Oracle Machine Learning (formerly Oracle Advanced Analytics) combines the Oracle database with Oracle Data Miner and SQL as well as R programming language functionality, providing a complete predictive analytics suite.
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SAS Enterprise Miner
Score 9.0 out of 10
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SAS Enterprise Miner is a data science and statistical modeling solution enabling the creation of predictive and descriptive models on very large data sources across the organization.
OAC doesn't require software to be installed since it is browser based. This allows for easier deployment since a local client software is not required to be installed for each user. OAC can be used for the casual light user who mainly consumes data to the power user who can created sophisticated dashboard with advanced analytics. OAC is not meant to replace Essbase reporting.
SAS Enterprise Miner is world-class software for individuals interested in developing reproducible models in a reasonable amount of time. Perhaps the most useful part of SAS Enterprise Miner is the ability to compare models with other models without writing code. The ensemble modeling capabilities is the easiest way to do ensemble modeling I have come across. SAS Enterprise Miner is well-suited for beginning to advanced analysts who know something about advanced analytics. The software is not well-suited for analysts or companies that have little interest in advanced modeling.
Enterprise Miner is really visual and lets you do a whole lot without actually going into the detailed options. For decent results, you should really explore the different advanced options though.
The recent versions of Miner allow users to use R code in Miner. You can then compare several models and approach to get the best performing model.
The resulting data is really well displayed and easy to understand (ex: the lift graph, score ranking, etc.)
Miner has the ability to integrate custom SAS code which allows the user to add functionalities that are specific to the project.
SAS' customer support used to be non-existent many years ago. Today, contacting SAS customer support is great. They are responsible, knowledgable, and seem to have an interest in getting the results right the first time. With that said, Enterprise Miner's online support is weak, probably because the user base is much smaller than other tools.
Sorry this product was not selected by me, but was a legacy install that was upgraded. I see the value in the product, however, I was not involved in the selection process.
SAS EM has a very great set of machine learning and predictive analytics toolsets, which helped our organization achieve its goals. We used other tools, but for us, SAS EM was the most intuitive and easy to learn the tool and it provides greater data exploration and data preparation capabilities compared to the other tools we used.
In our organization, users were using SAS already so the learning curve was really low. Within a few weeks after the implementation, the users were already delivering models developed with SAS Enterprise Miner. It is difficult to talk about ROI as models were already being developed before. It was mostly a change of technology and it was a smooth transition.
Going with Enterprise Miner came with migration from desktop use of SAS to a server use of SAS. This created a new role of SAS administrator. This was obviously a cost but as the use of SAS increased greatly, it was expected.
From a methodology standpoint, Enterprise Miner helped greatly in the documentation of the model development which was a requirement in a few groups such as the risk groups. Having a visual "GUI-like" approach to development, the flowchart or diagram of the project in Miner was able to give users a good understanding of the approach the analyst took to develop the model.
