What users are saying about
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Top Rated
173 Ratings
90 Ratings
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Score 7.4 out of 101

VWO

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Top Rated
173 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Oracle Maxymiser

Very well suited when you want to test across multiple pages and / or run heavily targeted or segmented campaigns. Lots of out of the box capabilities, and they can help add the ability to do anything else. You can create reusable custom scripts for targeting or tracking. Ease of implementation is great, and as I mentioned, the campaign reporting is top notch. If you still want additional insight, you can tie it in to 3rd parties like ClickTale or Google Analytics.
Gwen Lafleur profile photo

VWO

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Kevin McLallen profile photo

Feature Rating Comparison

Testing and Experimentation

Oracle Maxymiser
9.2
VWO
7.5
a/b experiment testing
Oracle Maxymiser
10.0
VWO
8.2
Split URL testing
Oracle Maxymiser
9.0
VWO
9.1
Multivariate testing
Oracle Maxymiser
10.0
VWO
7.7
Multi-page/funnel testing
Oracle Maxymiser
10.0
VWO
6.4
Cross-browser testing
Oracle Maxymiser
10.0
VWO
8.2
Mobile app testing
Oracle Maxymiser
10.0
VWO
Test significance
Oracle Maxymiser
10.0
VWO
7.3
Visual / WYSIWYG editor
Oracle Maxymiser
6.0
VWO
7.3
Advanced code editor
Oracle Maxymiser
9.0
VWO
9.1
Page surveys
Oracle Maxymiser
10.0
VWO
Visitor recordings
Oracle Maxymiser
10.0
VWO
6.4
Preview mode
Oracle Maxymiser
10.0
VWO
6.4
Test duration calculator
Oracle Maxymiser
10.0
VWO
6.4
Experiment scheduler
Oracle Maxymiser
8.0
VWO
Experiment workflow and approval
Oracle Maxymiser
7.0
VWO
Dynamic experiment activation
Oracle Maxymiser
10.0
VWO
Client-side tests
Oracle Maxymiser
10.0
VWO
Server-side tests
Oracle Maxymiser
5.0
VWO
Mutually exclusive tests
Oracle Maxymiser
10.0
VWO

Audience Segmentation & Targeting

Oracle Maxymiser
8.0
VWO
8.2
Standard visitor segmentation
Oracle Maxymiser
10.0
VWO
9.1
Behavioral visitor segmentation
Oracle Maxymiser
10.0
VWO
7.3
Traffic allocation control
Oracle Maxymiser
7.0
VWO
9.1
Website personalization
Oracle Maxymiser
5.0
VWO
7.3

Results and Analysis

Oracle Maxymiser
9.3
VWO
7.0
Heatmap tool
Oracle Maxymiser
10.0
VWO
6.4
Click analytics
Oracle Maxymiser
8.0
VWO
6.4
Scroll maps
Oracle Maxymiser
10.0
VWO
6.4
Form fill analysis
Oracle Maxymiser
10.0
VWO
Conversion tracking
Oracle Maxymiser
7.0
VWO
8.2
Goal tracking
Oracle Maxymiser
10.0
VWO
8.2
Test reporting
Oracle Maxymiser
10.0
VWO
7.3
Results segmentation
Oracle Maxymiser
10.0
VWO
5.5
CSV export
Oracle Maxymiser
10.0
VWO
Experiments results dashboard
Oracle Maxymiser
8.0
VWO
8.2

Pros

Oracle Maxymiser

  • Maxymiser is a great conversion testing tool that allows us to create complex MVT and less complex A/B/n conversion campaigns
  • Different testing methodologies are available including full factorial. Essential for ensuring that robust results for high traffic sites
  • Maxymiser is incredibly easy to implement on the site as it uses a small (single line of code,) tag on each page
  • Can run campaigns on various different devices, including mobile and tablet
  • Offers much more than just conversion campaigns, including behavioural targeting, advanced segmentation and a recommendation engine
John Mills profile photo

VWO

  • When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
  • VWO offers the ability to keep long term track of the performance of your goals.
  • I can easily identify recordings of users that dropped out of a funnel and watch those.
  • There is live chat to get support, with great response times and which is very helpful.
  • You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
  • You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
Michel Zurkirchen profile photo

Cons

Oracle Maxymiser

  • Harsh Pricing. The cost of running Oracle Maxymiser greatly reduces the number of organizations that can afford it.
  • Running Simultaneous Campaigns on the same website can be buggy at times.
  • WYSIWYG Editor has Limited Features. Most common elements can be easily created without any coding knowledge, but if you want custom widgets with special styling and logic, you will need a developer.
No photo available

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins profile photo

Likelihood to Renew

Oracle Maxymiser

Oracle Maxymiser 8.3
Based on 21 answers
Maxymiser is used in conjunction with online analytics tools to help us improve conversion rate on our website. It is used in all markets across the group, with very complex tests in more advanced markets and simpler tests in less advanced markets. In some markets multiple departments use it and in others it is used by the online department only. It helps us understand the risks of the changes on the website, improve user experience and deliver better ROI of the online activities.
No photo available

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Usability

Oracle Maxymiser

Oracle Maxymiser 8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available

Support

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available

Implementation

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Oracle Maxymiser

I have only used Maxymiser, but Target and Optimizely seem like strong contenders. Target has some great features which work well if you are on the AEM platform and use their Analytics as well. Optimizely seems to have server side testing down and that would be my go to if that was the main goal
No photo available

VWO

We have used conversion.com and Lucky Orange. This is the 3rd CRO tool we have purchased. I think VWO is better than the other two. We also evaluated Optimizely and VWO was the clear winner in terms of price and functionality. The one thing that VWO lacked that Optimizely had was the ability to add custom dimensions to users for more granular business-specific testing segments.
Thomas (TJ) Tate profile photo

Return on Investment

Oracle Maxymiser

  • The ROI has been around £9 for every £1 we've invested a straight conversion increase. This does include items where without testing we would have done that would of lost revenue.
  • This has increased job satisfaction within my team. They enjoy the testing and working with maxymiser. Plus it's always satisfying to get a positive result
Paul Sandey profile photo

VWO

  • We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
  • We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
Hovhannes Mkhitaryan profile photo

Screenshots

Oracle Maxymiser

Pricing Details

Oracle Maxymiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Maxymiser Editions & Modules

Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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