What users are saying about

Oracle Eloqua

Top Rated
320 Ratings

Oracle Eloqua

Top Rated
320 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Oracle Eloqua

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.

Feature Rating Comparison

Email & Online Marketing

Oracle Eloqua
7.3
WYSIWYG email editor
Oracle Eloqua
6.2
Dynamic content
Oracle Eloqua
7.5
Ability to test dynamic content
Oracle Eloqua
6.9
Landing pages
Oracle Eloqua
6.7
A/B testing
Oracle Eloqua
7.1
Mobile optimization
Oracle Eloqua
6.6
Email deliverability
Oracle Eloqua
8.5
List management
Oracle Eloqua
8.0
Triggered drip sequences
Oracle Eloqua
8.6

Lead Management

Oracle Eloqua
7.6
Lead nurturing
Oracle Eloqua
7.8
Lead scoring and grading
Oracle Eloqua
7.8
Data quality management
Oracle Eloqua
7.4
Automated sales alerts and tasks
Oracle Eloqua
7.2

Campaign Management

Oracle Eloqua
6.9
Calendaring
Oracle Eloqua
6.8
Event/webinar marketing
Oracle Eloqua
7.1

Social Media Marketing

Oracle Eloqua
6.4
Social sharing and campaigns
Oracle Eloqua
6.3
Social profile integration
Oracle Eloqua
6.5

Reporting & Analytics

Oracle Eloqua
7.0
Dashboards
Oracle Eloqua
7.1
Standard reports
Oracle Eloqua
7.0
Custom reports
Oracle Eloqua
7.0

Platform & Infrastructure

Oracle Eloqua
7.6
API
Oracle Eloqua
7.6
Role-based workflow & approvals
Oracle Eloqua
7.7
Customizability
Oracle Eloqua
7.8
Integration with Salesforce.com
Oracle Eloqua
8.5
Integration with Microsoft Dynamics CRM
Oracle Eloqua
6.8
Integration with SugarCRM
Oracle Eloqua
7.4

Pros

  • Easy to use interface that does not require technical skills for basic campaign execution tasks like setting up emails, forms, landing pages, segments, and campaigns
  • Highly customizable. This comes in handy with lead management workflows, advanced nurture campaigns, and integrations of all kinds but especially with CRMs (Salesforce.com, MS Dynamics Cloud, and Oracle Sales Cloud)
  • Eloqua has features that allow you to segregate data, reporting, assets, etc. so all the users can share one Eloqua nicely. These are great features for larger marketing teams and/or teams with users in different regions with different needs.

Cons

  • Reporting functionality - Both my team and our customers have experienced challenges in reporting due to lack of seemingly basic features and export limitations within the Insight Reporting Engine.
  • System downtime - Our customers have communicated frustrations over the past six months due to more frequent system-level downtimes when key data isn't being captured for processing which can have a relatively small to rather significant impact on the business.
  • Less focus on development - While bigger, more popular features continue to be the focus of development, ie responsive landing page editor, native integrations with multiple third-party vendors, and the like; the other side of the development scale seems to have suffered from lack of focus, ie, new reporting on dynamic content but lacking click-through data.

Likelihood to Renew

Oracle Eloqua5.0
Based on 66 answers
Price is always a factor. Switching from one platform for another is almost never a lateral move. If you intend to switch purely for monetary reasons, you may want to reconsider due to the large step backwards to do so. This will cost more than the savings would catch up to in years. If you have legitimate concerns about the platforms performance, I would do a lot of research to make sure the competitor doesn't have the same or worse. Also, another thing to consider is with a newer platform competitor means fewer experts to turn to, either as consultants or new hire employees. A lot of the times customers tend to think the grass is greener on the other side, but really the grass is greener where you water it.

Usability

Oracle Eloqua6.0
Based on 10 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.

Support

Oracle Eloqua9.0
Based on 14 answers
Most times its a dev issue or a bug

Online Training

Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!

Implementation

Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.

Alternatives Considered

Eloqua is the main marketing automation platform I have used. I have done thorough evaluations of other platforms/competitors but the value of Eloqua over the competitors was clear. The only other tools I have used were individuals platforms that only do small pieces of what Eloqua and often not nearly as good. It would be hard to compare it directly to the main competitors like Pardot or Marketo due to my personal lack of hands on experience with those platforms but taking a deep look into all of the features will allow you to see the value that Eloqua has to offer

Scalability

Oracle Eloqua7.5
Based on 46 answers
Eloqua scales great. It allows you to quickly grow as your data base grows and adding new campaigns or supplementing older campaigns with new content is easy (assuming you set your campaign up to scale). With the correct planning we have been able to grow our marketing program significantly while ensuring we are keeping up with new marketing trends

Return on Investment

  • Time savings in webinars is huge (83% reduction in labor hours alone).
  • Frees up Marcom staff to do better campaign planning.
  • Encourages nurturing campaigns where before, without automation, this was next to impossible.

Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details