.
Kevin Cannon profile photo

Scalability

Oracle Eloqua7.8
Based on 58 answers
We are a global company of over 65,000 employees. We have over 125 users of Eloqua across the globe. It can be difficult to ensure everyone is following the guidelines, best practices and policy of the tool. I am constantly policing it and finding users who are not doing what it required or sending messages via Eloqua that are not approved
Kate Bowling profile photo

Return on Investment

  • Optimize frequency
  • Lowers required FTE
Roel Timmermans profile photo

Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details