What users are saying about
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Top Rated
247 Ratings

Pardot

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Score 7.6 out of 100

Salesforce Service Cloud

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Score 8.2 out of 100

Likelihood to Recommend

Pardot

I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.
Lyza Swearingen Latham | TrustRadius Reviewer

Salesforce Service Cloud

I would argue Salesforce is the best CRM option for most companies. However, I'm not sure it's always worth it. I believe you really need a managed partner available, or at least one full-time staff member that knows what they are doing. You can get it working on a shoestring, but not easily, and perhaps not as effectively. Coming from Zendesk, which mostly "just worked" and was about 30% of the cost, it can be a really good option. We purchased Salesforce to get our data in better shape and have sales, marketing and service in one system, and our data is in far better shape than we ever saw with Zendesk or HubSpot. It's hard to beat the level of customization available with Salesforce. If I want to do something, you can do it if you have the time or want to pay for something on the App Exchange. I think the larger the organization, the more likely I recommend Salesforce. The smaller, I might recommend HubSpot or Zendesk (which I've used in the past).
Jonathan Tanis | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Pardot
7.7
Salesforce Service Cloud
WYSIWYG email editor
Pardot
7.0
Salesforce Service Cloud
Dynamic content
Pardot
6.8
Salesforce Service Cloud
Ability to test dynamic content
Pardot
7.2
Salesforce Service Cloud
Landing pages
Pardot
7.0
Salesforce Service Cloud
A/B testing
Pardot
8.4
Salesforce Service Cloud
Mobile optimization
Pardot
7.6
Salesforce Service Cloud
Email deliverability reporting
Pardot
8.3
Salesforce Service Cloud
List management
Pardot
8.2
Salesforce Service Cloud
Triggered drip sequences
Pardot
8.4
Salesforce Service Cloud

Lead Management

Pardot
8.0
Salesforce Service Cloud
Lead nurturing
Pardot
8.4
Salesforce Service Cloud
Lead scoring and grading
Pardot
8.6
Salesforce Service Cloud
Data quality management
Pardot
7.5
Salesforce Service Cloud
Automated sales alerts and tasks
Pardot
7.6
Salesforce Service Cloud

Campaign Management

Pardot
7.7
Salesforce Service Cloud
Calendaring
Pardot
7.7
Salesforce Service Cloud
Event/webinar marketing
Pardot
7.7
Salesforce Service Cloud

Social Media Marketing

Pardot
6.6
Salesforce Service Cloud
Social sharing and campaigns
Pardot
5.7
Salesforce Service Cloud
Social profile integration
Pardot
7.5
Salesforce Service Cloud

Reporting & Analytics

Pardot
7.0
Salesforce Service Cloud
Dashboards
Pardot
7.2
Salesforce Service Cloud
Standard reports
Pardot
7.2
Salesforce Service Cloud
Custom reports
Pardot
6.5
Salesforce Service Cloud

Platform & Infrastructure

Pardot
7.4
Salesforce Service Cloud
API
Pardot
7.8
Salesforce Service Cloud
Role-based workflow & approvals
Pardot
7.2
Salesforce Service Cloud
Customizability
Pardot
7.2
Salesforce Service Cloud
Integration with Salesforce.com
Pardot
8.6
Salesforce Service Cloud
Integration with Microsoft Dynamics CRM
Pardot
8.3
Salesforce Service Cloud
Integration with SugarCRM
Pardot
5.4
Salesforce Service Cloud

Incident and problem management

Pardot
Salesforce Service Cloud
7.7
Organize and prioritize service tickets
Pardot
Salesforce Service Cloud
7.7
Expert directory
Pardot
Salesforce Service Cloud
7.1
Subscription-based notifications
Pardot
Salesforce Service Cloud
7.6
ITSM collaboration and documentation
Pardot
Salesforce Service Cloud
7.7
Ticket creation and submission
Pardot
Salesforce Service Cloud
8.1
Ticket response
Pardot
Salesforce Service Cloud
7.9

Self Help Community

Pardot
Salesforce Service Cloud
8.0
External knowledge base
Pardot
Salesforce Service Cloud
8.2
Internal knowledge base
Pardot
Salesforce Service Cloud
7.8

Multi-Channel Help

Pardot
Salesforce Service Cloud
8.1
Customer portal
Pardot
Salesforce Service Cloud
7.6
IVR
Pardot
Salesforce Service Cloud
8.4
Social integration
Pardot
Salesforce Service Cloud
8.7
Email support
Pardot
Salesforce Service Cloud
8.1
Help Desk CRM integration
Pardot
Salesforce Service Cloud
7.9

Pros

Pardot

  • Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
  • Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
  • Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.
Danielle Armour | TrustRadius Reviewer

Salesforce Service Cloud

  • Reporting and dashboards. These are completely customizable and can be shared across departments. I love being able to see cases by account and also track my team's productivity.
  • Integrations - there is no lack of integration options when it comes to Service Cloud. We are currently using a time tracking add-on and survey add-on that were easy to set up.
  • Support resources - I love how robust the Knowledge Base is for Service Cloud and having access to a community to ask questions to other users outside our company. I also have taken advantage of some of the video tutorials and Trail Blazer lessons to expand my knowledge on our new tool.
Anonymous | TrustRadius Reviewer

