What users are saying about

Oracle Eloqua

314 Ratings

Oracle Eloqua

314 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Oracle Eloqua

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.

Feature Rating Comparison

Email & Online Marketing

Oracle Eloqua
7.4
WYSIWYG email editor
Oracle Eloqua
6.2
Dynamic content
Oracle Eloqua
7.5
Ability to test dynamic content
Oracle Eloqua
6.9
Landing pages
Oracle Eloqua
6.8
A/B testing
Oracle Eloqua
7.1
Mobile optimization
Oracle Eloqua
6.6
Email deliverability
Oracle Eloqua
8.5
List management
Oracle Eloqua
8.1
Triggered drip sequences
Oracle Eloqua
8.6

Lead Management

Oracle Eloqua
7.6
Lead nurturing
Oracle Eloqua
7.9
Lead scoring and grading
Oracle Eloqua
7.9
Data quality management
Oracle Eloqua
7.4
Automated sales alerts and tasks
Oracle Eloqua
7.2

Campaign Management

Oracle Eloqua
6.9
Calendaring
Oracle Eloqua
6.7
Event/webinar marketing
Oracle Eloqua
7.1

Social Media Marketing

Oracle Eloqua
6.5
Social sharing and campaigns
Oracle Eloqua
6.4
Social profile integration
Oracle Eloqua
6.6

Reporting & Analytics

Oracle Eloqua
7.0
Dashboards
Oracle Eloqua
7.1
Standard reports
Oracle Eloqua
7.0
Custom reports
Oracle Eloqua
6.9

Platform & Infrastructure

Oracle Eloqua
7.6
API
Oracle Eloqua
7.6
Role-based workflow & approvals
Oracle Eloqua
7.8
Customizability
Oracle Eloqua
7.8
Integration with Salesforce.com
Oracle Eloqua
8.4
Integration with Microsoft Dynamics CRM
Oracle Eloqua
6.9
Integration with SugarCRM
Oracle Eloqua
7.4

Pros

  • Lots of features available to users who want to explore all opportunities their organization may have with marketing automation
  • Since the product is so popular, there are lots of user groups and companies helping with the implementation process
  • The software has an extensive help section.

Cons

  • They recently went to a more impersonal account management model. This really stinks. Not that our CSM was really that great but based on the fact that it was always nice that you had one person who was in your corner if something really went wrong.
  • The topliners community used to be really strong and would provide a TON of support for Eloqua users. Now, you can wait weeks before anyone replies to a question or issue that's posted.
  • Eloqua support used to be very robust. Now, it seems like they are just trying to close as many tickets as possible and are very quick to respond with, "Oh, no that's not our issue." or "You are going to have to ask a partner to help you with that!"
  • Eloqua has failed to innovate....it USED to be THE platform to go with. Now, Marketo has really stepped up and brought some innovative features to the marketing automation area such as a more user-friendly email builder, landing page builder, and ABM capabilities.

Likelihood to Renew

Oracle Eloqua5.0
Based on 66 answers
Price is always a factor. Switching from one platform for another is almost never a lateral move. If you intend to switch purely for monetary reasons, you may want to reconsider due to the large step backwards to do so. This will cost more than the savings would catch up to in years. If you have legitimate concerns about the platforms performance, I would do a lot of research to make sure the competitor doesn't have the same or worse. Also, another thing to consider is with a newer platform competitor means fewer experts to turn to, either as consultants or new hire employees. A lot of the times customers tend to think the grass is greener on the other side, but really the grass is greener where you water it.

Usability

Oracle Eloqua6.0
Based on 10 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.

Support

Oracle Eloqua9.0
Based on 14 answers
Most times its a dev issue or a bug

Online Training

Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!

Implementation

Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.

Alternatives Considered

Overall, Eloqua had the most comprehensive solution for our business needs, when working through many of the modules some of the others had a few nice differences, but too many other behaviors or system design would have made it more difficult than using Eloqua. Some had better pricing options but was not worth the risk.

Scalability

Oracle Eloqua7.6
Based on 46 answers
A lot its features are modular, meaning they can be added or removed from the system via addons. Similarly, the system is built to handle not only large numbers of contacts, but complex contact segmentation and contact security (separation of contacts based on criteria like business unit, sales region etc.) as well. Finally, user administration is very refined, allowing you to configure users' access very precisely, down to which button they can and cannot click.

Return on Investment

  • Eloqua has helped us build email campaigns that have done well with converting existing contacts to qualified leads.
  • Eloqua is most efficient at fueling marketing mid-funnel with email marketing.
  • Eloqua is useful when marketing to a purchased list, to enter the list into the program and send feeder emails.

Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details