Likelihood to Recommend Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Read full review Well suited: When you want (potential) customers to quickly determine if your product or service is right for them. I noticed that we could make a very honest calculation tool that shows how quickly our car sharing service is beneficial to customers. These types of calculations are difficult to convey in text. Less appropriate: The length of your calculation has to be in line with what the engagement people have with your product or service. We want to determine if a shared car is interesting, so we don't want 10+ questions. But if you're selling a house you can include more questions.
Read full review Pros Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic. Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline. Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system. Read full review Outgrow provides a comprehensive knowledge base, which allows you to quickly become adept at using their platform. They don't make any assumptions. When your quiz or calculator is ready to go live, they offer you an in-depth checklist of ideas to promote it. They ensure that you have a high degree of creativity. Read full review Cons Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content. System performance is somewhat slow. Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time. Read full review Some of the formulas, if you want to do more complicated quizzes, need their help. You can do simple quizzes easily. I wanted/needed something much more complicated. They did help me out for an additional fee - but it was reasonable. I would love to see more examples of how/why so I can emulate them. Or even a "duplicate" another quiz and use my own words. Read full review Likelihood to Renew We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Read full review Usability The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Read full review The software works fast and has an intelligent design
Read full review Support Rating The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Read full review Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
Read full review Alternatives Considered Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Read full review The previous tools we used had no ability to make numerical calculators and limited logic jump features within surveys (if someone answers question one a particular way, skip question two, etc.) and more limited ability to direct people toward different outcomes based on how they answered questions in the surveys. Many of them didn’t have native integrations with
Marketo either. These were critical features that we needed so we decided to switch to outgrow.
Read full review Scalability It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Read full review Return on Investment It allows us all to compare other email campaigns to each other. We are also able to get almost instant results. By having a working one system - we all can expect the same quality newsletters versus using an outside designer. Read full review Outgrow has helped me sell more life insurance through the use of interactive calculators. Outgrow has helped me attract more referral partners thus helping my agency grow. Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features. Read full review ScreenShots