Owler vs. Traction TeamPage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Owler
Score 6.2 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$8.25
per month
Traction TeamPage
Score 7.6 out of 10
N/A
Traction TeamPage started life as a blog and wiki platform. The product is relatively simple with a strong UI.
$4
Starting Price Per Month
Pricing
OwlerTraction TeamPage
Editions & Modules
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
Subscription
$4.00
Starting Price Per Month
Offerings
Pricing Offerings
OwlerTraction TeamPage
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
OwlerTraction TeamPage
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
OwlerTraction TeamPage
Prospecting
Comparison of Prospecting features of Product A and Product B
Owler
6.6
14 Ratings
14% below category average
Traction TeamPage
-
Ratings
Advanced search5.714 Ratings00 Ratings
Identification of new leads6.412 Ratings00 Ratings
List quality6.012 Ratings00 Ratings
List upload/download6.08 Ratings00 Ratings
Ideal customer targeting8.310 Ratings00 Ratings
Load time/data access7.011 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Owler
6.7
14 Ratings
12% below category average
Traction TeamPage
-
Ratings
Contact information6.08 Ratings00 Ratings
Company information7.014 Ratings00 Ratings
Industry information7.113 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Owler
8.1
13 Ratings
9% above category average
Traction TeamPage
-
Ratings
Lead qualification process9.39 Ratings00 Ratings
Smart lists and recommendations7.28 Ratings00 Ratings
Salesforce integration7.05 Ratings00 Ratings
Company/business profiles8.012 Ratings00 Ratings
Alerts and reminders10.09 Ratings00 Ratings
Data hygiene7.911 Ratings00 Ratings
Automatic data refresh7.29 Ratings00 Ratings
Tags7.07 Ratings00 Ratings
Filters and segmentation9.510 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Owler
8.8
4 Ratings
15% above category average
Traction TeamPage
-
Ratings
Sales email templates8.84 Ratings00 Ratings
Append emails to records8.84 Ratings00 Ratings
Best Alternatives
OwlerTraction TeamPage
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Stackby
Stackby
Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Troop Messenger
Troop Messenger
Score 9.7 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
HCL Connections
HCL Connections
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OwlerTraction TeamPage
Likelihood to Recommend
7.3
(16 ratings)
-
(0 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(3 ratings)
-
(0 ratings)
Availability
7.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Configurability
4.0
(1 ratings)
-
(0 ratings)
Ease of integration
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
OwlerTraction TeamPage
Likelihood to Recommend
Meltwater
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Read full review
Traction Software
No answers on this topic
Pros
Meltwater
  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Read full review
Traction Software
No answers on this topic
Cons
Meltwater
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
Read full review
Traction Software
No answers on this topic
Likelihood to Renew
Meltwater
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Read full review
Traction Software
No answers on this topic
Usability
Meltwater
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Read full review
Traction Software
No answers on this topic
Reliability and Availability
Meltwater
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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Traction Software
No answers on this topic
Performance
Meltwater
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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Traction Software
No answers on this topic
Support Rating
Meltwater
Problems have been closed quickly and professionally.
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Traction Software
No answers on this topic
Implementation Rating
Meltwater
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
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Traction Software
No answers on this topic
Alternatives Considered
Meltwater
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
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Traction Software
No answers on this topic
Return on Investment
Meltwater
  • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
  • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
  • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
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Traction Software
No answers on this topic
ScreenShots