What users are saying about
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Pardot

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Score 7.5 out of 101

Salesforce Service Cloud

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Score 8.7 out of 101

Likelihood to Recommend

Pardot

Whether you are a small business or large, Pardot is a great, easy-to-use, user-friendly and powerful marketing automation tool to drive your organization's marketing initiatives. Paired with Salesforce, it drives visibility and accountability across sales and marketing teams and enables both to drive leads and sales with automation.
Christina Wells profile photo

Salesforce Service Cloud

Service Cloud is great for ticketing systems. If you have a form you want to make available to customers or employees, or if you want a general email (support, for example) to be accessed for help and direction - Service Cloud is perfect. You can send an email and know that the routing is what it needs to be, and build out the following process based on any of the criteria thereafter. If you are using Communities or some kind of website, you can set up forms to require certain fields be filled in (type, issue, etc.) - another great way for the ticket to make it exactly where it needs to go (and can even go through approvals if needed before making it to the new owner).
Jessie Mead profile photo

Feature Rating Comparison

Email & Online Marketing

Pardot
7.5
Salesforce Service Cloud
WYSIWYG email editor
Pardot
6.7
Salesforce Service Cloud
Dynamic content
Pardot
6.8
Salesforce Service Cloud
Ability to test dynamic content
Pardot
7.1
Salesforce Service Cloud
Landing pages
Pardot
6.9
Salesforce Service Cloud
A/B testing
Pardot
8.3
Salesforce Service Cloud
Mobile optimization
Pardot
7.4
Salesforce Service Cloud
Email deliverability
Pardot
8.2
Salesforce Service Cloud
List management
Pardot
8.1
Salesforce Service Cloud
Triggered drip sequences
Pardot
8.2
Salesforce Service Cloud

Lead Management

Pardot
7.9
Salesforce Service Cloud
Lead nurturing
Pardot
8.3
Salesforce Service Cloud
Lead scoring and grading
Pardot
8.5
Salesforce Service Cloud
Data quality management
Pardot
7.5
Salesforce Service Cloud
Automated sales alerts and tasks
Pardot
7.4
Salesforce Service Cloud

Campaign Management

Pardot
7.5
Salesforce Service Cloud
Calendaring
Pardot
7.6
Salesforce Service Cloud
Event/webinar marketing
Pardot
7.5
Salesforce Service Cloud

Social Media Marketing

Pardot
6.6
Salesforce Service Cloud
Social sharing and campaigns
Pardot
5.7
Salesforce Service Cloud
Social profile integration
Pardot
7.5
Salesforce Service Cloud

Reporting & Analytics

Pardot
6.6
Salesforce Service Cloud
Dashboards
Pardot
6.8
Salesforce Service Cloud
Standard reports
Pardot
6.9
Salesforce Service Cloud
Custom reports
Pardot
6.2
Salesforce Service Cloud

Platform & Infrastructure

Pardot
7.3
Salesforce Service Cloud
API
Pardot
7.6
Salesforce Service Cloud
Role-based workflow & approvals
Pardot
7.3
Salesforce Service Cloud
Customizability
Pardot
7.0
Salesforce Service Cloud
Integration with Salesforce.com
Pardot
8.3
Salesforce Service Cloud
Integration with Microsoft Dynamics CRM
Pardot
8.3
Salesforce Service Cloud
Integration with SugarCRM
Pardot
5.4
Salesforce Service Cloud

Incident and problem management

Pardot
Salesforce Service Cloud
8.7
Organize and prioritize service tickets
Pardot
Salesforce Service Cloud
8.9
Expert directory
Pardot
Salesforce Service Cloud
7.9
Subscription-based notifications
Pardot
Salesforce Service Cloud
8.5
ITSM collaboration and documentation
Pardot
Salesforce Service Cloud
8.7
Ticket creation and submission
Pardot
Salesforce Service Cloud
9.1
Ticket response
Pardot
Salesforce Service Cloud
9.0

Self Help Community

Pardot
Salesforce Service Cloud
8.8
External knowledge base
Pardot
Salesforce Service Cloud
9.0
Internal knowledge base
Pardot
Salesforce Service Cloud
8.6

Multi-Channel Help

Pardot
Salesforce Service Cloud
8.8
Customer portal
Pardot
Salesforce Service Cloud
8.9
IVR
Pardot
Salesforce Service Cloud
8.5
Social integration
Pardot
Salesforce Service Cloud
8.9
Email support
Pardot
Salesforce Service Cloud
8.9
Help Desk CRM integration
Pardot
Salesforce Service Cloud
8.7

