Demandbase Sales Intelligence vs. Owler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase Sales Intelligence
Score 8.3 out of 10
N/A
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.N/A
Owler
Score 6.2 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$8.25
per month
Pricing
Demandbase Sales IntelligenceOwler
Editions & Modules
No answers on this topic
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
Offerings
Pricing Offerings
Demandbase Sales IntelligenceOwler
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Demandbase Sales IntelligenceOwler
Considered Both Products
Demandbase Sales Intelligence
Chose Demandbase Sales Intelligence

Hoover's Online -- Deepest set of global companies and contacts. Best global family trees. Now includes FirstRain company news and alerts.D&B360 -- CRM connector for MS Dynamics, SAP, and Oracle on Demand. Includes Hoover's content, prospect list building, stare and compare …

Chose Demandbase Sales Intelligence
I've used Crunchbase and Owler and Insideview has more information available than I found the other two.
Owler
Chose Owler

Owler is a free service so its primary direct competitors would be Google Alerts (it has much higher precision and a unified daily alert), and the freemium InsideView which supports three alerts.

I view it as a complement to fully featured subscription sales intelligence …

Top Pros
Top Cons
Features
Demandbase Sales IntelligenceOwler
Prospecting
Comparison of Prospecting features of Product A and Product B
Demandbase Sales Intelligence
8.2
92 Ratings
8% above category average
Owler
6.6
14 Ratings
14% below category average
Advanced search8.289 Ratings5.714 Ratings
Identification of new leads7.386 Ratings6.412 Ratings
List quality8.588 Ratings6.012 Ratings
List upload/download8.382 Ratings6.08 Ratings
Ideal customer targeting8.282 Ratings8.310 Ratings
Load time/data access8.688 Ratings7.011 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Demandbase Sales Intelligence
8.7
92 Ratings
14% above category average
Owler
6.7
14 Ratings
12% below category average
Contact information8.090 Ratings6.08 Ratings
Company information9.292 Ratings7.014 Ratings
Industry information8.989 Ratings7.113 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Demandbase Sales Intelligence
8.2
91 Ratings
10% above category average
Owler
8.1
13 Ratings
9% above category average
Lead qualification process8.668 Ratings9.39 Ratings
Smart lists and recommendations8.070 Ratings7.28 Ratings
Salesforce integration8.162 Ratings7.05 Ratings
Company/business profiles8.890 Ratings8.012 Ratings
Alerts and reminders9.071 Ratings10.09 Ratings
Data hygiene8.279 Ratings7.911 Ratings
Automatic data refresh7.071 Ratings7.29 Ratings
Tags7.855 Ratings7.07 Ratings
Filters and segmentation8.074 Ratings9.510 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Demandbase Sales Intelligence
9.4
32 Ratings
22% above category average
Owler
8.8
4 Ratings
15% above category average
Sales email templates9.028 Ratings8.84 Ratings
Append emails to records9.931 Ratings8.84 Ratings
Best Alternatives
Demandbase Sales IntelligenceOwler
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Demandbase Sales IntelligenceOwler
Likelihood to Recommend
9.0
(126 ratings)
7.3
(16 ratings)
Likelihood to Renew
8.0
(17 ratings)
10.0
(1 ratings)
Usability
7.8
(44 ratings)
10.0
(3 ratings)
Availability
7.0
(2 ratings)
7.0
(1 ratings)
Performance
7.3
(2 ratings)
8.0
(1 ratings)
Support Rating
7.9
(40 ratings)
9.0
(1 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(7 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
4.0
(1 ratings)
Ease of integration
10.0
(1 ratings)
1.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
Demandbase Sales IntelligenceOwler
Likelihood to Recommend
Demandbase
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
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Meltwater
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
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Pros
Demandbase
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
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Meltwater
  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
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Cons
Demandbase
  • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
  • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
  • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
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Meltwater
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
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Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Meltwater
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
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Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Meltwater
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
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Reliability and Availability
Demandbase
Seems to always work.
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Meltwater
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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Performance
Demandbase
It's pretty fast.
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Meltwater
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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Meltwater
Problems have been closed quickly and professionally.
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In-Person Training
Demandbase
She was fine, but we only had one session
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Meltwater
No answers on this topic
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Meltwater
No answers on this topic
Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Meltwater
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
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Alternatives Considered
Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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Meltwater
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
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Return on Investment
Demandbase
  • Makes researching much easier so saved time prospecting.
  • Cleaner information than other relative sites so not using bad information.
  • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
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Meltwater
  • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
  • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
  • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
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ScreenShots