What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
469 Ratings

Oracle Eloqua

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
469 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Oracle Eloqua

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle Eloqua
7.4
WYSIWYG email editor
Oracle Eloqua
6.9
Dynamic content
Oracle Eloqua
7.7
Ability to test dynamic content
Oracle Eloqua
7.0
Landing pages
Oracle Eloqua
7.1
A/B testing
Oracle Eloqua
6.8
Mobile optimization
Oracle Eloqua
6.8
Email deliverability
Oracle Eloqua
8.1
List management
Oracle Eloqua
8.1
Triggered drip sequences
Oracle Eloqua
8.3

Lead Management

Oracle Eloqua
7.6
Lead nurturing
Oracle Eloqua
7.9
Lead scoring and grading
Oracle Eloqua
7.6
Data quality management
Oracle Eloqua
7.3
Automated sales alerts and tasks
Oracle Eloqua
7.5

Campaign Management

Oracle Eloqua
7.0
Calendaring
Oracle Eloqua
6.7
Event/webinar marketing
Oracle Eloqua
7.3

Social Media Marketing

Oracle Eloqua
6.9
Social sharing and campaigns
Oracle Eloqua
6.7
Social profile integration
Oracle Eloqua
7.1

Reporting & Analytics

Oracle Eloqua
7.3
Dashboards
Oracle Eloqua
7.1
Standard reports
Oracle Eloqua
7.3
Custom reports
Oracle Eloqua
7.4

Platform & Infrastructure

Oracle Eloqua
7.4
API
Oracle Eloqua
7.3
Role-based workflow & approvals
Oracle Eloqua
7.2
Customizability
Oracle Eloqua
7.3
Integration with Salesforce.com
Oracle Eloqua
8.1
Integration with Microsoft Dynamics CRM
Oracle Eloqua
7.1
Integration with SugarCRM
Oracle Eloqua
7.4

Pros

Oracle Eloqua

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Oracle Eloqua

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Oracle Eloqua

Oracle Eloqua 5.2
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Oracle Eloqua

Oracle Eloqua 8.0
Based on 12 answers
Oracle is usable but it does have a learning curve. While the learning tools give you access to navigation and how to do simple tasks - trying to figure out complex items such as editing past campaign elements or finding the proper report can take a bit. Overall, you'll need to sit in front of the system and not be afraid to get your hands dirty and touch some buttons. Nothing terrible will happen and you'll learn a ton making it easy to use
Stefanie Cash | TrustRadius Reviewer

Support

Oracle Eloqua

Oracle Eloqua 9.8
Based on 15 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Oracle Eloqua

Oracle Eloqua 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation

Oracle Eloqua

Oracle Eloqua 8.8
Based on 9 answers
Due your homework and make sure you document your business process and engage ALL of the key stakeholders BEFORE you even think of implementing.
Kurt Weisenberger | TrustRadius Reviewer

Alternatives Considered

Oracle Eloqua

Salesforce Marketing Cloud (SFMC) is very powerful, but really requires a lot of technical folks to do the day to day marketing with a lot of scripting required to do what is built into Eloqua. SFMC is much better equipped to work with e-commerce systems as its API seems richer and more in line with what a large e-commerce platform would like to work with. But Eloqua is truly built for Marketing teams to use on a daily basis.
Brad Dunzer | TrustRadius Reviewer

Scalability

Oracle Eloqua

Oracle Eloqua 8.3
Based on 109 answers
Eloqua is thee best MAP to scale with organizations. Other MAPs have limitations but are great fits for SMB and more basic Enterprise marketing teams. Eloqua has one of the most open, best APIs compared to its competitors and this helps organizations scale as they do more advanced integrations.
Karin &quot;KP&quot; Pindle | TrustRadius Reviewer

Return on Investment

Oracle Eloqua

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle Eloqua

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Rating Summary

Likelihood to Recommend

Oracle Eloqua
7.9

Likelihood to Renew

Oracle Eloqua
5.2

Usability

Oracle Eloqua
8.0

Reliability and Availability

Oracle Eloqua
7.3

Performance

Oracle Eloqua
6.6

Support

Oracle Eloqua
9.8

In-Person Training

Oracle Eloqua
7.3

Online Training

Oracle Eloqua
7.6

Implementation

Oracle Eloqua
8.8

Scalability

Oracle Eloqua
8.3

Add comparison