Wildfire Interactive (Discontinued) vs. PageLever (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
PageLever (discontinued)
Score 7.0 out of 10
N/A
PageLever was an analytics platform for measuring brand presence on Facebook. The company was acquired by Unified Social (now "Unified") in January 2013, and the product is no longer offered separately from the Unified platform.N/A
Pricing
Wildfire Interactive (Discontinued)PageLever (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Wildfire Interactive (Discontinued)PageLever (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Wildfire Interactive (Discontinued)PageLever (discontinued)
Top Pros
Top Cons
Best Alternatives
Wildfire Interactive (Discontinued)PageLever (discontinued)
Small Businesses
Growave
Growave
Score 9.4 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Wildfire Interactive (Discontinued)PageLever (discontinued)
Likelihood to Recommend
2.0
(4 ratings)
9.0
(1 ratings)
Likelihood to Renew
7.9
(3 ratings)
10.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
-
(0 ratings)
Online Training
8.5
(2 ratings)
-
(0 ratings)
Implementation Rating
8.5
(2 ratings)
-
(0 ratings)
User Testimonials
Wildfire Interactive (Discontinued)PageLever (discontinued)
Likelihood to Recommend
Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
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Unified
Pagelever has an amazing team that helps clients get what they need. They understand the needs and are there to help you get the benefits you need from your competitors. In comparison with some other vendors we have worked with, they adopted a true partnership approach. They are very good at listening to what we wish to achieve and then helping us tweak the product to meet our goals. We were initially on the Professional plan and even before we eventually upgraded to the more fully-featured Agency plan, they were very willing to work with us to make sure the product did what we needed it to do. Moving to the Agency plan was great since it gave us additional agency features that were very important such as giving our clients automatic acces to their data and allowing us to set up custom KPIs and custom reports.
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Pros
Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
Read full review
Unified
  • It has amazing in depth of data about Facebook Pages. For example, it shows us how exactly content is being consumed over time. We can easily see segmented data showing what content is being consumed by which demographic groups. It's also very easy to incorporate all this data into a a usable report which can be share with our clients.
  • Analysis with competitive streams: We can compare metrics across client accounts to quickly spot anomalies or see if, for example, low click-through rate is specific to one client, or is common across our account base and possibly due to external factors.
  • Very easy to use - great usability. The product is quite flexible and we can easily configure custom reports with dashboards and KPIs that are specific to our client's use cases.
  • Client access: Clients can log-in to the system to see customized reports that we configure specifically for them. This is a huge advantage.
  • The ability to track changes in metrics over different time periods is also extremely helpful. This is often a key metric for our clients and it is very simple to pul this data from the system.
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Cons
Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
Read full review
Unified
  • The interface should be a little bit faster. Since the system contains a lot of data, it can be a bit slow to load.
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Likelihood to Renew
Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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Unified
PageLever is a fantastic product for agencies. The ability to customize and easily share metrics with our clients is key. Many other tools are great for corporate use, but PageLever is a particularly effective tool for agencies working with multiple clients.
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Usability
Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
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Unified
No answers on this topic
Reliability and Availability
Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
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Unified
No answers on this topic
Performance
Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
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Unified
No answers on this topic
Support Rating
Discontinued Products
Phone and email support were always available to us when we needed it.
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Unified
No answers on this topic
Online Training
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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Unified
No answers on this topic
Implementation Rating
Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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Unified
No answers on this topic
Alternatives Considered
Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
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Unified
No answers on this topic
Return on Investment
Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
Read full review
Unified
  • Great data that can help a lot in decision making. For example, as the system provides very granular, real-time data we can easily see if certain posts / conntent is resonating with the target deomgraphic group or not. If we are trying to appeal to males between the ages of 35 and 45, it's quite simple to see if our messaging is effective in reaching this group. We can do A/B testing and test different things until we find the content that resonates most strongly with this demographic group.
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ScreenShots