Mapp Intelligence, powered by Webtrekk vs. Oracle Exadata

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.

Incentivized

• First, get the database on Oracle. If you are in an Oracle stack, it would be much better to use the Oracle products. If you are driving a Ferrari, you wouldn’t put a Mercedes engine in it. If you are writing a query, you cannot rely on other brands. Since I'm an architect, when I look for a product, I look for performance.
• The installation is easy because it comes out-of-the-box and you just start using it.
• Previous to Oracle Exadata, we were using a normal Oracle RAC service. We were just waiting for this product to come out.
• I'm currently writing a data warehouse on Exadata. Before this solution, we were aiming for this to be completed by 8 a.m., when our ETLs would finish. With the help of Exadata's special features, this was reduced to 3 a.m. This solution allows us to bring more data within the same time period. It provides us with more subject areas that provide more reports to our users. Our ETL times reduced to 65%, then to 50%.

Incentivized

• Good visualization in reports for marketing and c-level.
• Part of the big picture Mapp Suite (Engage Intelligence Aquire).
• Integrated tag management.
• No sampled data.
• It is possible to combine 90% variables and metrics.

Incentivized

• Customize-able for specific functionality optimized for combination of online transaction or analytical processing.
• Ability to serve mix workloads with resource management feature enables prioritizing allocation for certain workload.
• Scale-able on-premise with compatibility for cloud deployment offers flexible solution for organization considering to transition from on-premise solution.

Incentivized

• Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
• Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
• Webtrekk should build better click-path-analysis and journeys.

Incentivized

• Patching can often become quite involved and convoluted. It should be more transparent and straightforward.
• Storage metrics can be difficult and time consuming to obtain.
• Basic administrative functions can be hard to repair when discovered.
• Vendor support can take a while to obtain. Generally several attempts are necessary to reach the right area of vendor expertise.

Incentivized

We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.

Incentivized

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.

Incentivized

Oracle Exadata Database Machine had the best performance overall hands down. It clearly beat the competition and we were seeing 1000X improvement on SAP HANA. Oracle Exadata Database Machine beat that without us refactoring our code. To achieve that in HANA, we had to refactor the code somewhat. Now this was for our limited POC of 5 use cases. Given the large number of stored procedures we had in Sybase, we need to capture more production metrics but we are seeing incredible performance.

Incentivized

• Get insights into your web data.
• Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
• 1 tool for over 20 apps and 100 websites.

Incentivized

• Single support from a single vendor with both machine and database from Oracle, which is costing us less.
• With Exadata, we need less technical manpower and less technical support. A business transaction with the integrated and centralized database helps us focus on other business needs.
• We don't need to buy additional licenses and Hardware for the next 3 to 5 years.

Incentivized