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588 Ratings

Pardot

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588 Ratings
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Score 7.5 out of 101
17 Ratings
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Score 8.9 out of 101

Likelihood to Recommend

Pardot

Pardot is well suited when you have an organization that wants to get multiple communications out on different levels and to an array of individuals. The reporting systems of Pardot as well as the ability to plan multiple campaigns within the program is unparalleled. Pardot allows you to gain valuable data from the emails sent and more importantly the individuals who opened and interacted with the emails.
Danielle Armour profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

C9 is a good and economical solution for what it does. If evaluating them today, I would want to clearly understand their product roadmap and their ability to execute against it.
No photo available

Feature Rating Comparison

Email & Online Marketing

Pardot
7.6
Predictive Pipeline, from XANT (formerly InsideSales.com
WYSIWYG email editor
Pardot
6.8
Predictive Pipeline, from XANT (formerly InsideSales.com
Dynamic content
Pardot
6.8
Predictive Pipeline, from XANT (formerly InsideSales.com
Ability to test dynamic content
Pardot
7.1
Predictive Pipeline, from XANT (formerly InsideSales.com
Landing pages
Pardot
6.9
Predictive Pipeline, from XANT (formerly InsideSales.com
A/B testing
Pardot
8.3
Predictive Pipeline, from XANT (formerly InsideSales.com
Mobile optimization
Pardot
7.4
Predictive Pipeline, from XANT (formerly InsideSales.com
Email deliverability
Pardot
8.2
Predictive Pipeline, from XANT (formerly InsideSales.com
List management
Pardot
8.1
Predictive Pipeline, from XANT (formerly InsideSales.com
Triggered drip sequences
Pardot
8.3
Predictive Pipeline, from XANT (formerly InsideSales.com

Lead Management

Pardot
8.0
Predictive Pipeline, from XANT (formerly InsideSales.com
Lead nurturing
Pardot
8.4
Predictive Pipeline, from XANT (formerly InsideSales.com
Lead scoring and grading
Pardot
8.6
Predictive Pipeline, from XANT (formerly InsideSales.com
Data quality management
Pardot
7.6
Predictive Pipeline, from XANT (formerly InsideSales.com
Automated sales alerts and tasks
Pardot
7.5
Predictive Pipeline, from XANT (formerly InsideSales.com

Campaign Management

Pardot
7.6
Predictive Pipeline, from XANT (formerly InsideSales.com
Calendaring
Pardot
7.6
Predictive Pipeline, from XANT (formerly InsideSales.com
Event/webinar marketing
Pardot
7.5
Predictive Pipeline, from XANT (formerly InsideSales.com

Social Media Marketing

Pardot
6.6
Predictive Pipeline, from XANT (formerly InsideSales.com
Social sharing and campaigns
Pardot
5.7
Predictive Pipeline, from XANT (formerly InsideSales.com
Social profile integration
Pardot
7.5
Predictive Pipeline, from XANT (formerly InsideSales.com

Reporting & Analytics

Pardot
6.7
Predictive Pipeline, from XANT (formerly InsideSales.com
Dashboards
Pardot
6.9
Predictive Pipeline, from XANT (formerly InsideSales.com
Standard reports
Pardot
6.9
Predictive Pipeline, from XANT (formerly InsideSales.com
Custom reports
Pardot
6.3
Predictive Pipeline, from XANT (formerly InsideSales.com

Platform & Infrastructure

Pardot
7.3
Predictive Pipeline, from XANT (formerly InsideSales.com
API
Pardot
7.6
Predictive Pipeline, from XANT (formerly InsideSales.com
Role-based workflow & approvals
Pardot
7.3
Predictive Pipeline, from XANT (formerly InsideSales.com
Customizability
Pardot
7.0
Predictive Pipeline, from XANT (formerly InsideSales.com
Integration with Salesforce.com
Pardot
8.3
Predictive Pipeline, from XANT (formerly InsideSales.com
Integration with Microsoft Dynamics CRM
Pardot
8.3
Predictive Pipeline, from XANT (formerly InsideSales.com
Integration with SugarCRM
Pardot
5.4
Predictive Pipeline, from XANT (formerly InsideSales.com

Pros

Pardot

  • Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
  • Wealth of functionality and features. ex: engagement scoring
  • User friendly. It's not very hard to catch on and there are lots of resources to leverage.
  • SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.
Jillian Papa profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

  • It gives you the ability to see where your pipeline was in the past and compare to how it is now. You can set queries that will allow you to show at risk deals, committed deals, etc.
  • This gives much better visibility for management to coach.
Brendan White profile photo

Cons

Pardot

  • Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
  • You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
  • As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
  • There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
  • No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.
Garrett Genest profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

