630 Ratings
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Score 7.5 out of 100
17 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Pardot

I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.
Lyza Swearingen Latham | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

C9 is a good and economical solution for what it does. If evaluating them today, I would want to clearly understand their product roadmap and their ability to execute against it.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Pardot
7.7
Predictive Pipeline, from XANT (formerly InsideSales.com)
WYSIWYG email editor
Pardot
7.0
Predictive Pipeline, from XANT (formerly InsideSales.com)
Dynamic content
Pardot
6.8
Predictive Pipeline, from XANT (formerly InsideSales.com)
Ability to test dynamic content
Pardot
7.1
Predictive Pipeline, from XANT (formerly InsideSales.com)
Landing pages
Pardot
7.0
Predictive Pipeline, from XANT (formerly InsideSales.com)
A/B testing
Pardot
8.4
Predictive Pipeline, from XANT (formerly InsideSales.com)
Mobile optimization
Pardot
7.7
Predictive Pipeline, from XANT (formerly InsideSales.com)
Email deliverability reporting
Pardot
8.3
Predictive Pipeline, from XANT (formerly InsideSales.com)
List management
Pardot
8.2
Predictive Pipeline, from XANT (formerly InsideSales.com)
Triggered drip sequences
Pardot
8.4
Predictive Pipeline, from XANT (formerly InsideSales.com)

Lead Management

Pardot
8.0
Predictive Pipeline, from XANT (formerly InsideSales.com)
Lead nurturing
Pardot
8.4
Predictive Pipeline, from XANT (formerly InsideSales.com)
Lead scoring and grading
Pardot
8.6
Predictive Pipeline, from XANT (formerly InsideSales.com)
Data quality management
Pardot
7.5
Predictive Pipeline, from XANT (formerly InsideSales.com)
Automated sales alerts and tasks
Pardot
7.6
Predictive Pipeline, from XANT (formerly InsideSales.com)

Campaign Management

Pardot
7.7
Predictive Pipeline, from XANT (formerly InsideSales.com)
Calendaring
Pardot
7.7
Predictive Pipeline, from XANT (formerly InsideSales.com)
Event/webinar marketing
Pardot
7.7
Predictive Pipeline, from XANT (formerly InsideSales.com)

Social Media Marketing

Pardot
6.6
Predictive Pipeline, from XANT (formerly InsideSales.com)
Social sharing and campaigns
Pardot
5.7
Predictive Pipeline, from XANT (formerly InsideSales.com)
Social profile integration
Pardot
7.5
Predictive Pipeline, from XANT (formerly InsideSales.com)

Reporting & Analytics

Pardot
7.0
Predictive Pipeline, from XANT (formerly InsideSales.com)
Dashboards
Pardot
7.3
Predictive Pipeline, from XANT (formerly InsideSales.com)
Standard reports
Pardot
7.2
Predictive Pipeline, from XANT (formerly InsideSales.com)
Custom reports
Pardot
6.5
Predictive Pipeline, from XANT (formerly InsideSales.com)

Platform & Infrastructure

Pardot
7.4
Predictive Pipeline, from XANT (formerly InsideSales.com)
API
Pardot
7.8
Predictive Pipeline, from XANT (formerly InsideSales.com)
Role-based workflow & approvals
Pardot
7.2
Predictive Pipeline, from XANT (formerly InsideSales.com)
Customizability
Pardot
7.2
Predictive Pipeline, from XANT (formerly InsideSales.com)
Integration with Salesforce.com
Pardot
8.6
Predictive Pipeline, from XANT (formerly InsideSales.com)
Integration with Microsoft Dynamics CRM
Pardot
8.3
Predictive Pipeline, from XANT (formerly InsideSales.com)
Integration with SugarCRM
Pardot
5.4
Predictive Pipeline, from XANT (formerly InsideSales.com)

Pros

Pardot

  • Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
  • Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
  • Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.
Danielle Armour | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

  • It gives you the ability to see where your pipeline was in the past and compare to how it is now. You can set queries that will allow you to show at risk deals, committed deals, etc.
  • This gives much better visibility for management to coach.
Brendan White | TrustRadius Reviewer

Cons

Pardot

  • Pricey. I work for a nonprofit so it was a big decision to go with Pardot but it is one of the best in its class.
  • You must have the capacity/time/resources to actually use the functionalities and features. Otherwise, it could be a waste of money.
Jillian Papa | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

  • We had uptime issues, weird error messages, sluggish performance, and bad data. I hope that some of this can be attributed to growing pains as the company was relatively new when we signed our initial contract.
  • It was not dependable enough to trust the data and to count on accessing the app when we needed it.
  • It actually was unavailable at EOQ one time.
  • I also did not care for the lack of real-time pipeline information. If someone was doing a pipeline review, there was no instant gratification i.e. to see changes in pipeline occur as an AE made a change to an opportunity.
  • You couldn’t do any configuration at all. Even if you just wanted to change a field or add a filter, you had to go through their services team. It was a recognized challenge and I saw roadmap addressing it.
  • The query tool is a little hard to use and we have found that queries are very slow and lock up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Pardot

