What users are saying about

Oracle Eloqua

Top Rated
348 Ratings

Oracle Eloqua

Top Rated
348 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Oracle Eloqua

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.
Karin "KP" Pindle profile photo

Feature Rating Comparison

Email & Online Marketing

Oracle Eloqua
7.3
WYSIWYG email editor
Oracle Eloqua
6.1
Dynamic content
Oracle Eloqua
7.5
Ability to test dynamic content
Oracle Eloqua
6.8
Landing pages
Oracle Eloqua
6.7
A/B testing
Oracle Eloqua
7.1
Mobile optimization
Oracle Eloqua
6.6
Email deliverability
Oracle Eloqua
8.5
List management
Oracle Eloqua
8.0
Triggered drip sequences
Oracle Eloqua
8.6

Lead Management

Oracle Eloqua
7.5
Lead nurturing
Oracle Eloqua
7.8
Lead scoring and grading
Oracle Eloqua
7.8
Data quality management
Oracle Eloqua
7.3
Automated sales alerts and tasks
Oracle Eloqua
7.1

Campaign Management

Oracle Eloqua
6.9
Calendaring
Oracle Eloqua
6.8
Event/webinar marketing
Oracle Eloqua
7.1

Social Media Marketing

Oracle Eloqua
6.4
Social sharing and campaigns
Oracle Eloqua
6.2
Social profile integration
Oracle Eloqua
6.5

Reporting & Analytics

Oracle Eloqua
7.0
Dashboards
Oracle Eloqua
7.2
Standard reports
Oracle Eloqua
7.0
Custom reports
Oracle Eloqua
7.0

Platform & Infrastructure

Oracle Eloqua
7.6
API
Oracle Eloqua
7.6
Role-based workflow & approvals
Oracle Eloqua
7.7
Customizability
Oracle Eloqua
7.8
Integration with Salesforce.com
Oracle Eloqua
8.5
Integration with Microsoft Dynamics CRM
Oracle Eloqua
6.8
Integration with SugarCRM
Oracle Eloqua
7.4

Pros

  • Easy to use interface that does not require technical skills for basic campaign execution tasks like setting up emails, forms, landing pages, segments, and campaigns
  • Highly customizable. This comes in handy with lead management workflows, advanced nurture campaigns, and integrations of all kinds but especially with CRMs (Salesforce.com, MS Dynamics Cloud, and Oracle Sales Cloud)
  • Eloqua has features that allow you to segregate data, reporting, assets, etc. so all the users can share one Eloqua nicely. These are great features for larger marketing teams and/or teams with users in different regions with different needs.
Karin "KP" Pindle profile photo

Cons

  • Reporting functionality - Both my team and our customers have experienced challenges in reporting due to lack of seemingly basic features and export limitations within the Insight Reporting Engine.
  • System downtime - Our customers have communicated frustrations over the past six months due to more frequent system-level downtimes when key data isn't being captured for processing which can have a relatively small to rather significant impact on the business.
  • Less focus on development - While bigger, more popular features continue to be the focus of development, ie responsive landing page editor, native integrations with multiple third-party vendors, and the like; the other side of the development scale seems to have suffered from lack of focus, ie, new reporting on dynamic content but lacking click-through data.
Karin "KP" Pindle profile photo

Likelihood to Renew

Oracle Eloqua5.0
Based on 66 answers
I just do not believe that Eloqua has been as innovated as their competitors.
Chad Lloyd profile photo

Usability

Oracle Eloqua6.0
Based on 10 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Support

Oracle Eloqua9.0
Based on 14 answers
The Eloqua support team has always been very responsive and efficient to answer our questions
Marie Escaro profile photo

Online Training

Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

We had purchased and implemented Eloqua before I assume my role so I was not involved in any of the decision making or 'shopping' for tools
Kate Bowling profile photo

Scalability

Oracle Eloqua7.5
Based on 46 answers
Eloqua scales great. It allows you to quickly grow as your data base grows and adding new campaigns or supplementing older campaigns with new content is easy (assuming you set your campaign up to scale). With the correct planning we have been able to grow our marketing program significantly while ensuring we are keeping up with new marketing trends
Joshua Parker profile photo

Return on Investment

  • Optimize frequency
  • Lowers required FTE
Roel Timmermans profile photo

Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details