  • We had uptime issues, weird error messages, sluggish performance, and bad data. I hope that some of this can be attributed to growing pains as the company was relatively new when we signed our initial contract.
  • It was not dependable enough to trust the data and to count on accessing the app when we needed it.
  • It actually was unavailable at EOQ one time.
  • I also did not care for the lack of real-time pipeline information. If someone was doing a pipeline review, there was no instant gratification i.e. to see changes in pipeline occur as an AE made a change to an opportunity.
  • You couldn’t do any configuration at all. Even if you just wanted to change a field or add a filter, you had to go through their services team. It was a recognized challenge and I saw roadmap addressing it.
  • The query tool is a little hard to use and we have found that queries are very slow and lock up.
No photo available

Likelihood to Renew

Pardot

Pardot 8.0
Based on 85 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

Predictive Pipeline, from XANT (formerly InsideSales.com 7.4
Based on 6 answers
C9 is now part of the sales management culture here at IPC. There is no longer any guesswork about the funnel or the forecast. C9 does something that SFDC does not...it increases significantly the value of the information in SFDC by unlocking the meta data that we all need to run the business
Jason Myers profile photo

Usability

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

Predictive Pipeline, from XANT (formerly InsideSales.com 9.0
Based on 4 answers
From a sales manager’s perspective it was fairly easy to use the base
functionality (just viewing current pipeline) and much harder to look at
analytics (pipeline changes over time). C9 made this easier by allowing sales ops to publish views to sales managers. The query tool was harder to use than it had to be. For example, there were no out of the box relationships set up between Salesforce.com tables (e.g. accounts to opportunities), so I had to create those relationships myself.
Steve Stevenson profile photo

Reliability and Availability

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

Predictive Pipeline, from XANT (formerly InsideSales.com 6.8
Based on 3 answers
In 2 years we have only had 1 uptime issue for around 45 min.
Brendan White profile photo

Performance

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

Predictive Pipeline, from XANT (formerly InsideSales.com 5.8
Based on 3 answers
We have experienced sluggish performance.

We have found that queries are very slow and lock up.
No photo available

Support

Pardot

Pardot 6.4
Based on 14 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
John Schott profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

Predictive Pipeline, from XANT (formerly InsideSales.com 9.0
Based on 6 answers
C9 cares about their customers and responds quickly. However, the ticketing system could be better and there is no easy way to track the status of your requests.
Scott Johnson profile photo

In-Person Training

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

Predictive Pipeline, from XANT (formerly InsideSales.com 5.8
Based on 2 answers
Good assistance on set up and detailed training
Brendan White profile photo

Online Training

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

Predictive Pipeline, from XANT (formerly InsideSales.com 7.0
Based on 2 answers
Online information and training was done reasonably well compared to other vendors, but would benefit from being more polished and rounded out.
No photo available

Implementation

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

Predictive Pipeline, from XANT (formerly InsideSales.com 6.8
Based on 3 answers
Very simple implementation. They basically set up the imports and then they configure the tool per customer requests.

I wish there had been more consultation during the implementation, but it wasn’t bad given the effort expended. We ended up re-implementing after about a year and a half.
No photo available

Alternatives Considered

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

Zoho CRM is less up to speed and much more out of date. The support at InsideSales.com Predictive Pipeline have been very helpful during the initial roll out face. Overall I was very happy!
Richard Kersten profile photo

Return on Investment

Pardot

  • Positive in terms of lead generation via web forms and landing pages for Google Ads
  • Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
  • Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities
Bailey Witt, MBA profile photo

Predictive Pipeline, from XANT (formerly InsideSales.com

  • The product provides a single source for pipeline and forecast data and has scaled well with our organization. We have grown from 10 sales reps to 100 reps and we really needed a tool to to manage data and do roll-ups etc.
  • It's also important to provide senior management visibility into the pipeline, and the tool works well for this.
Kristin Lucas profile photo

Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Predictive Pipeline, from XANT (formerly InsideSales.com

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Predictive Pipeline, from XANT (formerly InsideSales.com Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Pardot
7.6
Predictive Pipeline, from XANT (formerly InsideSales.com
10.0

Likelihood to Renew

Pardot
8.0
Predictive Pipeline, from XANT (formerly InsideSales.com
7.4

Usability

Pardot
8.5
Predictive Pipeline, from XANT (formerly InsideSales.com
9.0

Reliability and Availability

Pardot
7.5
Predictive Pipeline, from XANT (formerly InsideSales.com
6.8

Performance

Pardot
8.3
Predictive Pipeline, from XANT (formerly InsideSales.com
5.8

Support

Pardot
6.4
Predictive Pipeline, from XANT (formerly InsideSales.com
9.0

In-Person Training

Pardot
9.0
Predictive Pipeline, from XANT (formerly InsideSales.com
5.8

Online Training

Pardot
8.1
Predictive Pipeline, from XANT (formerly InsideSales.com
7.0

Implementation

Pardot
8.2
Predictive Pipeline, from XANT (formerly InsideSales.com
6.8

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