OU Campus vs. SnapApp (discontinued)

OU Campus is the best CMS product I've seen, especially when you have a large organization with less staff and resources. Also, its power, if one team likes marketing, handles all pages and that saves a lot of time and effort. I strongly like the components/snippets. Tags all dynamic modules.

Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

Incentivized

• The JustEdit feature makes updating content a breeze. With a small staff, we rely on others to update their content. OU Campus makes it easy.
• Site-wide find and replace. I use the site-wide find and replace feature for all sorts of things - links, enrollment numbers, department names. It's really helpful.
• Customer service. The staff at OU Campus answers questions quickly and is always willing to discuss the most effective ways to take on new projects.

Incentivized

• Organically involves the potential client.
• Intelligently captures and utilizes clients' pain points to more effectively engage and close.
• Kinder, gentler selling voice!

Incentivized

• Formatting. The page can sometimes look very differently when published than what it looks like while editing. Some improvements have been made in this area with version 10 however.
• Find and replace. The command+F needs to find text on the page while editing, not present an actual find and replace dialog box. At least give me the option to simply "find" the text I'm looking for. The dialog box just gets in the way most of the time.
• There is not a way to "unpublish" items. At least not a way that I can think of. I would like the ability to pull a page offline without deleting it. Seems like it should be done simpler.

Incentivized

• Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
• Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.

Incentivized

We renewed our contract with OmniUpdate-OU Campus for reasons previously mentioned and also the well-provided tech support received from the company.

We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

Once you've been training how to use it, it's really easy to use it on a daily basis

Incentivized

The support at OmniUpdate is one of the reasons we continued with the company when time for renewal of contract.

Real team standing behind the product.

Incentivized

The support team at OmniUpdate is available to assisting campuses with implementation

Before using OU Campus Content Management System we were using Adobe's DreamWeaver suite for creating and maintaining web pages. The core web development environment was cumbersome to set up. Non-tech people also had trouble understanding how the web works and how web pages are created/maintained. OU Campus Content Management System solved all problems for us.

Although not a direct comparison (Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.

• The positive impact of OU Campus is that is has increased employee efficiency and improved customer service among staff and students.

• SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
• It allows us to create engaging experiences for our prospects that aren't really available through other means.