Oracle Eloqua

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Top Rated
369 Ratings

Salesforce Marketing Cloud Email Studio

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Top Rated
329 Ratings

Oracle Eloqua

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Top Rated
369 Ratings
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Score 7.6 out of 101

Salesforce Marketing Cloud Email Studio

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Top Rated
329 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Oracle Eloqua

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.
Karin &quot;KP&quot; Pindle profile photo

Salesforce Marketing Cloud Email Studio

The Salesforce Marketing Cloud platform is well suited for companies looking to deploy and automate Marketing and Sales communications in general but where it shines is in the scenarios where you need a cross platform solution between the Sales and Marketing Clouds because your need involves either capturing data in the Salesforce CRM (email metrics, leads, etc.) or using some of the CRM data as part of the campaign itself (i.e. segment your audience, dynamic email content with CRM data fields or logic).Its weak point is the web tracking capabilities if your web tracking needs go beyond displaying some charts of visits and visitors (aka use web metrics as part of your email automation, lead scoring, etc.)
Bogdan Enache profile photo

Feature Rating Comparison

Email & Online Marketing

Oracle Eloqua
7.4
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Oracle Eloqua
6.4
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Oracle Eloqua
7.4
Salesforce Marketing Cloud Email Studio
7.6
Ability to test dynamic content
Oracle Eloqua
6.7
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Oracle Eloqua
6.7
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Oracle Eloqua
6.9
Salesforce Marketing Cloud Email Studio
7.9
Mobile optimization
Oracle Eloqua
6.9
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Oracle Eloqua
8.4
Salesforce Marketing Cloud Email Studio
8.0
List management
Oracle Eloqua
8.2
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Oracle Eloqua
8.6
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

Oracle Eloqua
7.2
Salesforce Marketing Cloud Email Studio
Lead nurturing
Oracle Eloqua
7.7
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
Oracle Eloqua
7.5
Salesforce Marketing Cloud Email Studio
Data quality management
Oracle Eloqua
7.0
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
Oracle Eloqua
6.8
Salesforce Marketing Cloud Email Studio

Campaign Management

Oracle Eloqua
6.9
Salesforce Marketing Cloud Email Studio
Calendaring
Oracle Eloqua
6.7
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
Oracle Eloqua
7.2
Salesforce Marketing Cloud Email Studio

Social Media Marketing

Oracle Eloqua
6.5
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
Oracle Eloqua
6.2
Salesforce Marketing Cloud Email Studio
Social profile integration
Oracle Eloqua
6.8
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

Oracle Eloqua
7.3
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Oracle Eloqua
7.4
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Oracle Eloqua
7.1
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Oracle Eloqua
7.2
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

Oracle Eloqua
7.5
Salesforce Marketing Cloud Email Studio
API
Oracle Eloqua
7.8
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
Oracle Eloqua
7.7
Salesforce Marketing Cloud Email Studio
Customizability
Oracle Eloqua
7.8
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
Oracle Eloqua
8.4
Salesforce Marketing Cloud Email Studio
Integration with Microsoft Dynamics CRM
Oracle Eloqua
6.8
Salesforce Marketing Cloud Email Studio
Integration with SugarCRM
Oracle Eloqua
6.8
Salesforce Marketing Cloud Email Studio

Pros

  • Eloqua does great at addressing complex processes with great flexibility for creativity within the process.
  • Eloqua's campaign canvas allows clear visibility to visualize the marketing campaign to ensure a complete and correct workflow prior to implementing the campaign.
  • Eloqua does great at allowing a clear method of building landing pages and emails if your marketing plan focuses on html style emails. The UI is clear and gives multiple means of reviewing your project prior to publishing.
Joshua Parker profile photo
  • Marketing Program Automation - can transfer files, query/append data, and branch based on decisions
  • Monitoring - Much more descriptive than past versions of ET. Allows for tracking of multiple campaigns in a central location.
  • Visual - Much more intuitive, and really helps when trying to relay a process to someone who hasn't been involved.
Andrew Windle profile photo

Cons

  • Good Reporting - but the functionality of the Analyzer licence should be standard
  • Helpful Support - but their idea of a higher tier of support for certificated users should adopted
  • Should add feature to export all time unsubscribe list into a .csv file
Dan Allis profile photo
  • Salesforce Marketing Cloud Email Studio is quite expensive. This was a real issue for us when evaluating a vendor to use.
  • Because of the amount of control that Salesforce Marketing Cloud Email Studio provides, it follows that learning the tool is fairly complicated. It takes us a good amount of time to train new users.
  • We have had some issues with importing email templates that we have used previously into Salesforce Marketing Cloud Email Studio.
No photo available

Likelihood to Renew

Oracle Eloqua5.0
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis profile photo
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
We have already renewed our contract so that is why i gave it a 10.
No photo available

Usability

Oracle Eloqua6.7
Based on 11 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo
Salesforce Marketing Cloud Email Studio8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

Oracle Eloqua6.6
Based on 5 answers
No answer on this topic is available.
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

Oracle Eloqua9.5
Based on 15 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash profile photo
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

Online Training

Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo
No score
No answers yet
No answers on this topic

Implementation

Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

After being frustrated with my frankensteined lead machine for quite some time, I started seeing more information about marketing automation and content marketing around the web. This led me to identify Marketo and then Eloqua as interesting tools. At some point, I got a call from a sales agent at Marketo. I also requested contact from Eloqua. Apparently they both had me in their systems and had been nurturing me. After learning that fact, I was convinced I needed a marketing automation tool. Marketo probably saw me as a nearly ideal prospect because of my company's profile.My evaluation process centered around Marketo and Eloqua. Hubspot was written off early because their feature set was thinner than I wanted. Eloqua eventually won out because of their superior support and training services, the Campaign Canvas, the App Cloud, and, honestly, because Marketo's sales agent threw more FUD about the Oracle Acquisition than sold his own product
Matthew Miller profile photo
Salesforce Marketing Cloud is a very comprehensive email solution. You have the ability to send out targeted blasts, as well as drip campaigns. However, there is a steeper learning curve compared to other email marketing solutions I have worked with in the past. While this is a Salesforce product, it's not natively integrated with Salesforce CRM and there seem to be five different ways to accomplish different tasks.
No photo available

Scalability

Oracle Eloqua7.8
Based on 58 answers
This helps me save tons of FTE hours by automating and triggering a lot of our email processes. In the long run that should also aid the data and information we gather to eventually segment our recipients even better. Dynamic emailing in these days simply is a must have for each brand.
Roel Timmermans profile photo
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • Eloqua has had measurably positive impacts - as in double-digit increases in quantity, quality and effectiveness - on overall business objectives across our marketing organization and to a lesser extent, sales, product management and IT as well.
Kristin Connell profile photo
  • It has reduced our 'to-do' list which makes it easier for us to get other stuff done
Daniela Belevan profile photo

Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.