Pardot 4.1
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

Predictive Pipeline, from XANT (formerly InsideSales.com) 7.4
Based on 6 answers
C9 is now part of the sales management culture here at IPC. There is no longer any guesswork about the funnel or the forecast. C9 does something that SFDC does not...it increases significantly the value of the information in SFDC by unlocking the meta data that we all need to run the business
Jason Myers | TrustRadius Reviewer

Usability

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

Predictive Pipeline, from XANT (formerly InsideSales.com) 9.0
Based on 4 answers
From a sales manager’s perspective it was fairly easy to use the base
functionality (just viewing current pipeline) and much harder to look at
analytics (pipeline changes over time). C9 made this easier by allowing sales ops to publish views to sales managers. The query tool was harder to use than it had to be. For example, there were no out of the box relationships set up between Salesforce.com tables (e.g. accounts to opportunities), so I had to create those relationships myself.
Steve Stevenson | TrustRadius Reviewer

Reliability and Availability

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

Predictive Pipeline, from XANT (formerly InsideSales.com) 6.8
Based on 3 answers
In 2 years we have only had 1 uptime issue for around 45 min.
Brendan White | TrustRadius Reviewer

Performance

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

Predictive Pipeline, from XANT (formerly InsideSales.com) 5.8
Based on 3 answers
We have experienced sluggish performance.

We have found that queries are very slow and lock up.
Anonymous | TrustRadius Reviewer

Support Rating

Pardot

Pardot 6.4
Based on 14 answers
They contact us on a regular basis to ensure everything is going well, they keep us updated on new enhancements to the program and also offer weekly webinars to learn more about the program and features. When we do have an issue come up, which is extremely rare, they answer our requests promptly.
Justin Gray | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

Predictive Pipeline, from XANT (formerly InsideSales.com) 9.0
Based on 6 answers
C9 cares about their customers and responds quickly. However, the ticketing system could be better and there is no easy way to track the status of your requests.
Scott Johnson | TrustRadius Reviewer

In-Person Training

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

Predictive Pipeline, from XANT (formerly InsideSales.com) 5.8
Based on 2 answers
Good assistance on set up and detailed training
Brendan White | TrustRadius Reviewer

Online Training

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

Predictive Pipeline, from XANT (formerly InsideSales.com) 7.0
Based on 2 answers
Online information and training was done reasonably well compared to other vendors, but would benefit from being more polished and rounded out.
Anonymous | TrustRadius Reviewer

Implementation Rating

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

Predictive Pipeline, from XANT (formerly InsideSales.com) 6.8
Based on 3 answers
Very simple implementation. They basically set up the imports and then they configure the tool per customer requests.

I wish there had been more consultation during the implementation, but it wasn’t bad given the effort expended. We ended up re-implementing after about a year and a half.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

Zoho CRM is less up to speed and much more out of date. The support at InsideSales.com Predictive Pipeline have been very helpful during the initial roll out face. Overall I was very happy!
Richard Kersten | TrustRadius Reviewer

Return on Investment

Pardot

  • Pardot saves sales hundreds of hours per year by automating the lead follow-up.
  • Gives the Sales team more visibility into what their leads are doing.
  • Ultimately, sales and marketing would be a lot harder if we didn't have Pardot. It's the glue that pulls everything together, and the amount of work and data processing that goes on behind the scenes thanks to the platform means that our sales team can focus on conversations rather than email followup, lead grading, etc.
Garrett Genest | TrustRadius Reviewer

Predictive Pipeline, from XANT (formerly InsideSales.com)

  • The product provides a single source for pipeline and forecast data and has scaled well with our organization. We have grown from 10 sales reps to 100 reps and we really needed a tool to to manage data and do roll-ups etc.
  • It's also important to provide senior management visibility into the pipeline, and the tool works well for this.
Kristin Lucas | TrustRadius Reviewer

Screenshots

Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Predictive Pipeline, from XANT (formerly InsideSales.com)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Predictive Pipeline, from XANT (formerly InsideSales.com) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Pardot
7.7
Predictive Pipeline, from XANT (formerly InsideSales.com)
10.0

Likelihood to Renew

Pardot
4.1
Predictive Pipeline, from XANT (formerly InsideSales.com)
7.4

Usability

Pardot
8.5
Predictive Pipeline, from XANT (formerly InsideSales.com)
9.0

Reliability and Availability

Pardot
7.5
Predictive Pipeline, from XANT (formerly InsideSales.com)
6.8

Performance

Pardot
8.3
Predictive Pipeline, from XANT (formerly InsideSales.com)
5.8

Support Rating

Pardot
6.4
Predictive Pipeline, from XANT (formerly InsideSales.com)
9.0

In-Person Training

Pardot
9.0
Predictive Pipeline, from XANT (formerly InsideSales.com)
5.8

Online Training

Pardot
8.1
Predictive Pipeline, from XANT (formerly InsideSales.com)
7.0

Implementation Rating

Pardot
8.2
Predictive Pipeline, from XANT (formerly InsideSales.com)
6.8

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