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Top Rated
80 Ratings

Oracle Responsys

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Top Rated
80 Ratings
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Score 8 out of 101

Likelihood to Recommend

Oracle Responsys

Oracle Responsys is great platform for any size business. I personally brought on Responsys to 5 organizations; 2 of which were small start-ups. The platform is not suited for companies that are not engaged in permission based sending.
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Pros

Oracle Responsys

  • It is the Ferrari of ESP platforms. If you have the backend and frontend resource to implement 100% of the solution, it is a winner.
  • You can write custom SQL for the best in class segmentation vs. WYSIWYG types of segmentation some ESPs provide.
  • Out of the box, Oracle algorithms help the user manage behavioral and transnational segmentation data points.
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Cons

Oracle Responsys

  • I wish there were easier ways to search for pieces of content within the tool. It can be difficult to locate a specific item since there is no universal keyword search capability
  • Online help and troubleshooting are lacking. Topliners, in particular, is just awful. There needs to be a complete overhaul of the help sections.
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Likelihood to Renew

Oracle Responsys

Oracle Responsys 9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
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Usability

Oracle Responsys

Oracle Responsys 8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
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Support

Oracle Responsys

Oracle Responsys 4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

Oracle Responsys

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape profile photo

Return on Investment

Oracle Responsys

  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Shenea Edison profile photo

Pricing Details

Oracle Responsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*

* per account

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