Parrot Analytics vs. ZoomInfo Operations

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Parrot Analytics
Score 9.0 out of 10
N/A
Parrot Analytics is a media content and consumer sentiment analytics firm offering data, insight and consultatory services to media entities offering OTT / streaming programming or conventional broadcast services headquartered in Beverly Hills.N/A
ZoomInfo Operations
Score 7.6 out of 10
N/A
ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A
Pricing
Parrot AnalyticsZoomInfo Operations
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Parrot AnalyticsZoomInfo Operations
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Best Alternatives
Parrot AnalyticsZoomInfo Operations
Small Businesses

No answers on this topic

HubSpot Operations Hub
HubSpot Operations Hub
Score 8.1 out of 10
Medium-sized Companies
Snowflake
Snowflake
Score 9.0 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.2 out of 10
Enterprises
Snowflake
Snowflake
Score 9.0 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Parrot AnalyticsZoomInfo Operations
Likelihood to Recommend
9.0
(1 ratings)
8.0
(114 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(6 ratings)
Usability
-
(0 ratings)
8.4
(14 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
8.5
(4 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(3 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Parrot AnalyticsZoomInfo Operations
Likelihood to Recommend
Parrot Analytics
It is well suited for products where there are a lot of users at scale performing and interacting with the platform. Also where businesses need to take informed decisions based on mass users performing actions at scale. Therefore demand analytics tools like Parrot can be a real boon for such businesses. It is less appropriate for those who are not having users at that scale. Scale is very important I believe and analytics can be even more powerful once we have a lot of data on our hands.
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ZoomInfo
The application is one that I would highly recommend for your sales team as they are able to seek out information that they would not normally be able to obtain through something like Salesforce or other applications. ZoomInfo for sure is the leader in my opinion in this area and I love the releases and additional features that they are always releasing.
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Pros
Parrot Analytics
  • In-depth Demand Analytics of core features.
  • Proper recommendations of features.
  • Popularity tracking of the core data that we have and mapping with users.
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ZoomInfo
  • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
  • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
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Cons
Parrot Analytics
  • Audience behaviour dataset can be improved.
  • Demand tracking for features can have more metrics to get even more granular.
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ZoomInfo
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
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Likelihood to Renew
Parrot Analytics
No answers on this topic
ZoomInfo
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
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Usability
Parrot Analytics
No answers on this topic
ZoomInfo
The rating is simply because the tutorials can be made a lot more interactive. The tutorials are of such a level that it gets boring to a point. Also, another suggestion would be to incorporate pop-up help menus which would I believe help out immensely as well in case of improvement of usage for beginners.
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Reliability and Availability
Parrot Analytics
No answers on this topic
ZoomInfo
No problems
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Performance
Parrot Analytics
No answers on this topic
ZoomInfo
Had very good experience when using it
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Support Rating
Parrot Analytics
No answers on this topic
ZoomInfo
I’ve had one support request that was addressed and resolved within 30 minutes
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Online Training
Parrot Analytics
No answers on this topic
ZoomInfo
It was helpful
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Implementation Rating
Parrot Analytics
No answers on this topic
ZoomInfo
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
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Alternatives Considered
Parrot Analytics
No answers on this topic
ZoomInfo
This has a similar issue to RingLead Capture, as it only returns the data that users themselves update, which is often outdated or incorrect. However, RingLead Route does allow lead assignment and tracking in more ways than LinkedIn Sales Navigator does, which is helpful in visibility of what a full sales team is doing.
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Scalability
Parrot Analytics
No answers on this topic
ZoomInfo
Hasn’t experienced any issues to doubt reliability
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Return on Investment
Parrot Analytics
  • We were able to capture data metrics by almost 25% more as compared to another analytics tool we previously used.
  • Recommendations of new data grew by at least 15%.
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ZoomInfo
  • I have just signed a $9M account with the help of this product.
  • I've had to double-check information due to accuracy.
  • More analysis is to be conducted about the team's ROI, as it is early in the process for my company.
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ScreenShots

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.