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Top Rated
475 Ratings
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376 Ratings

Oracle Eloqua

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Top Rated
475 Ratings
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Score 7.8 out of 100

Salesforce Marketing Cloud Email Studio

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376 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Oracle Eloqua

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle Eloqua
7.5
Salesforce Marketing Cloud Email Studio
6.6
WYSIWYG email editor
Oracle Eloqua
7.0
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Oracle Eloqua
7.7
Salesforce Marketing Cloud Email Studio
6.9
Ability to test dynamic content
Oracle Eloqua
7.0
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Oracle Eloqua
7.2
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Oracle Eloqua
6.8
Salesforce Marketing Cloud Email Studio
6.9
Mobile optimization
Oracle Eloqua
6.9
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
Oracle Eloqua
8.1
Salesforce Marketing Cloud Email Studio
8.0
List management
Oracle Eloqua
8.1
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Oracle Eloqua
8.3
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

Oracle Eloqua
7.7
Salesforce Marketing Cloud Email Studio
Lead nurturing
Oracle Eloqua
8.0
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
Oracle Eloqua
7.7
Salesforce Marketing Cloud Email Studio
Data quality management
Oracle Eloqua
7.4
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
Oracle Eloqua
7.6
Salesforce Marketing Cloud Email Studio

Campaign Management

Oracle Eloqua
7.1
Salesforce Marketing Cloud Email Studio
Calendaring
Oracle Eloqua
6.8
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
Oracle Eloqua
7.5
Salesforce Marketing Cloud Email Studio

Social Media Marketing

Oracle Eloqua
7.1
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
Oracle Eloqua
6.9
Salesforce Marketing Cloud Email Studio
Social profile integration
Oracle Eloqua
7.3
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

Oracle Eloqua
7.3
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Oracle Eloqua
7.1
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Oracle Eloqua
7.4
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Oracle Eloqua
7.4
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

Oracle Eloqua
7.4
Salesforce Marketing Cloud Email Studio
API
Oracle Eloqua
7.3
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
Oracle Eloqua
7.1
Salesforce Marketing Cloud Email Studio
Customizability
Oracle Eloqua
7.3
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
Oracle Eloqua
8.1
Salesforce Marketing Cloud Email Studio
Integration with Microsoft Dynamics CRM
Oracle Eloqua
7.1
Salesforce Marketing Cloud Email Studio
Integration with SugarCRM
Oracle Eloqua
7.7
Salesforce Marketing Cloud Email Studio

Pros

Oracle Eloqua

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Oracle Eloqua

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Likelihood to Renew

Oracle Eloqua

Oracle Eloqua 5.2
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Oracle Eloqua

Oracle Eloqua 8.3
Based on 12 answers
Oracle is usable but it does have a learning curve. While the learning tools give you access to navigation and how to do simple tasks - trying to figure out complex items such as editing past campaign elements or finding the proper report can take a bit. Overall, you'll need to sit in front of the system and not be afraid to get your hands dirty and touch some buttons. Nothing terrible will happen and you'll learn a ton making it easy to use
Stefanie Cash | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Oracle Eloqua

Oracle Eloqua 7.3
Based on 6 answers
No answer on this topic is available.

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Oracle Eloqua

Oracle Eloqua 6.6
Based on 5 answers
No answer on this topic is available.

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks | TrustRadius Reviewer

Support Rating

Oracle Eloqua

Oracle Eloqua 9.9
Based on 15 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.1
Based on 5 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

Online Training

Oracle Eloqua

Oracle Eloqua 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle Eloqua

Oracle Eloqua 8.8
Based on 9 answers
Due your homework and make sure you document your business process and engage ALL of the key stakeholders BEFORE you even think of implementing.
Kurt Weisenberger | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Oracle Eloqua

Salesforce Marketing Cloud (SFMC) is very powerful, but really requires a lot of technical folks to do the day to day marketing with a lot of scripting required to do what is built into Eloqua. SFMC is much better equipped to work with e-commerce systems as its API seems richer and more in line with what a large e-commerce platform would like to work with. But Eloqua is truly built for Marketing teams to use on a daily basis.
Brad Dunzer | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

Oracle Eloqua

Oracle Eloqua 8.4
Based on 110 answers
Eloqua is thee best MAP to scale with organizations. Other MAPs have limitations but are great fits for SMB and more basic Enterprise marketing teams. Eloqua has one of the most open, best APIs compared to its competitors and this helps organizations scale as they do more advanced integrations.
Karin &quot;KP&quot; Pindle | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Oracle Eloqua

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle Eloqua

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle Eloqua
7.9
Salesforce Marketing Cloud Email Studio
7.4

Likelihood to Renew

Oracle Eloqua
5.2
Salesforce Marketing Cloud Email Studio
8.9

Usability

Oracle Eloqua
8.3
Salesforce Marketing Cloud Email Studio
8.0

Reliability and Availability

Oracle Eloqua
7.3
Salesforce Marketing Cloud Email Studio
9.0

Performance

Oracle Eloqua
6.6
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

Oracle Eloqua
9.9
Salesforce Marketing Cloud Email Studio
1.1

In-Person Training

Oracle Eloqua
7.3
Salesforce Marketing Cloud Email Studio

Online Training

Oracle Eloqua
7.6
Salesforce Marketing Cloud Email Studio

Implementation Rating

Oracle Eloqua
8.8
Salesforce Marketing Cloud Email Studio
7.9

Scalability

Oracle Eloqua
8.4
Salesforce Marketing Cloud Email Studio
9.0

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