What users are saying about
35 Ratings
Top Rated
806 Ratings
35 Ratings
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Score 9.4 out of 100
Top Rated
806 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • Ortto ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.8

Ortto

88%
7.4

Pardot

74%
Ortto ranks higher in 8/9 features

WYSIWYG email editor

8.7
87%
11 Ratings
6.0
60%
88 Ratings

Dynamic content

8.8
88%
8 Ratings
6.9
69%
79 Ratings

Ability to test dynamic content

8.7
87%
8 Ratings
7.4
74%
76 Ratings

A/B testing

8.8
88%
8 Ratings
8.0
80%
80 Ratings

Mobile optimization

8.8
88%
10 Ratings
6.3
63%
76 Ratings

Email deliverability reporting

9.4
94%
21 Ratings
7.9
79%
178 Ratings

List management

8.8
88%
11 Ratings
8.6
86%
91 Ratings

Triggered drip sequences

8.8
88%
11 Ratings
8.3
83%
62 Ratings

Landing pages

N/A
0 Ratings
7.3
73%
87 Ratings

Lead Management

9.0

Ortto

90%
7.7

Pardot

77%
Ortto ranks higher in 3/4 features

Lead nurturing

9.7
97%
11 Ratings
7.8
78%
84 Ratings

Data quality management

8.7
87%
10 Ratings
7.1
71%
85 Ratings

Automated sales alerts and tasks

8.7
87%
9 Ratings
7.9
79%
80 Ratings

Lead scoring and grading

N/A
0 Ratings
7.9
79%
85 Ratings

Campaign Management

8.8

Ortto

88%
7.5

Pardot

75%
Ortto ranks higher in 1/2 features

Event/webinar marketing

8.8
88%
9 Ratings
7.5
75%
72 Ratings

Calendaring

N/A
0 Ratings
7.5
75%
75 Ratings

Social Media Marketing

8.8

Ortto

88%
7.0

Pardot

70%
Ortto ranks higher in 1/2 features

Social profile integration

8.8
88%
8 Ratings
7.5
75%
21 Ratings

Social sharing and campaigns

N/A
0 Ratings
6.4
64%
63 Ratings

Reporting & Analytics

8.7

Ortto

87%
7.0

Pardot

70%
Ortto ranks higher in 2/3 features

Dashboards

8.7
87%
12 Ratings
7.2
72%
86 Ratings

Standard reports

8.7
87%
12 Ratings
6.9
69%
89 Ratings

Custom reports

N/A
0 Ratings
6.9
69%
67 Ratings

Platform & Infrastructure

8.7

Ortto

87%
7.4

Pardot

74%
Pardot ranks higher in 4/6 features

API

8.7
87%
8 Ratings
7.3
73%
64 Ratings

Customizability

8.7
87%
9 Ratings
6.9
69%
81 Ratings

Integration with Salesforce.com

8.7
87%
7 Ratings
9.4
94%
82 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.0
70%
61 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.3
83%
3 Ratings

Integration with SugarCRM

N/A
0 Ratings
5.4
54%
4 Ratings

Attribute Ratings

  • Ortto is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.7

Ortto

87%
12 Ratings
7.7

Pardot

77%
149 Ratings

Likelihood to Renew

Ortto

N/A
0 Ratings
1.4

Pardot

14%
86 Ratings

Usability

Ortto

N/A
0 Ratings
8.5

Pardot

85%
17 Ratings

Availability

Ortto

N/A
0 Ratings
7.5

Pardot

75%
16 Ratings

Performance

Ortto

N/A
0 Ratings
8.3

Pardot

83%
10 Ratings

Support Rating

Ortto

N/A
0 Ratings
6.4

Pardot

64%
28 Ratings

In-Person Training

Ortto

N/A
0 Ratings
9.0

Pardot

90%
3 Ratings

Online Training

Ortto

N/A
0 Ratings
8.1

Pardot

81%
7 Ratings

Implementation Rating

Ortto

N/A
0 Ratings
8.2

Pardot

82%
22 Ratings

Ease of integration

Ortto

N/A
0 Ratings
7.0

Pardot

70%
1 Rating

Vendor post-sale

Ortto

N/A
0 Ratings
6.0

Pardot

60%
1 Rating

Vendor pre-sale

Ortto

N/A
0 Ratings
8.0

Pardot

80%
1 Rating

Likelihood to Recommend

Ortto

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Salesforce

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
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Pros

Ortto

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Salesforce

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
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Cons

Ortto

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Salesforce

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
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Pricing Details

Ortto

Starting Price

$29 per month

Editions & Modules

Ortto editions and modules pricing
EditionModules
Professional991
Campaign292
Business2993
CustomRequest by quote4
Free05

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Pardot

Starting Price

$1,250 per month

Editions & Modules

Pardot editions and modules pricing
EditionModules
Growth$1,2501
Plus$2,5002
Advanced40003
Premium150004

Footnotes

  1. /month/up to 10,000 contacts billed annually
  2. /month/up to 10,000 contacts billed annually
  3. /month/up to 10,000 contacts billed annually
  4. /month/up to 10,000 contacts billed annually

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Likelihood to Renew

Ortto

No answers on this topic

Salesforce

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability

Ortto

No answers on this topic

Salesforce

The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
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Reliability and Availability

Ortto

No answers on this topic

Salesforce

There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
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Performance

Ortto

No answers on this topic

Salesforce

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating

Ortto

No answers on this topic

Salesforce

Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
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In-Person Training

Ortto

No answers on this topic

Salesforce

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training

Ortto

No answers on this topic

Salesforce

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating

Ortto

No answers on this topic

Salesforce

Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
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Alternatives Considered

Ortto

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Salesforce

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
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Return on Investment

Ortto

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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Salesforce

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
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