Oracle Social Cloud (legacy) vs Stackla

Likelihood to Recommend

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.

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Mike Bernard

Vice President of Marketing and Sales Operations

Relationship OneMarketing and Advertising, 51-200 employees

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If people are regularly sharing your product favorably across social media, this tool will help you automate, segment and display that social content across websites, emails and events. Products as big as destinations can benefit from Stackla all the way down to merchandise such as clothing. Stackla can not benefit your product if your product is not very visual or if people aren't talking about your product.

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Nate Casimiro

Marketing Operations Manager

SimpleviewInternet, 201-500 employees

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Pros

The ability to schedule months of content at a time and view it across a calendar.
The approval process - you can set up teams to create, edit, publish, approve etc.
The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.

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Brian Cowan-Moore

Digital Marketing Manager

T H MarchInsurance, 51-200 employees

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GoConnect feature lets you upload to a feed without using social media.
A number of display options including an email embed code, website widgets and event walls.

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Nate Casimiro

Marketing Operations Manager

SimpleviewInternet, 201-500 employees

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Cons

Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
No ability to boost posts or ads from SRM.
Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.

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Verified User

Manager in Marketing

Medical Devices Company, 5001-10,000 employees

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The UI can generally be confusing, and there are roughly four steps with detailed settings that don't feel intuitive to create one widget.

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Nate Casimiro

Marketing Operations Manager

SimpleviewInternet, 201-500 employees

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Likelihood to Renew

Oracle Social Cloud (legacy) 9.0

Based on 10 answers

Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

Usability

Oracle Social Cloud (legacy) 9.0

Based on 1 answer

Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive

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Mike Bernard

Vice President of Marketing and Sales Operations

Relationship OneMarketing and Advertising, 51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Oracle Social Cloud (legacy) 8.3

Based on 8 answers

The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies

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Verified User

Manager in Marketing

Medical Devices Company, 5001-10,000 employees

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Stackla 10.0

Based on 1 answer

Support has been a positive experience with quick response times and an extensive knowledgebase and ticketing system.

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Nate Casimiro

Marketing Operations Manager

SimpleviewInternet, 201-500 employees

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Online Training

Oracle Social Cloud (legacy) 5.0

Based on 1 answer

Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.

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Verified User

Employee in Social Media

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No score

No answers yet

No answers on this topic

Alternatives Considered

I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for

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Verified User

Analyst in Marketing

Consumer Goods Company, 201-500 employees

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Minimal experience with CrowdRiff, but the user interface is generally a little more friendly. Stackla was chosen after a thorough R&D process and the potential to partner with our company and industry.

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Nate Casimiro

Marketing Operations Manager

SimpleviewInternet, 201-500 employees

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Return on Investment

Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.

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Ben Herrington

Manager of Digital Marketing

DENTSPLY InternationalMedical Devices, 5001-10,000 employees

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In some situations, including Stackla event walls in a sponsorship package has increased our bottom line for an event we plan.
Stackla saves you quite a bit of time when creating social media albums to display on your website.

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Nate Casimiro

Marketing Operations Manager

SimpleviewInternet, 201-500 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

varies pending package.*

* varies pending package.

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No