Pros

Pardot

  • Automate demand generation programs across multiple marketing channels, both traditional and digital
  • Provide valuable reporting and tracking to measure program efficiency and efficacy
  • Arm small marketing teams with powerful, easy to use tools to act as modern marketers utilizing the best in current marketing automation technology
  • Training and helpful resources are abundant and the Pardot community is a growing source of support and hub for marketing ideas
Christina Wells profile photo

Salesforce Service Cloud

  • Case management and tracking customer interactions.
  • Integrations with other data sources to provide a 360 degree customer view when they contact us.
  • Knowledge management integration into cases is especially useful to make our users more consistent with shared knowledge.
Hans Hong profile photo

Cons

Pardot

  • Multi-touch campaign attribution isn't strong
  • Landing page and email customization isn't strong
Trevor Lynn profile photo

Salesforce Service Cloud

  • Better reporting
  • More training materials
No photo available

Likelihood to Renew

Pardot

Pardot 8.0
Based on 85 answers
It's exactly what we need for our business model, company size and marketing automation use case.
Trevor Lynn profile photo

Salesforce Service Cloud

Salesforce Service Cloud 9.5
Based on 4 answers
Professional edition works best for a small company with lower call volumes and is very useful but as you grow exponetially I think it has limited ability to do all the things we want to - SLA management, defect, release management to name a few. Reports and dashboards being available in real time.
No photo available

Usability

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr profile photo

Salesforce Service Cloud

Salesforce Service Cloud 9.0
Based on 4 answers
Ease of use and great customer support and training documentation
No photo available

Reliability and Availability

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Salesforce Service Cloud

No score
No answers yet
No answers on this topic

Performance

Pardot

Pardot 8.3
Based on 5 answers
From my experience, Pardot performed much better here compared to other marketing automation vendors.
Pam Risch profile photo

Salesforce Service Cloud

No score
No answers yet
No answers on this topic

Support

Pardot

Pardot 6.4
Based on 14 answers
This is where Pardot really shines. From your initial sales experience to the implementation specialists and technical support, Pardot delivers. I have dealt with a number of Pardashians through my consulting work and every one of them was extremely friendly, knowledgeable and easy to work with.
Pam Risch profile photo

Salesforce Service Cloud

Salesforce Service Cloud 4.0
Based on 2 answers
I odten have to repeat myself and find it difficult to communicaye with the support team. My issues take several days to get resolution, but they do stay in contact daily which is good. I have to escalate to tier 3 to get a really good answer.
No photo available

In-Person Training

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Salesforce Service Cloud

No score
No answers yet
No answers on this topic

Online Training

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Salesforce Service Cloud

Salesforce Service Cloud 9.0
Based on 1 answer
No answer on this topic is available.

Implementation

Pardot

Pardot 8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
Pam Risch profile photo

Salesforce Service Cloud

No score
No answers yet
No answers on this topic

Alternatives Considered

Pardot

We didn't test any other products. Pardot was a given when I joined our team as the marketing manager. Once Salesforce acquired the software / technology, it was an even bigger slam dunk on why we should purchase Pardot for our company. I don't know of any other software out there that is so focused on the SMB B2B market. They make us look a lot bigger than we actually are. That was a big selling point for us.
Karol Clark profile photo

Salesforce Service Cloud

Salesforce provides a more robust set of features than most other alternatives. Since Service Cloud is part of the Salesforce platform and since our company has been on Sales Cloud for several years, it was an easy choice to select Service Cloud. The transfer of customer data between the modules is critical for our business
Steve Kim profile photo

Return on Investment

Pardot

  • As a global company with office hours in the US, the back-end automation has allowed us to respond to customer inquires 24/7 - 365.
  • We are now able to send out links to a product questionnaire to help better qualify leads for our sales reps. Giving them laser focus on which leads to follow up on instead of chasing rainbows and puppy dogs that might not be "real" leads.
  • Real time alerts for the sales team via the Lead Deck allow an account executive some x-ray vision into what an important client is doing right now on our website.
Karol Clark profile photo

Salesforce Service Cloud

  • Service Cloud has assisted us in identifying where we need more people to address customer service requests.
  • Service Cloud, over time, will help us to identify where we can automate highly repetitive inquiries, such as requests for documentation, which is a positive ROI.
  • The administering of Service Cloud and revising our setup to optimize for our use case has resulted in a greater need for a Service Cloud Administrator, which was not figured into our implementation, so that is negative on ROI.
Jack Pennuto profile photo

Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Salesforce Service Cloud

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Service Cloud Editions & Modules

Additional Pricing Details

Add comparison