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Top Rated
449 Ratings

Oracle Eloqua

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Top Rated
449 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Oracle Eloqua

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan profile photo

Feature Rating Comparison

Email & Online Marketing

Oracle Eloqua
7.4
WYSIWYG email editor
Oracle Eloqua
6.7
Dynamic content
Oracle Eloqua
7.6
Ability to test dynamic content
Oracle Eloqua
6.8
Landing pages
Oracle Eloqua
7.0
A/B testing
Oracle Eloqua
6.7
Mobile optimization
Oracle Eloqua
6.8
Email deliverability
Oracle Eloqua
8.1
List management
Oracle Eloqua
8.0
Triggered drip sequences
Oracle Eloqua
8.4

Lead Management

Oracle Eloqua
7.5
Lead nurturing
Oracle Eloqua
7.9
Lead scoring and grading
Oracle Eloqua
7.6
Data quality management
Oracle Eloqua
7.2
Automated sales alerts and tasks
Oracle Eloqua
7.3

Campaign Management

Oracle Eloqua
6.9
Calendaring
Oracle Eloqua
6.5
Event/webinar marketing
Oracle Eloqua
7.2

Social Media Marketing

Oracle Eloqua
6.7
Social sharing and campaigns
Oracle Eloqua
6.5
Social profile integration
Oracle Eloqua
6.8

Reporting & Analytics

Oracle Eloqua
7.2
Dashboards
Oracle Eloqua
7.1
Standard reports
Oracle Eloqua
7.3
Custom reports
Oracle Eloqua
7.3

Platform & Infrastructure

Oracle Eloqua
7.4
API
Oracle Eloqua
7.3
Role-based workflow & approvals
Oracle Eloqua
7.2
Customizability
Oracle Eloqua
7.4
Integration with Salesforce.com
Oracle Eloqua
8.1
Integration with Microsoft Dynamics CRM
Oracle Eloqua
7.1
Integration with SugarCRM
Oracle Eloqua
7.2

Pros

Oracle Eloqua

  • Having used several platforms, I have found that Eloqua is a great tool for Marketers. It really shines in a B2B environment where e-commerce is not the goal, but controlled communication is the main goal.
  • Eloqua has one of the best form processing controls that are simple to use but powerful. Its form front-end development tools have much to desire for modern forms and progressive profiling, but having skilled HTML and JavaScript folks can overcome this issue.
  • Eloqua's Campaign canvas is extremely powerful yet easy for mildly skilled marketing teams to use and create complex engagement tracks.
Brad Dunzer profile photo

Cons

Oracle Eloqua

  • Eloqua can feel like a loosely connected tool until you gain experience. No wizards or controlled step through setups are offered beyond simple sends.
  • Eloqua has powerful reporting and metrics but takes a skilled individual to extract and massage this data into logical and understandable results.
  • Front-end development tools are very simplistic. It is still best to build all of your email and landing pages in HTML and connect to Eloqua.
Brad Dunzer profile photo

Likelihood to Renew

Oracle Eloqua

Oracle Eloqua 5.1
Based on 66 answers
I just do not believe that Eloqua has been as innovated as their competitors.
Chad Lloyd profile photo

Usability

Oracle Eloqua

Oracle Eloqua 7.6
Based on 12 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Support

Oracle Eloqua

Oracle Eloqua 9.6
Based on 15 answers
The Eloqua support team has always been very responsive and efficient to answer our questions
Marie Escaro profile photo

Online Training

Oracle Eloqua

Oracle Eloqua 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Oracle Eloqua

Oracle Eloqua 8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Oracle Eloqua

I have no insight into alternative products. I see some overlap in capability with OBIEE, but the overall value prop is different & would not consider them to be competing products.
Kevin Cannon profile photo

Scalability

Oracle Eloqua

Oracle Eloqua 8.2
Based on 105 answers
Eloqua scales great. It allows you to quickly grow as your data base grows and adding new campaigns or supplementing older campaigns with new content is easy (assuming you set your campaign up to scale). With the correct planning we have been able to grow our marketing program significantly while ensuring we are keeping up with new marketing trends
Joshua Parker profile photo

Return on Investment

Oracle Eloqua

  • Oracle Eloqua has been instrumental in allowing us to connect the dots on all of our marketing efforts to effectively track and monitor the ROI on not only Eloqua but ensuring visibility on ROI of other platforms as well. This has been vital in supplementing lack of ROI visibility we potentially could have with other platforms.
  • Based on the length of time our organization has had Eloqua it is clear to be able to see how easy we are able to see the ROI and how well the platform has performed for us.
  • Eloqua has been a vital aspect to the organization and departments throughout the org are not only familiar with the product and how it supports us but understand the value the tool gives the company.
Joshua Parker profile photo

Pricing Details

Oracle Eloqua

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

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