Cons

Pardot

  • Pricey. I work for a nonprofit so it was a big decision to go with Pardot but it is one of the best in its class.
  • You must have the capacity/time/resources to actually use the functionalities and features. Otherwise, it could be a waste of money.
Jillian Papa | TrustRadius Reviewer

Salesforce Service Cloud

  • Salesforce Service Cloud can improve when it comes to integrating with other systems. For example, we use JIRA a lot with our agile development and although there is a standard app exchange package you can use, the out of the box integration is minimal. More robust features and integrations of this type would be beneficial.
  • Salesforce Service Cloud lacks a lot of knowledge capabilities with the new Lightning interface. I wish it had the knowledge types it used to have since it helps controls user permissions and access more easily.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Pardot

Pardot 4.3
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Salesforce Service Cloud

Salesforce Service Cloud 9.6
Based on 4 answers
Professional edition works best for a small company with lower call volumes and is very useful but as you grow exponetially I think it has limited ability to do all the things we want to - SLA management, defect, release management to name a few. Reports and dashboards being available in real time.
Anonymous | TrustRadius Reviewer

Usability

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Salesforce Service Cloud

Salesforce Service Cloud 9.0
Based on 4 answers
Salesforce has evolved the Service Cloud solution from a rather basic tool for case management to a highly customizable, functional tool that scales from small to huge businesses. From working at a desktop to working a laptop in a hotel or even handling customer cases on a mobile device, Salesforce is not only available everywhere, but easy to use everywhere. Add in newer technologies like live video and screen sharing on mobile devices and you've got a great solution for support. The other addition to that which is vitally important is a great Knowledge Base. This helps reps solve issues faster in the future and leads to better customer satisfaction
Jeff Grosse | TrustRadius Reviewer

Reliability and Availability

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Salesforce Service Cloud

No score
No answers yet
No answers on this topic

Performance

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno | TrustRadius Reviewer

Salesforce Service Cloud

No score
No answers yet
No answers on this topic

Support Rating

Pardot

Pardot 6.4
Based on 14 answers
They contact us on a regular basis to ensure everything is going well, they keep us updated on new enhancements to the program and also offer weekly webinars to learn more about the program and features. When we do have an issue come up, which is extremely rare, they answer our requests promptly.
Justin Gray | TrustRadius Reviewer

Salesforce Service Cloud

Salesforce Service Cloud 7.7
Based on 13 answers
I odten have to repeat myself and find it difficult to communicaye with the support team. My issues take several days to get resolution, but they do stay in contact daily which is good. I have to escalate to tier 3 to get a really good answer.
Anonymous | TrustRadius Reviewer

In-Person Training

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Salesforce Service Cloud

No score
No answers yet
No answers on this topic

Online Training

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Salesforce Service Cloud

Salesforce Service Cloud 9.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Salesforce Service Cloud

No score
No answers yet
No answers on this topic

Alternatives Considered

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey | TrustRadius Reviewer

Salesforce Service Cloud

Service Cloud was a good choice for us vs. the other tools primarily for the seamless integration with all the other functionality in SFDC and the easy customization it allows. While ServiceNow has similar capability, we had to build an integration to SFDC during the time we used it, which was a lot of work to setup and was prone to failure.
Anonymous | TrustRadius Reviewer

Return on Investment

Pardot

  • Pardot saves sales hundreds of hours per year by automating the lead follow-up.
  • Gives the Sales team more visibility into what their leads are doing.
  • Ultimately, sales and marketing would be a lot harder if we didn't have Pardot. It's the glue that pulls everything together, and the amount of work and data processing that goes on behind the scenes thanks to the platform means that our sales team can focus on conversations rather than email followup, lead grading, etc.
Garrett Genest | TrustRadius Reviewer

Salesforce Service Cloud

  • We greatly reduced redundant work and streamlined cross-team workflows by using cases as a place to document and distribute tasks.
  • This led to faster delivery times and reduced errors as well as better knowledge retention.
  • We use documentation from past experiences with a client to inform us on how to treat them in future interactions. It also helps us resolve issues with other clients experiencing similar issues thus reducing the chance of making the same errors again.
  • Metrics from case entries tells us our weak points whether they're resource based, training or systems so we can reduce future incidents and deliver a higher quality level of service.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Salesforce Service Cloud

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Service Cloud Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Pardot
7.7
Salesforce Service Cloud
7.8

Likelihood to Renew

Pardot
4.3
Salesforce Service Cloud
9.6

Usability

Pardot
8.5
Salesforce Service Cloud
9.0

Reliability and Availability

Pardot
7.5
Salesforce Service Cloud

Performance

Pardot
8.3
Salesforce Service Cloud

Support Rating

Pardot
6.4
Salesforce Service Cloud
7.7

In-Person Training

Pardot
9.0
Salesforce Service Cloud

Online Training

Pardot
8.1
Salesforce Service Cloud
9.0

Implementation Rating

Pardot
8.2
Salesforce Service Cloud

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