Adobe Campaign vs. Oracle Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Campaign
Score 8.1 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Oracle Marketing
Score 8.2 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
Pricing
Adobe CampaignOracle Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe CampaignOracle Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsCX Marketing pricing is a function of usage.
More Pricing Information
Community Pulse
Adobe CampaignOracle Marketing
Considered Both Products
Adobe Campaign
Chose Adobe Campaign
We recommended Adobe Campaign to our customers as one of the strong points of Adobe is an RDBMS at the backend that lets you have your data in a normalized fashion. The organization has total control over their data which was not the case with other products. Though ACS lacks …
Chose Adobe Campaign
Adobe Campaign improves your email marketing with personalized and contextually relevant messages. We use the native email capabilities in Adobe Campaign alongside our other marketing channels. With more complete data, it delivers better email personalization and improves our …
Chose Adobe Campaign
Adobe Campaign offers unmatched customisation, heaps of features, multiple integrations with third-party databases like REDSHIFT, Hadoop, MYSQL, Oracle, Salesforce CRM, Microsoft Dynamics etc.
At the same time, it's interface is not very intuitive and user-friendly. Adobe can …
Chose Adobe Campaign
Adobe Campaign offers unmatched customization but is definitely the least intuitive and user-friendly marketing automation tool I have ever used. We selected Adobe Campaign because we use other Adobe Marketing Cloud Products (Analytics and Target) but the integration with those …
Chose Adobe Campaign
Marketo has Poor landing page and form builder, Limited reports and analytics and steep jumps in pricing. While Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow …
Oracle Marketing
Chose Oracle Marketing
Eloqua is very similar to IBM WCA or Adobe Campaign. We selected Eloqua because of its Oracle relationship when we were implementing it.
Chose Oracle Marketing
Pardot does not have nearly the functionality of Eloqua. It's much more basic, but seems to pair well with Salesforce.
Adobe Campaign does not have a logical workflow in my opinion.
Marketo was very close to replacing Eloqua at the firm. The ease of use for a marketer is very …
Chose Oracle Marketing
We ultimately selected the Oracle product due to its native web capabilities which, at the time, were not offered by Adobe, which required the download and installation of a desktop application for users to be able to leverage the full capabilities of their solution. We …
Chose Oracle Marketing
I inherited Eloqua from my predecessor, I wasn't involved in decision making process of bring Eloqua onboard.

Eloqua perhaps is one of the best MAP systems out there in the market. It certainly is the best suited MAP tool for Enterprise level companies. However, it may not be …
Chose Oracle Marketing
Oracle makes the most sense for us because we are implementing the Oracle Sales Cloud.
Chose Oracle Marketing
I was not part of the initial discovery to select an ESP.
Top Pros
Top Cons
Features
Adobe CampaignOracle Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Campaign
8.8
92 Ratings
12% above category average
Oracle Marketing
8.9
133 Ratings
13% above category average
WYSIWYG email editor9.486 Ratings9.1117 Ratings
Dynamic content9.592 Ratings8.6120 Ratings
Ability to test dynamic content9.687 Ratings8.6116 Ratings
Landing pages8.184 Ratings8.1124 Ratings
A/B testing8.888 Ratings9.0118 Ratings
Mobile optimization9.586 Ratings9.1113 Ratings
Email deliverability reporting8.090 Ratings9.4127 Ratings
List management6.392 Ratings8.9126 Ratings
Triggered drip sequences9.781 Ratings8.9108 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Campaign
6.7
6 Ratings
14% below category average
Oracle Marketing
8.5
118 Ratings
10% above category average
Lead nurturing automation7.16 Ratings9.4110 Ratings
Lead scoring and grading7.35 Ratings8.4104 Ratings
Data quality management6.36 Ratings8.1109 Ratings
Automated sales alerts and tasks6.05 Ratings8.089 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Campaign
8.5
86 Ratings
11% above category average
Oracle Marketing
9.0
109 Ratings
17% above category average
Calendaring9.586 Ratings8.694 Ratings
Event/webinar marketing7.46 Ratings9.599 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Campaign
7.9
4 Ratings
5% above category average
Oracle Marketing
8.8
72 Ratings
16% above category average
Social sharing and campaigns8.04 Ratings9.170 Ratings
Social profile integration7.74 Ratings8.666 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Campaign
8.5
92 Ratings
13% above category average
Oracle Marketing
8.6
123 Ratings
14% above category average
Dashboards8.091 Ratings8.9122 Ratings
Standard reports8.891 Ratings8.4120 Ratings
Custom reports8.787 Ratings8.4113 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Campaign
8.3
88 Ratings
9% above category average
Oracle Marketing
9.2
120 Ratings
19% above category average
API8.879 Ratings8.9105 Ratings
Role-based workflow & approvals9.682 Ratings9.489 Ratings
Customizability9.485 Ratings8.9109 Ratings
Integration with Salesforce.com7.563 Ratings9.488 Ratings
Integration with Microsoft Dynamics CRM7.850 Ratings8.948 Ratings
Integration with SugarCRM6.56 Ratings9.437 Ratings
Best Alternatives
Adobe CampaignOracle Marketing
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe CampaignOracle Marketing
Likelihood to Recommend
8.8
(97 ratings)
7.8
(246 ratings)
Likelihood to Renew
8.4
(5 ratings)
10.0
(92 ratings)
Usability
8.8
(41 ratings)
10.0
(15 ratings)
Availability
7.0
(1 ratings)
8.1
(9 ratings)
Performance
7.0
(1 ratings)
6.6
(5 ratings)
Support Rating
7.8
(40 ratings)
9.9
(16 ratings)
In-Person Training
8.0
(1 ratings)
7.3
(3 ratings)
Online Training
8.0
(1 ratings)
7.6
(11 ratings)
Implementation Rating
8.0
(1 ratings)
8.8
(10 ratings)
Configurability
-
(0 ratings)
6.4
(1 ratings)
Contract Terms and Pricing Model
8.1
(2 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
2.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.5
(120 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Adobe CampaignOracle Marketing
Likelihood to Recommend
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review
Oracle
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review
Pros
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
Read full review
Oracle
  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review
Cons
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Read full review
Oracle
  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Read full review
Likelihood to Renew
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review
Oracle
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Read full review
Usability
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review
Oracle
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
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Reliability and Availability
Adobe
Aside from frequent error prompts, the program is quite dependable
Read full review
Oracle
No one has experienced any problems with availablity.
Read full review
Performance
Adobe
No answers on this topic
Oracle
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
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Support Rating
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Read full review
Oracle
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
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In-Person Training
Adobe
No answers on this topic
Oracle
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
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Online Training
Adobe
No answers on this topic
Oracle
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
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Implementation Rating
Adobe
No answers on this topic
Oracle
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Read full review
Alternatives Considered
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review
Oracle
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Read full review
Contract Terms and Pricing Model
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review
Oracle
No answers on this topic
Scalability
Adobe
No answers on this topic
Oracle
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
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Return on Investment
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Read full review
Oracle
  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Read full review
ScreenShots

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.