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Top Rated
430 Ratings

Oracle Eloqua

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Top Rated
430 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Oracle Eloqua

Eloqua is very well suited for the experienced marketer, as the software has many options and is very comprehensive. It is not well suited for people who have less experience, who may initially be better off with a program like Vertical Response, iContact, Constant Contact, etc. The learning curve for inexperienced users might be too steep and the program might scare people away.
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Feature Rating Comparison

Email & Online Marketing

Oracle Eloqua
7.4
WYSIWYG email editor
Oracle Eloqua
6.6
Dynamic content
Oracle Eloqua
7.6
Ability to test dynamic content
Oracle Eloqua
6.8
Landing pages
Oracle Eloqua
7.0
A/B testing
Oracle Eloqua
6.8
Mobile optimization
Oracle Eloqua
6.8
Email deliverability
Oracle Eloqua
8.2
List management
Oracle Eloqua
8.1
Triggered drip sequences
Oracle Eloqua
8.5

Lead Management

Oracle Eloqua
7.5
Lead nurturing
Oracle Eloqua
7.8
Lead scoring and grading
Oracle Eloqua
7.5
Data quality management
Oracle Eloqua
7.2
Automated sales alerts and tasks
Oracle Eloqua
7.3

Campaign Management

Oracle Eloqua
6.9
Calendaring
Oracle Eloqua
6.5
Event/webinar marketing
Oracle Eloqua
7.2

Social Media Marketing

Oracle Eloqua
6.6
Social sharing and campaigns
Oracle Eloqua
6.5
Social profile integration
Oracle Eloqua
6.7

Reporting & Analytics

Oracle Eloqua
7.2
Dashboards
Oracle Eloqua
7.1
Standard reports
Oracle Eloqua
7.3
Custom reports
Oracle Eloqua
7.3

Platform & Infrastructure

Oracle Eloqua
7.3
API
Oracle Eloqua
7.4
Role-based workflow & approvals
Oracle Eloqua
7.2
Customizability
Oracle Eloqua
7.3
Integration with Salesforce.com
Oracle Eloqua
8.1
Integration with Microsoft Dynamics CRM
Oracle Eloqua
6.9
Integration with SugarCRM
Oracle Eloqua
7.2

Pros

Oracle Eloqua

  • Segmentation - Being able to target employees based on HR data is huge. Before Eloqua, we were doing 'batch and blast' emails because we didn't have an easy, quick way to set up distribution lists.
  • Analytics - Before Eloqua, we used our work email account(s) to send communications. Obviously we were not able to track opens and clicks using Lotus Notes/Outlook, and this has been critical in the evolution of our communication strategy.
  • Integration - I know our marketing teams are using our external instance of Eloqua and integrating it with our other digital tools (like Salesforce) to create robust campaigns.
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Cons

Oracle Eloqua

  • Eloqua could do better at integrations. There are limited app providers compared to other automation platforms but if you can develop a connection via their API or only have a need for a limited amount of integration this is not as much of an issue.
  • Eloqua could do better on their drag and drop/WYSIWYG email and landing page designers. This is a roadmap update for Oracle so should eventually be resolved but there is currently limitations to this builders.
  • Eloqua could do better at reporting. Their current primary reporting outlet is an old micro-strategies style reporting interface that can be confusing if you are not used to it.
Joshua Parker profile photo

Likelihood to Renew

Oracle Eloqua

Oracle Eloqua 5.1
Based on 66 answers
We've just recently renewed with Eloqua and in doing so, committed to a longer term contract, doubled the size of our contact database and tripled our Profiler licenses (Eloqua for Sales tool). The way I see it, we've made an investment in the measurable success of Eloqua to our business
Kristin Connell profile photo

Usability

Oracle Eloqua

Oracle Eloqua 6.8
Based on 11 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Support

Oracle Eloqua

Oracle Eloqua 9.5
Based on 15 answers
The Eloqua support team has always been very responsive and efficient to answer our questions
Marie Escaro profile photo

Online Training

Oracle Eloqua

Oracle Eloqua 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Oracle Eloqua

Oracle Eloqua 8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Oracle Eloqua

Eloqua, Marketo and HubSpot are the holy-trinity of marketing automation solutions. We all know that Eloqua is the "Cadillac" of the Marketing Automation trio, but also priced higher than others. It really comes down to which of the three would solve our business problems the best, and Eloqua with its enterprise-grade tool and customer service, easily won out over the others.
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Scalability

Oracle Eloqua

Oracle Eloqua 8.2
Based on 99 answers
A lot its features are modular, meaning they can be added or removed from the system via addons. Similarly, the system is built to handle not only large numbers of contacts, but complex contact segmentation and contact security (separation of contacts based on criteria like business unit, sales region etc.) as well. Finally, user administration is very refined, allowing you to configure users' access very precisely, down to which button they can and cannot click.
Bob Balm profile photo

Return on Investment

Oracle Eloqua

  • Increase in revenue attributable to our campaigns from Eloqua - can't disclose numbers sorry
  • Increase in ongoing engagement with our customers
  • Increase in overall reach with our audience
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Pricing Details

Oracle Eloqua

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details

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