What users are saying about

Oracle Eloqua vs Marketo

Likelihood to Recommend

Oracle Eloqua  7.3based on See 67 answers
Marketo  8.4based on See 249 answers

Summary by

TrustRadiusTrustRadius

Oracle Eloqua

Marketo

Feature Rating Comparison

WYSIWYG email editor
Oracle Eloqua
7.6
Marketo
7.1
Dynamic content
Oracle Eloqua
6.5
Marketo
7.7
Ability to test dynamic content
Oracle Eloqua
6.3
Marketo
7.5
Landing pages
Oracle Eloqua
8.0
Marketo
7.4
A/B testing
Oracle Eloqua
6.7
Marketo
7.7
Mobile optimization
Oracle Eloqua
5.4
Marketo
6.7
Email deliverability
Oracle Eloqua
8.4
Marketo
8.0
List management
Oracle Eloqua
8.2
Marketo
8.6
Triggered drip sequences
Oracle Eloqua
8.0
Marketo
8.5
Lead nurturing
Oracle Eloqua
7.5
Marketo
8.9
Lead scoring and grading
Oracle Eloqua
8.4
Marketo
8.6
Data quality management
Oracle Eloqua
7.1
Marketo
7.6
Automated sales alerts and tasks
Oracle Eloqua
7.7
Marketo
8.6
Calendaring
Oracle Eloqua
6.8
Marketo
7.3
Event/webinar marketing
Oracle Eloqua
6.7
Marketo
8.1
Social sharing and campaigns
Oracle Eloqua
6.7
Marketo
6.7
Social profile integration
Oracle Eloqua
7.0
Marketo
6.5
Dashboards
Oracle Eloqua
5.7
Marketo
6.6
Standard reports
Oracle Eloqua
5.9
Marketo
6.8
Custom reports
Oracle Eloqua
6.4
Marketo
6.6
API
Oracle Eloqua
7.8
Marketo
7.6
Role-based workflow & approvals
Oracle Eloqua
7.1
Marketo
7.2
Customizability
Oracle Eloqua
7.6
Marketo
7.6
Integration with Salesforce.com
Oracle Eloqua
8.5
Marketo
8.5
Integration with Microsoft Dynamics CRM
Oracle Eloqua
8.0
Marketo
7.5
Integration with SugarCRM
Oracle Eloqua
6.0
Marketo
7.4

The Pros

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The Cons

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Likelihood to Renew

Oracle Eloqua  7.0based on See 64 answers
Marketo  8.3based on See 112 answers

Usability Rating

Oracle Eloqua  7.9based on See 8 answers
Marketo  6.2based on See 44 answers

Summary by

TrustRadiusTrustRadius

Oracle Eloqua

  • Complex user interface - requires significant training before using. Have been improvements with E10. 

Marketo

  • User interface very intuitive Landing page design, lead nurturing and scoring easier to use than comparable products.    

Availability Rating

Oracle Eloqua  7.3based on See 6 answers
No featured reviews of this aspect right now. See 6 Ratings of this aspect.
Marketo  10.0based on See 17 answers

Performance Rating

Oracle Eloqua  6.6based on See 5 answers
No featured reviews of this aspect right now. See 5 Ratings of this aspect.
Marketo  6.9based on See 14 answers

Overall Support Rating

Oracle Eloqua  2.1based on See 13 answers
Marketo  7.0based on See 38 answers

In-Person Training

Oracle Eloqua  7.3based on See 3 answers
No featured reviews of this aspect right now. See 3 Ratings of this aspect.
Marketo  8.8based on See 7 answers

Online Training

Oracle Eloqua  7.5based on See 11 answers
Marketo  7.1based on See 14 answers

Implementation Rating

Oracle Eloqua  8.8based on See 9 answers
Marketo  7.6based on See 27 answers

Summary by

TrustRadiusTrustRadius

Oracle Eloqua

  • Integration with Salesforce.com is often cited as a strength, but there are also some complaints regarding difficulty to set-up and slow data sync. 

Marketo

  • Product is built on the Force.com platform so Salesforce.com integration is real-time and very simple to set up. Integration with other CRMs is more challenging.    

Alternatives Considered

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Product Scalability Rating

Oracle Eloqua  7.0based on See 2 answers
No featured reviews of this aspect right now. See 2 Ratings of this aspect.
Marketo  7.7based on See 3 answers

Return on Investment

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Pricing Details

Free Trial Available?

Oracle Eloqua
Marketo

Premium Consulting/Integration Services Available?

Oracle Eloqua
Marketo

Entry-level set up fee?

Oracle Eloqua
Optional
5,000.00*
*  per installation
Marketo
Optional
TBD*
*  depends on scope and complexity

Editions & Modules

Oracle Eloqua
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records

Additional Pricing Details

Oracle Eloqua
MarketoFor the Enterprise edition, contact Marketo for a custom quote.

More Information

Rating Summary

Summary by TrustRadiusTrustRadius

Both products are highly rated solutions by users, although with a different segment emphasis.

Value Proposition

Oracle Eloqua

  • Supports complex workflows. 
  • Part of the Oracle Marketing Cloud, which includes social marketing tools, predictive analytics, and content marketing.    

Marketo

  • Largest independent (pure-play) marketing automation provider.
  • Building network of related software partners.
  • Building enterprise-oriented capabilities like Marketing Resource Management.    

Feature Set

Oracle Eloqua

  • Very strong, complete feature set.
  • Email engine: Deep email functionality with excellent email delivery and reporting.
  • Lead scoring: Multiple real-time scoring models with integration to CRM.
  • Campaign creation: campaign design canvas introduced in E10 gets high marks.
  • Reporting: Standard reporting could be better and report customization requires and Analyzer license.   

Marketo

  • Strong outbound feature set with new inbound features being added.
  • Landing pages: Very easy to build and deploy.
  • Lead scoring: Customizable lead scoring capabilities.
  • Campaign creation: Very easy to create campaigns and engagement streams rapidly.
  • Reporting: Many feel that out-of-the-box reporting capabilities too basic. Some resent having to upgrade to the Revenue Optimizer module.
  • SEO: Recently introduced SEO module.
  • Social – CrowdFactory acquisition in 2012 enables customers to integrate a social component to every campaign.    

Additional Considerations

  • Eloqua’s acquisition by Oracle means that Oracle is expending significant energy to integrate Eloqua more tightly with other components in the marketing cloud at all levels including UI, workflow, reporting and data integration.
  • Marketo has made some forays into the social arena due to an awareness of the importance of multi-channel marketing.  The company acquired CrowdFactory in 2012 integrate social marketing campaigns with marketing automation. They also have a very close strategic partnership with Hootsuite for social media management. SEO capabilities were added to the product in April 2014. Acquisition of Insightera  in 2013 provided real-time web personalization capabilities.