Oracle Social Cloud (legacy)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle Social Cloud (legacy)
Score 7.6 out of 10
Enterprise companies (1,001+ employees)
Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.N/A
Pricing
Oracle Social Cloud (legacy)
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Oracle Social Cloud (legacy)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeOptional
Additional Details—
More Pricing Information
Community Pulse
Oracle Social Cloud (legacy)
Considered Both Products
Oracle Social Cloud (legacy)
Chose Oracle Social Cloud (legacy)
It's a much better product, although not free. We were looking for an enterprise-grade product for which Oracle checked the boxes.
Chose Oracle Social Cloud (legacy)
We used Hootsuite Pro before we switched over to Oracle Social Cloud. Back in 2012, I would have said that Hootsuite was a solid competitor to Oracle Social Cloud. Unfortunately, the amount of feature updates that Hootsuite used to receive has significantly decreased. It is …
Chose Oracle Social Cloud (legacy)
Oracle SRM was ready being used when I joined the company, it wasn't my choice. We stopped using it when that business unit had been sold off and is no longer part of our company. We are currently looking at the above mentioned alternatives.
Chose Oracle Social Cloud (legacy)
Oracle SRM is a great tool for enterprise organizations. You can handle all of your social marketing activities right from one platform. It also integrates easily into other Oracle applications such as Eloqua and Support. I recommend it to any large organization.
Chose Oracle Social Cloud (legacy)
We started our social marketing journey by just using the free version of Hootsuite. It had good listening but was limited in other areas, especially as it related to campaign tracking and some analytics. Even looking at the Enterprise versions, we didn't feel it had the …
Chose Oracle Social Cloud (legacy)
We no longer use Oracle SRM. Instead we use Sprinklr which has a nice Eloqua integration for advertising campaigns, and Socedo which allows us to prospect on social, add new contacts to our database, and match existing contacts to social IDs.
Chose Oracle Social Cloud (legacy)
TweetDeck is simpler to use, but mostly because it simply has a lot less functionalities. It simply does not work well with teams or a lot of channels across the globe.
Chose Oracle Social Cloud (legacy)
I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM …
Chose Oracle Social Cloud (legacy)
We chose SRM because of its integration with our other products, the ability to also offer social publishing and its feature set
Chose Oracle Social Cloud (legacy)
Our primary concern was to guard against comments that are beyond the scope authorized by the FDA -- off-label claims, in other words. SRM was the best tool to provide the control our management required. The others had incomplete or easy-to-evade controls. However, we've found …
Chose Oracle Social Cloud (legacy)
It's been a long time since we evaluated different products (before we got Oracle SRM) so I don't have a clear remembrance of Hearsay, but I think I remember Oracle's tools integrating much better and having measurements that our division was interested at the time of purchase. …
Chose Oracle Social Cloud (legacy)
Seamless, fast integration with Eloqua for lead generation and marketing automation, superior social listening/monitoring functionality, ability to have unlimited users were our top reasons for selecting the tool -- all of which were differentiators from the other platforms …
Chose Oracle Social Cloud (legacy)
This is the first SRM that I have used. Based on its performance I can't see myself using anything else.
Chose Oracle Social Cloud (legacy)
Oracle Social Relationship Management (SRM) is far better than the above mentioned tools. The tool is easier to use and more consistent. The team supporting it is also more advanced in understanding.
Chose Oracle Social Cloud (legacy)
Oracle is a very strong platform. Spredfast is strong at content management and approvals. Salesforce is great at real time.
Chose Oracle Social Cloud (legacy)
It's more detailed in terms of info / stats it provides, but Curalate's program is easier to use / more intuitive.
Chose Oracle Social Cloud (legacy)
When I was evaluating products for our communications department two things stood out to me about Oracle, the price point and the service. For what you receive, I believe Oracle is an excellent product. Not as expensive as some others, but equally (or better!) quality, plus the …
Chose Oracle Social Cloud (legacy)
Aside from offering us a good deal with our current CRM subscription, Oracle offered us a solution in one tool that used to require us three different tools.
Chose Oracle Social Cloud (legacy)
At the time we reviewed the services Oracle SRM delivered the full range enterprise package for the most effective cost. I plan to reevlauate after another 6 months to ensure we are still getting the best deal.
Chose Oracle Social Cloud (legacy)
Vitrue offered a lot of the same capabilities as Wildfire but for a better price. I also really liked their customer service and account reps - they were extremely helpful and made our business objectives a priority. If Vitrue's software couldn't accomplish something they would …
Chose Oracle Social Cloud (legacy)
We had a quick trial with shoutlet before signing a long term contract with involver, though I was personally in support of going with shoutlet. I have worked on Shoutlet, Vitrue, Involver, Wildfire, and Olapic, and Involver/Shoutlet are just seemingly behind the times. I would …
Top Pros
Top Cons
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Oracle Social Cloud (legacy)
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User Ratings
Oracle Social Cloud (legacy)
Likelihood to Recommend
7.6
(35 ratings)
Likelihood to Renew
9.0
(10 ratings)
Usability
9.0
(1 ratings)
Support Rating
8.3
(4 ratings)
Online Training
5.0
(1 ratings)
User Testimonials
Oracle Social Cloud (legacy)
Likelihood to Recommend
Discontinued Products
If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
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Pros
Discontinued Products
  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
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Cons
Discontinued Products
  • Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
  • No ability to boost posts or ads from SRM.
  • Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
  • Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.
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Likelihood to Renew
Discontinued Products
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
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Usability
Discontinued Products
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
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Support Rating
Discontinued Products
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
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Online Training
Discontinued Products
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
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Alternatives Considered
Discontinued Products
I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
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Return on Investment
Discontinued Products
  • Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
  • Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
  • Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
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