What users are saying about
Likelihood to Recommend
You need a full-service front end and back end team and marketers to get the best use out of this platform. It is clunky to use day to day. The best example to give is Oracle uses their own form of SQL called RPL. Responsys Programming Language. Whilst simple enough to learn if you know SQL, many marketers do not have time to write query after query. You'd typically get a developer to do it. As a Marketer, decide whether you can delegate this out or not.
- It is the Ferrari of ESP platforms. If you have the backend and frontend resource to implement 100% of the solution, it is a winner.
- You can write custom SQL for the best in class segmentation vs. WYSIWYG types of segmentation some ESPs provide.
- Out of the box, Oracle algorithms help the user manage behavioral and transnational segmentation data points.
- A typical full-service ESP, understanding whether you need all the bells and whistles will determine whether Oracle Responsys will be on your short list.
- Dummies user guide to the platform would be essential for a smaller business to use the solution
- It is super clunky with a UI that is best suited to developers vs. marketers
Likelihood to Renew
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
Engineer in Information Technology51-200 employees
Based on 1 answer
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Return on Investment
- Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Premium Consulting/Integration Services
Entry-level set up fee?
1. per account