What users are saying about
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Top Rated
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88 Ratings
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Score 7.2 out of 101

VWO

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Top Rated
172 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Oracle Maxymiser

Very well suited when you want to test across multiple pages and / or run heavily targeted or segmented campaigns. Lots of out of the box capabilities, and they can help add the ability to do anything else. You can create reusable custom scripts for targeting or tracking. Ease of implementation is great, and as I mentioned, the campaign reporting is top notch. If you still want additional insight, you can tie it in to 3rd parties like ClickTale or Google Analytics.
Gwen Lafleur profile photo

VWO

VWO is a great option for agencies when conducting conversion optimization testing, as it is a relatively intuitive and easy to use platform with a robust set of capabilities.
Joseph Collins profile photo

Feature Rating Comparison

Testing and Experimentation

Oracle Maxymiser
VWO
7.5
a/b experiment testing
Oracle Maxymiser
VWO
8.2
Split URL testing
Oracle Maxymiser
VWO
9.1
Multivariate testing
Oracle Maxymiser
VWO
7.7
Multi-page/funnel testing
Oracle Maxymiser
VWO
6.4
Cross-browser testing
Oracle Maxymiser
VWO
8.2
Test significance
Oracle Maxymiser
VWO
7.3
Visual / WYSIWYG editor
Oracle Maxymiser
VWO
7.3
Advanced code editor
Oracle Maxymiser
VWO
9.1
Visitor recordings
Oracle Maxymiser
VWO
6.4
Preview mode
Oracle Maxymiser
VWO
6.4
Test duration calculator
Oracle Maxymiser
VWO
6.4

Audience Segmentation & Targeting

Oracle Maxymiser
VWO
8.2
Standard visitor segmentation
Oracle Maxymiser
VWO
9.1
Behavioral visitor segmentation
Oracle Maxymiser
VWO
7.3
Traffic allocation control
Oracle Maxymiser
VWO
9.1
Website personalization
Oracle Maxymiser
VWO
7.3

Results and Analysis

Oracle Maxymiser
VWO
7.0
Heatmap tool
Oracle Maxymiser
VWO
6.4
Click analytics
Oracle Maxymiser
VWO
6.4
Scroll maps
Oracle Maxymiser
VWO
6.4
Conversion tracking
Oracle Maxymiser
VWO
8.2
Goal tracking
Oracle Maxymiser
VWO
8.2
Test reporting
Oracle Maxymiser
VWO
7.3
Results segmentation
Oracle Maxymiser
VWO
5.5
Experiments results dashboard
Oracle Maxymiser
VWO
8.2

Pros

Oracle Maxymiser

  • Maxymiser is a great conversion testing tool that allows us to create complex MVT and less complex A/B/n conversion campaigns
  • Different testing methodologies are available including full factorial. Essential for ensuring that robust results for high traffic sites
  • Maxymiser is incredibly easy to implement on the site as it uses a small (single line of code,) tag on each page
  • Can run campaigns on various different devices, including mobile and tablet
  • Offers much more than just conversion campaigns, including behavioural targeting, advanced segmentation and a recommendation engine
John Mills profile photo

VWO

  • VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
  • The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.
Joseph Collins profile photo

Cons

Oracle Maxymiser

  • Self service option may prove a little complex for those new to conversion optimisation
  • Internal dedicated conversion resource is required to get the most out of the tool
John Mills profile photo

VWO

  • The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment.
  • This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result.
  • If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.
Kevin McLallen profile photo

Likelihood to Renew

Oracle Maxymiser

Oracle Maxymiser 8.3
Based on 21 answers
We've just renewed. Which speaks for itself.
Paul Sandey profile photo

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Usability

Oracle Maxymiser

Oracle Maxymiser 8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available

Support

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available

Implementation

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Oracle Maxymiser

I have only used Maxymiser, but Target and Optimizely seem like strong contenders. Target has some great features which work well if you are on the AEM platform and use their Analytics as well. Optimizely seems to have server side testing down and that would be my go to if that was the main goal
No photo available

VWO

We have used conversion.com and Lucky Orange. This is the 3rd CRO tool we have purchased. I think VWO is better than the other two. We also evaluated Optimizely and VWO was the clear winner in terms of price and functionality. The one thing that VWO lacked that Optimizely had was the ability to add custom dimensions to users for more granular business-specific testing segments.
Thomas (TJ) Tate profile photo

Return on Investment

Oracle Maxymiser

  • Long term this tool can have very significant impact on your over ROI, personalization efforts, customer retention, reducing bounce rate and augmenting customer lifetime value.
Gaurav Gautam profile photo

VWO

  • We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
  • We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
Hovhannes Mkhitaryan profile photo

Screenshots

Oracle Maxymiser

Pricing Details

Oracle Maxymiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Maxymiser Editions & Modules

Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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