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90 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

Oracle Maxymiser

Very well suited when you want to test across multiple pages and / or run heavily targeted or segmented campaigns. Lots of out of the box capabilities, and they can help add the ability to do anything else. You can create reusable custom scripts for targeting or tracking. Ease of implementation is great, and as I mentioned, the campaign reporting is top notch. If you still want additional insight, you can tie it in to 3rd parties like ClickTale or Google Analytics.
Gwen Lafleur profile photo

Feature Rating Comparison

Testing and Experimentation

Oracle Maxymiser
9.2
a/b experiment testing
Oracle Maxymiser
10.0
Split URL testing
Oracle Maxymiser
9.0
Multivariate testing
Oracle Maxymiser
10.0
Multi-page/funnel testing
Oracle Maxymiser
10.0
Cross-browser testing
Oracle Maxymiser
10.0
Mobile app testing
Oracle Maxymiser
10.0
Test significance
Oracle Maxymiser
10.0
Visual / WYSIWYG editor
Oracle Maxymiser
6.0
Advanced code editor
Oracle Maxymiser
9.0
Page surveys
Oracle Maxymiser
10.0
Visitor recordings
Oracle Maxymiser
10.0
Preview mode
Oracle Maxymiser
10.0
Test duration calculator
Oracle Maxymiser
10.0
Experiment scheduler
Oracle Maxymiser
8.0
Experiment workflow and approval
Oracle Maxymiser
7.0
Dynamic experiment activation
Oracle Maxymiser
10.0
Client-side tests
Oracle Maxymiser
10.0
Server-side tests
Oracle Maxymiser
5.0
Mutually exclusive tests
Oracle Maxymiser
10.0

Audience Segmentation & Targeting

Oracle Maxymiser
8.0
Standard visitor segmentation
Oracle Maxymiser
10.0
Behavioral visitor segmentation
Oracle Maxymiser
10.0
Traffic allocation control
Oracle Maxymiser
7.0
Website personalization
Oracle Maxymiser
5.0

Results and Analysis

Oracle Maxymiser
9.3
Heatmap tool
Oracle Maxymiser
10.0
Click analytics
Oracle Maxymiser
8.0
Scroll maps
Oracle Maxymiser
10.0
Form fill analysis
Oracle Maxymiser
10.0
Conversion tracking
Oracle Maxymiser
7.0
Goal tracking
Oracle Maxymiser
10.0
Test reporting
Oracle Maxymiser
10.0
Results segmentation
Oracle Maxymiser
10.0
CSV export
Oracle Maxymiser
10.0
Experiments results dashboard
Oracle Maxymiser
8.0

Pros

Oracle Maxymiser

  • Maxymiser is a great conversion testing tool that allows us to create complex MVT and less complex A/B/n conversion campaigns
  • Different testing methodologies are available including full factorial. Essential for ensuring that robust results for high traffic sites
  • Maxymiser is incredibly easy to implement on the site as it uses a small (single line of code,) tag on each page
  • Can run campaigns on various different devices, including mobile and tablet
  • Offers much more than just conversion campaigns, including behavioural targeting, advanced segmentation and a recommendation engine
John Mills profile photo

Cons

Oracle Maxymiser

  • Harsh Pricing. The cost of running Oracle Maxymiser greatly reduces the number of organizations that can afford it.
  • Running Simultaneous Campaigns on the same website can be buggy at times.
  • WYSIWYG Editor has Limited Features. Most common elements can be easily created without any coding knowledge, but if you want custom widgets with special styling and logic, you will need a developer.
No photo available

Likelihood to Renew

Oracle Maxymiser

Oracle Maxymiser 8.3
Based on 21 answers
Maxymiser is used in conjunction with online analytics tools to help us improve conversion rate on our website. It is used in all markets across the group, with very complex tests in more advanced markets and simpler tests in less advanced markets. In some markets multiple departments use it and in others it is used by the online department only. It helps us understand the risks of the changes on the website, improve user experience and deliver better ROI of the online activities.
No photo available

Usability

Oracle Maxymiser

Oracle Maxymiser 8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Support

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

Implementation

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

Oracle Maxymiser

I have only used Maxymiser, but Target and Optimizely seem like strong contenders. Target has some great features which work well if you are on the AEM platform and use their Analytics as well. Optimizely seems to have server side testing down and that would be my go to if that was the main goal
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Return on Investment

Oracle Maxymiser

  • The ROI has been around £9 for every £1 we've invested a straight conversion increase. This does include items where without testing we would have done that would of lost revenue.
  • This has increased job satisfaction within my team. They enjoy the testing and working with maxymiser. Plus it's always satisfying to get a positive result
Paul Sandey profile photo

Pricing Details

Oracle Maxymiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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